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®

Social Software, web 2.0

A journey of Collaboration

Arjan RadderSales Leader, Social Software, EMEA South West

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Introduction

Social Software in the Corporation

Introducing Lotus Connections 2.0

AGENDA

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I am

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I can also be found here

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And here

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I am part of this social community

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And of these professional communities

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I have a virtual identity

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And with access to these 4 tools I can answer ANY question in less then 30 minutes

Dogear

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When I buy something I evaluate it here

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Or here

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And before going to a new restaurant or booking a holiday I always go here

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Or here

adop tion is d riven by "v ira l m a rk e tin g “ —tha t is , recom m enda tions p ropaga ting d irec tly from one use r to ano the r

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I blog here

It was not always like this...

Communication & Collaboration 1.0, It was hard..

Communication & Collaboration 2.0, it got better..

Communication & Collaboration 3.0, YOU are in control

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Empowering people

to be more effective, responsive and

innovative in the context

of the work they do

IBM Lotus Mission

Empowering people

to be more effective, responsive and

innovative in the context

of the work they do

Who are these great leaders?

His empire was quickly overthrown...

His lasted a lot longer...what´s the difference?

What do these have in common?

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Web 2.0 has changed the world from hierarchies and teams ...

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Into networked communities

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The world is flat again…

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So why is this relevant?

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Because 1.3 BILLION people use the Internet today...

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And they all use it in the same way, everybody is participating

The web has become ´organic´ and is owned by ´us´

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And that it has become the standard among tomorrow´s workforce

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Web 2.0 technologies are used by 1.3 billion people everyday at home, school and in the office

Which of these do you use?

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Or maybe some of these?

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social software empowers you to be more

innovative and helps you execute more quickly by using dynamic networks

of coworkers, partners and customers.

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Thanks to: Web 2.0 and the Corporation, Tuck School of Business at Dartmouth:

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Introducing Social Software & Web 2.0

Social Software in the Enterprise

Introducing Lotus Connections

AGENDA

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Businesses are no different...

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But business are facing a rapidly changing business environment

Work environments are more complex

Matrixed organizations

Organizational changes

Mergers / Acquisitions

Global companies

Telecommuting / Remote workers

Work is increasingly collaborative

Increased Specialization

Ad hoc projects

More interactions with unknown people

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And ´demographic´pressure is increasing

19% of the entire American workforce holding executive, administrative and managerial positions will retire in the next five years

In the year 2000, there were more people receiving pensions in Italy than people working (22 versus 21 million)

Within the next seven years, 33 million people in Japan (26% of the population) will be over 65 years old

By 2016, the number of individuals aged 60-64 in Australia is expected to almost double

Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm, Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm, A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 ,

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CEO´s are predicting that the next big idea can easily come from outside the company

Academia

Associations

Business partners

Competitors

Think-tanks

Consultants

Customers directly

Employees

Labs and/or other institutions

Internal R&D

Internal Sales & Service Units

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

IBM Institute for Business Value, CEO Study 2007

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So they also started adopting new ways of mass and organic collaboration

www.Goldcorpchallenge.com

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125.000 people help Proctor& Gamble with research for cash rewards

www.Innocentive.com

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And new companies arise for ánd from the people

www.Current.tv

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Many more interesting examples and thoughts in this report:

Web 2.0 and the Corporation, Tuck School of Business at Dartmouth

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The Water Cooler Is Now On The Web

“KPMG set up an alumni network, signing up around 10,000 former and current employees. On the right-hand side, each member has a profile box, just like on Facebook, which they update with photos, information about their job or home life, and a list of contacts. Each member builds a contact list by searching on the service for people who are already signed up or eligible to join. KPMG credits the network with helping it hire 137 former employees, or around 14% of the company's total hires, since the service started, up from 72 people in the three months prior”

September 2007

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Social Networking: A Time Waster Or The Next Big Thing In Collaboration?

