Legacy Heritage Technology Breakout

Technology Skills for Jewish

Professionals

Lisa Colton

Chief Learning Officer

See3 Communications

@lisacolton lisa@see3.com

Traditional Mindset: Hub & Spokes

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and audience.

• Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and proprietary.

Attention Economy

Be Social

Add Value

Be Real

Strengthen the Network

#1 THIS IS AN ATTENTION ECONOMY

#2: Be Social

Temple Israel, Memphis Facebook Page

#2: BE SOCIAL!

Bring Your Social Skills!

Social Skills: Tag People

#3:

ADD

VALUE

• Social Capital is the value of connections between and among nodes in social networks.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 12:1 ratio of adding value.

SOCIAL CONTENT

IS SOCIAL CAPITAL

#4: BE REAL

Make it

Personal

#5: Improve The Health of the Network

Facebook Groups: JEDLAB

Facebook Groups: Darim Educators

Twitter: #JED21

John Fitch’s Steam Engine

John Fitch’s Steam Engine

TIPS

1. Stay nimble – change is the name of the game. Experiment, observe, and refine. Repeat.

2. Know your goals so you can use social media to achieve them, and know if you’re succeeding.

3. Address your whole culture, not just marketing & communications.

4. It’s a contact sport!

Be Generous