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How a bunch of ex-corporate veterans build a high speed network in the cloud that was catapulted by an $86 demo
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M-Dot and the $86 Demo:
A Story about Bootstrapping with AWS
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Background
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Not your typical startup business model
High Speed Transaction Network
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Not your typical startup staff
IT staff all 25+ years of Corporate IT experience
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The Challenge
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2 Guys, 1 Vision, 1 Angel
…and 1 month to build a demo
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Demo Requirements
1. Simulate POS Transactions on Laptop
2. Must run on any Internet connection3. Simulate scanning UPCs4. Generate receipt with savings5. Must respond in less than 2 seconds
Cloud based POS Redemption Engine
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Step 1: Un-retire an architect
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Step 2: Convince him to work for food
Greg worked for 100% equity in the beginning
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Step 3: Whip out Credit Card
…and start building on AWS
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The $86 Demo
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Demo – Mobile Coupons
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Web based demo
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Web based demo
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Demo - Real time reporting
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Our approach is a game changer. The
demo helped our customers Visualize it
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The demo brought us more angels…
…and a platform was born!
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It’s all about Architecture
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Operating Model - Coordination
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Guiding PrinciplesDisciplined Approach
Commitment to EA best practices
Security and Compliance equivalent to processing transactions on an ATM Machine
Maximize performance
Minimize IT costs
Business AgilityConfigurable
Self Service
Self Monitoring – Self Healing
Real time
Simple Integration
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What we built in the cloudReal-time, High Speed Transaction Network
Service Oriented Architecture – SOA
High availability, auto-scaling
Business Continuity/Disaster Recovery
Security and regulatory controls
Extreme transaction processing
Simple integration via RESTful web services
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What Amazon AWS gives usBenefits of AWS
Infrastructure on demand
World class perimeter security
Cost effective computing
Automation & simplification of system administration tasks
Multiple virtual datacenters
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Full Redundancy & Infinite Scalability
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Exceptional Performance
Conclusion:M-Dot can handle 200,000+ stores *
Transaction response time: 1 tenth of sec.
At 50% capacity
With room to scale on demand!
* based on average of 10 lanes/store, 1 trans/minute
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Platform as a Service
M-DotCloud
AnalyticsDigital
IncentivesSocial MediaMobile
Advertising
Connecting PoS to the Internet
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Why did we choose AWS?
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Why AWS?Platform Requirements (early 2009)
Needed explicit control of infrastructure (Hello IaaS, bye PaaS)
Global datacenters
Financially sound
Thought leaders
Most live customers
Name our clients could trust
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Lessons Learned
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Lessons LearnedWhat we learned
Forget about building cloud vendor agnostic software
Cloud is still in its infancy, but maturing at a rapid pace
Protoyping & testing in ways not feasible on-premise
Throw away the 500 page DR manuals
What we knew & validatedApplication security must be designed by you
Architecture & Governance makes or breaks you
Only thing to fear is fear itself
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Questions?
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