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Creative content communication company Inner Ear (www.innerear.co.uk) uses bonded 3G mobile broadband to live stream high profile events. Often working on location, creating content and producing programmes, Inner Ear has successfully used mobile broadband provided by Prodec Networks (www.prodec.oc.uk) to broadcast events like the Microsoft Office 365 Product Launch, Scottish Album of the Year Award and Glenfiddich Piping Championship. This presentation accompanied the talk Inner Ear director Dougal Perman gave at Prodec's How Businesses Can Utilise 4G conference (www.prodec.co.uk/events/how-businesses-can-utilise-4g) at Easthampstead Park, Bracknell, on 31 October 2013. Dougal talked about how Inner Ear uses mobile broadband on location and how the company uses the technology to enhance what it does creatively and the business development benefits it has brought.
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Reaching The WorldHow Inner Ear uses bonded 3G mobile
broadband to broadcast from anywhere
Inner Ear: established October 2000Launched Radio Magnetic in March 2001
Inner Ear: Creative Content Communication
Live Streaming Content Creation Community Management Music Supervision
Creative Projects
Alternative music internet radio
Walking Heads
Radio Magnetic
Streetwise audio walking tours
Pioneered use of streaming media to broadcast entertainment content
From our studio and on location
Subjects perform on location
Content captured in the field
Recordings are transferred to a laptop
Files are uploaded to an FTP server
Internet Radio: In The Field
Files are downloaded
Recordings are edited and mixed...
… and used as feature packages in programmes
Output is encoded in the studio
Internet Radio: In The Studio
And live streamed
Broadcast received as streamed audio
By listeners’ computers anywhere
Played out through their speakers
So sessions recorded in the field are heard
Internet Radio: Home Listening
Location Issues
No internet Restricted access Inadequate upload
How We Use Bonded 3G
Live streaming Content upload Access on location
Where We Use Bonded 3G Blair Castle
Blair Castle
Aberfeldy Distillery
Aberfeldy Distillery
Microsoft Office 365 Launch
Microsoft Office 365 Launch
Numbers Pleasure Principle Festival Preview
Bonded 3G has amplified our ambition
Innovative use has got us noticed
Attracted work in Munich and New York
Give us the freedom to work anywhere
Business Development
Creative Content Communication
@innerearukinnerear.co.uk
vimeo.com/innereartvslideshare.net/innerear
@radiomagneticradiomagnetic.com
mixcloud.com/radiomagneticnew.livestream.com/radiomagnetic
dougal@innerear.co.uk0141 226 8808
Inner Ear
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