Location Services - Pubcon 2010

THE OTHER PLACESBeyond foursquare & gowalla

Brian Breslin - @brianbreslinhttp://infinimedia.comhttp://brianbreslin.com

Hi I’m Brian

THE PLAYERS

• Facebook Places• SCVNGR• MyTown• BrightKite• Twitter Places• Yelp

So many choicesSo little time

Which should I pay attention to?

SVNGR

• Growing fast, but on top of fb places back

• Very little value pro to consumers and venues

• Adapting quickly• Very pro business• Keep an eye out for it

BRIGHTKITE

• Super early to market• Losing market share• Shifting focus to

messaging• Not worth spending

time on

MyTown

• Super popular 3.5M users

• but most are teenagers• Most game oriented of

the bunch.• Definitely worth paying

attention to if you market to 11-17 year olds

Twitter Places

• Not super clear yet• Cannot create venues• Some users can claim

venues• Less about driving users

to a place, more about context of a place

Yelp

• New entrant into mobile location space

• 2-3Million users• Avg age is 25+ well

heeled• Key amongst

restaurants, bars, and services

• New services with deals and rewards

Facebook Places

• THE key to watch• Already on 100M active

devices.• Deals recently

introduced• Rewards cards could be

huge business

Facebook Places

• Incentivize spreading/sharing

• Make deals INHERENTLY viral

• Ties into your existing pages

• Could be $1B business by itself.

Facebook Places

• Ties your marketing plans from discovery (ppc) to connecting (fan page) to engaging (physical places)

• THE most important as it could present a competitor to both groupon and foursquare

What’s next?• Point of sale integrations• More sophisticated incentives

• Mobile payments....

Thanks!

@brianbreslinbrianbreslin@gmail.comhttp://brianbreslin.comhttp://infinimedia.com