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Deze presentatie is gehouden tijdens de GIS Conferentie 2012 op 26 en 27 september in de Doelen, Rotterdam. © Esri Nederland (de inhoud van de presentatie is, met bronvermelding, vrij te gebruik
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The Power of the Map John Calkins
Maps only
have power
when in the
hands of
people
Maps only
have power
when they
tell a story
Same-Sex Marriage Equality in the United States
[some visual for these three concepts]
• A Map
• A Story
• Technology
What is a Map?
Location Navigation Spatial Relationships
A story is a fundamental
way that humans
organize, communicate,
and store information.
A story goes somewhere.
It follows with a purpose,
one or more characters,
through a series of events.
By the end, it arrives at a
target destination,
fulfilling the reason for
having been told.
A story has impact,
resonates, and
transforms an
audience.
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
Building and Contributing Your Maps and Stories
GIS
Professionals
Scientists/
Analysts Everyone Executives
GIS Professionals
1
3
4
2
Scientists / Analysts: Maritime Piracy
Scientists / Analysts: Maritime Piracy
Scientists / Analysts: Maritime Piracy
Scientists / Analysts: Maritime Piracy
Everyone (Office)
Executives
What is Your Story?
Rijkswaterstaat
VPRO
Waterschap
Scheldestromen
Kadaster
Achmea
Ministerie van
Economische Zaken,
Landbouw en Innovatie
A map is simply the beginning
of a story to be told and
contributed to the world.
- A map is a story that opens
the world of GIS
professionals
- A map is a story that opens
the world to understanding
- A map is a story that opens
the world to new discussions
- A map is a story that
precedes action
Extra Slides
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
The Hero’s
Journey
*Note: the gray sections to this slide
are above the graphic. Just duplicate
this slide and remove one of the gray
wedges for the section you wish to
discuss
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
The Hero’s
Journey
Adapted from Resonate
by Nancy Duarte
Original Work
by Joseph Campbell
Maps have power when in the hands of people…
Maps only
have power
when in the
hands of
people
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