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QUICK FACT
CLIENTS WE SUPPORT
AWARDS
COMPANY OVERVIEW
CONNECTING YOU WITH A CHINESE CUSTOMER. GLOBALLY. It’s the world’s biggest popula3on, speaking the most common language online, with the largest outbound spending power of any country; it’s never been a more important 3me to consider your Chinese customer strategy. Mailman creates leading online portals to transform the way businesses engage and embrace Chinese audiences through social media, technology and deep Chinese insights. Through our unique understanding of the Chinese environment we create systems to ensure a constant flow of traffic to your website through Chinese social networks, media placement, search engines and online opinion leaders.
Mailman was established in 1999, having pioneered many of China’s early media and adver3sing ini3a3ves. Today Mailman is a leading digital, technology & social media company.
Best Use of Digital Landscape
Best Use of Social Media in Asia
Best Use of Content
Australian-China Entrepreneurial Business of the Year
By investing in a ‘value-‐led’ communication theory Mailman delivers branded online assets that strengthen the relationships between brands and a global Chinese customer.”“
With our dynamic client and innova3on experience we have address key drivers in technology, social media and ramifica3on to recreate new ways at delivering your product or service; to create an enhanced customer experience thus delivering a compe33ve edge.
CAPABILITIES
CASE IN REVIEW
In 2010 we created HelloAmerica.cn – a fully fledged branded community for American Airlines. It’s since grown to over 2m+ visitors; over 10m+ brand impressions and con3nues to drive the brand forward in China. For more visit www.HelloAmerica.cn
SOCIALIZE & STRATEGY DEVELOPMENT
COMMUNITY BUILD & MANAGEMENT
Our Communities Growing Relationships with Your Brand
We built market leading communi3es for brands from the ground up. We take a ‘build to own’ approach, giving our clients a unique and definite market posi3on. We design, construct and grow communi3es based on a value-‐led strategy. We u3lize modern social applica3ons to have the community driven by itself with the brand playing the ‘host and moderator’ roles.
Our communi3es are interac3ve, engaging and vibrant. We open (to brand and across brand) dialogue among your members to (organically) grow engagement and loyalty. Via polling, forums, vo3ng, and more, we track and analyze visitor data and word-‐of-‐mouth (WOM). Content becomes more refined and targeted as we develop a deeper understanding of your audience. Objec3ves are constantly calibrated as the community grows with the focus to deliver a compelling brand experience.
Content Strategy Content with PurposeWe know that content creates a connec3on with your audience in a way no tradi3onal form of media can. We tailor content to capture Chinese aYen3on. Social channels allow us to distribute content directly to targeted audiences. The content drives engagement throughout our communi3es, and opens up your share of an ever-‐widening market. Targeted, special interest content offers greater audience reten3on and leads to a more refined community. It’s content with purpose.
Social Media MarketingLocal Knowledge Gets Your in FastWe connect with all key social channels in China and abroad. Our unique understanding of the China social media landscape enables us to create a constant flow of traffic from large social networks to your community website. This reduces costly, beginners’ mistakes – and costly media spends! -‐ And connects you directly with your target audience.
CHINESE DIGITAL MANAGEMENT
By establishing a branded presence across key social networks we begin connec3ng with customers. With carefully cra^ed content, social conversa3on driving and a constant flow of contests / interac3on we create ‘brand-‐connected’ groups used to grow and drive value our clients.
Branded Networks
Technical Scope
Get Engaged
Digital Business StrategyDigital Marke3ng StrategyUser and Market ResearchContent Management Strategy & RoadmapeCommerce Strategy & RoadmapMobile and Social Strategy & Roadmap
Metrics & Analy3csUser Experience & Interac3on DesignVisual & Mo3on DesignCopywri3ng & Content Strategy
Mobile and Social UX & DesignPlaform Selec3on & Op3miza3on
Content Management & Plaform Implementa3oneCommerce Plaform Implementa3on
Mobile and Social Site & Applica3on Development
Mailman is a leading digital, technology & social media company.
USA +1 212 837 7920 | CHINA +86 21 6445 9899 | AUS +61 3 8844 5552 | info@mailmangroup.com | www.mailmangroup.com
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