Making Facebook, Twitter & Social Networking buzz for Your Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.1

Making Facebook, Twitter & Social Networking Buzz for Your Business

Eastern Conference 2011Atlantic City#NPMA11

Social Media Strategist/Author/Speaker @NhatPham

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.2

Background

Refugee from Vietnam Sales & Marketing Been in Internet since

90’s Technology “Nut” Love PeoplePhamily Guy

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.3

How People often Choose Today

Word-of-MouthTraditional AdvertisingEmail MarketingMobile Text MarketingGoogle PlacesSearch Engines Web SiteBlogsSocial Networks

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.4

Social Media ROISocial Media ROI

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.5

Social Networking WIFFMSocial Networking WIFFM

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.6

Be Smart, Be AwareBe Smart, Be Aware

Conversation is happening with your without YOU! Is it about you?

It’s Social! Be Genuine It’s NOT a Fad Don’t do it if you SUCK! M3 Be R.A.W. ***It’s NOT FREE

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.7

Extend Your ReachExtend Your Reach

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.8

Customer LifecycleCustomer Lifecycle

Click on Image above to watch Video on YouTube

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.9

9

C-Level of Social Marketing Success™C-Level of Social Marketing Success™

Cultivate Common Cause Find your why It doesn’t have to be warm & fuzzy Connect to them on emotional level

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.10

Best Practice Best Practice

Know your purpose/goal

Develop a Plan and Strategy

Decide metrics to use

Measure your results

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.11

Best Practice M3 Best Practice M3

Market

Message

Method

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.12

Benjamin MooreBenjamin Moore

76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.13

Benjamin MooreBenjamin Moore

76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.14

Benjamin MooreBenjamin Moore

76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.15

ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners

Richmond, VA based cleaners 13 locations

Challenge Want to capture more emails One week Social Campaign

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.16

ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners

Solution Free Pants Wednesday Facebook, Twitter, YouTube Other local sites

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.17

ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners

Results

1123 pants cleaned Opt-in 611 new valid emails 2247 additional articles of clothing 27.6% increase in revenues

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.18

Case Study: Mekong RestaurantCase Study: Mekong Restaurant

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.19

ROI Case Study- Mekong RestaurantROI Case Study- Mekong Restaurant

Solution Facebook Profile, Group, Fan

page Twitter & Foursquare Weekly YouTube Videos Other local sites

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.20

Case Study: Mekong RestaurantCase Study: Mekong Restaurant

Metrics

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.21

Case Study: Mekong RestaurantCase Study: Mekong Restaurant

Demographic Info of 4905 Fans

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.22

Be R.A.W.Be R.A.W.

Relationships

Add Value

Work 2.0

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.23

Social Networking 101Next Steps

Decide which Social Platforms to Use

Start from Inside Out Develop plan Keep Learning Train Internal or Outsource

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.24

Social Networking 101Recap

M3 How will you attract a Tribe Goal & Plan Be R.A.W. Goal-to-Action Measure it

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.25

Bonus – Twitter on Training Wheels

Follow People Follow #Hashtags Tweetbeep Tweetdeck Tweet

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.26

Nhat Phamnpham@successwerks.com

804.708.7637

in/NhatPham

/NhatPham

@NhatPham

RoadWarriorShow.comMonday’s 9AM ET

ContactContact