“Hinting at the potential of social networking at work, thousands of employees of Shell Oil, Procter & Gamble, and General Electric have Facebook accounts. A Facebook network of Citigroup employees--only those with Citigroup e-mail accounts can join--has 1,870 users. Procter & Gamble employees use Facebook to keep interns in touch and share information with co-workers”

September, 2007

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Social Networking: A Time Waster Or The Next Big Thing In Collaboration?

“An InformationWeek Research survey earlier this year found that social networks were used by 48% of companies responding. Uses include viral marketing, recruiting, peer networking, and even emergency coordination and communications”

September 2007

47 © 2007 IBM Corporation

IBM used ´facebook´ long before we started selling it

Profiles

Productivity driven savings of $194M per year

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Blogs

83,580

85,052

35,094

August 2007

60%

60%

65%

% increase

50,000Comments

51,000Entries

23,000 (67 countries)

Users

August 2006

We host 10,429 total Blogs, Sept ‘07

They generate more publicity then our communications department..

IBM érs get feedback from the crowd which can be used to improve our services

Enabling every employee to publish and discuss their ideas out

in the open

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Increased search satisfaction

50% of user searches end with clicks on user-tagged

content

Dogear

Productivity driven savings of $4.5M per yearBased on:

286, 586 average search visits per week each IBMer saves 12 seconds per search visit today

Share 327,233 public and tagged bookmarks, Sept 2007

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The goal: provide context, develop cultures, and grow capabilities that individuals need to be able to perform effectively

And host 900 + communities of many different interests Communities

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Lotus Connections is already at work in IBM

CommunitiesIBM Community Map hosts 700 communities. IBM Forums hold 36,000 entries.

BlogsIBM’s BlogCentral hosts 27,300 weblogs (420 group blogs) with 62,000 entries and 60,000 comments, and 10,800 distinct tags.

DogearIBM’s internal Dogear system has 185,000 links from 3,425 users. One-third are intranet links and only 2.5% are private.

ActivitiesIBM’s internal Activities service has seen all content and usage statistics grow by 2.5x over the second half of 2006 to 10,000 activities, 60,000 entries and 32,000 users.

ProfilesIBM’s internal BluePages application provided the basis for Profiles. BluePages holds 475,000 profiles and serves 3.5 million searches per week. It is the hub of both user requests and all applications authentication for IBM.

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Introducing Social Software & Web 2.0

Social Software in the Enterprise

Introducing Lotus Connections

AGENDA

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Lotus Connections is social software for BUSINESS

that empowers you to be more innovative and helps you execute

more quickly by using dynamic networks of coworkers, partners and customers.

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Lotus Connections is about…

Connecting you to people & expertise you don’t know

Driving innovation into products faster

Making new hires more productive faster

Capturing ‘know how’ before it leaves your firm

Being more responsive to customers with the correct information from ‘your best people’

