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Presented at The BIG Conference in Portland, ME.
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In search of social media
@davidalston
Social Mediais not a media.
Social Mediais a two-way communications channel.
Social PhoneEtiquette
Complaints
IdeasMemes
Influencers
Campaign
Crisis Competition
Crowds
Needs
Compliments
The 4 P’s Still Relevant?
place
2
Promotion
2
Product
2
Price
& TargetMarket
The 5 C’s
Content
Community
Conversation
Collaboration
Connections
The YellowBrick Road:The B2B Example
What’s gonna stop you?
Policies
culture
Bureaucracy
Momentum
WindowDressing
Misinformation
Lack of Top Level Support
Lack of a Plan
Lack of Commitment
Lack of resources
How do I measure it?
Share ofConversation
Share of Voice
Fan Mentions
Point of NeedLeads
Customer Service Conversions
Sentiment
Conversationsthat Convert
Engagements per Day
Influencer Mentions & RT’s
Types of
Conversations
Ok what’s next?
Where did the time go?
Connect?
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