Empowering employees from the bottom, up

Improving ability to sense and respond to business opportunities or threats

Lotus Connections Home page

Aggregates relevant

social data throughout Connection

s

Eases managemen

t of your incoming requests and tasks

Improves your ability

to track and

discover critical

information and people

Cross-Connections

Search

Provides faster access

to your rapidly expanding network

Composed of widgets that

can be used in other web

applications, including

custom pages or mashups

Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

Expand and Maintain Your Network

Aggregate social data in one place for

others to easily

discover your work

Identify, develop

and maintain a professional network

with colleagues

Expanded customized profile data fields and

views for your organization

Tag your colleagues and easily find them, search on them, and

keep in touch with

them

Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

Build Vibrant Communities

Aggregates information from across

Lotus Connection

s and external

resources

Discuss with

subject matter

experts, ask

questions and share

your knowledge

Allows you to address

the community in external application

s, like email

Access to external community

collaboration tools like wikis,

teamrooms, chat

Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

Exchange viewpoint and

share perspectives to

increase innovation

Easily create Blogs to share

knowledge with a wide audience

Keywords can be used

to search within a Blog

or across multiple

blogs

Learn from the Expertise and Experience of Others

Filter bookmarks by "tagging" them with as

many keywords as

you want

Subscribe to your

coworkers' bookmarked web pages

Centrally store your bookmarks and share them with

others

Discover Information that has been Qualified by People like you

Leverage Your Network to Execute Day-to-day Tasks

Store all information, email, files, bookmarks related to a

task

Organize your

activities in personalize

d views

Improves your ability

to track critical

information and people

Leverage best practices through activity

templates

Product futures are directional in nature and does not imply any product plan commitment on the part of IBM. Plans are subject to change at any time without notice.

Using Lotus Connections from your daily tools

Microsoft® Office™

IBM Lotus Notes® IBM Lotus Sametime®

IBM WebSphere® Portal

Web Browser Extensibility

Lotus Connections Services

Windows Explorer RIM BlackBerry®

RESTful API

Start with a person, or…

So if you are looking for expertise;

start with a topic

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Start your search for a person, from Lotus Notes…

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…or from Outlook…

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… or Lotus Sametime…

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… or Microsoft Office

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… or Lotus Quickr…

… or Microsoft SharePoint…

Investigate colleague’s bookmarks

Instructions for this custom integration can be found at: http://www.ibm.com/developerworks/lotus/library/connections-microsoft/

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… or WebSphere Portal…

Search default is by name however other fields can be selected Results display

… or RIM BlackBerry…

Available today via ISSL; Atlas for Lotus Connections

Relationship discovery

Social network analysis and visualization

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Lotus Connections Drives Innovative Product Development

In order to grow the business faster, they needed a faster way to develop and evaluate new services concepts and business models.

Challenge

Increase the number of new services using communities of customers & partners

Accelerate the evaluation of new service concepts and therefore be faster to market

Grow market share and revenue through differentiated services and business models

Business Value

Deployed a Innovation Factory portal application that utilized the social software services of Lotus Connections to include communities of employees, customers and partners in the development and evaluation of new Telcom services.

Solution

Global Telecommunications Firm

Sprint

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Lotus Connections Accelerates Project Execution

Needed to improve productivity when working with contractors and partners across the US on education curriculums.

Challenge

Built strong relationships across several art archival and preservation organizations

Improved communication and status tracking of projects

Accelerated the delivery of education curriculums created by a disconnected teams

Business Value

Using the Activities component of Lotus Connections so their entire network of employees, partners and customers can collaborate on the execution of projects.

Solution

Small Non-ProfitArts Organization

Film Foundation

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Lotus Connections Improves Productivity

Want to improve employee productivity by delivering the best user experience, increase operational excellence, and foster innovation between teams

Challenge

Increase communication and coordination of projects between teams

Reduce time required to find the correct people with the right expertise

Improve collective intelligence of organization by sharing experiences

Business Value

Deployed enterprise wide implementation of the 5 social software services of Lotus Connections. Focused on enabling users to become more productive by working smarter and finding information – one key area was transfer of knowledge between engineering and call center staff.

Solution

Global Network and Communications Provider

Cisco

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Lotus Connections Helps Deliver Expertise To Customers

No easy way to find, learn from and work with experts across the company

Re-inventing the wheel again and againChallenge

• Improving the efficiency of key revenue generating employees

• Increase customer satisfaction with faster service

• Raising the reach and impact of their subject-matter experts

Business Value

Corporate white pages directory that allows employees to quickly find expertise in different markets, technology and financial services. Blogs, bookmarks and communities services are used so employees can share knowledge and get feedback from experts. Also, employees are using Activities to execute key deliverables faster

Solution

Global Financial Services FirmDeutsche Bank

Free Test drive

Https:greenhouse.lotus.com

More info: www.lotus.com/connections, or contact me

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