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I made this slideshow for a class presentation applying Marshall McLuhan's theory to the modern medium of the internet. The points made in these slides contributed greatly to my final project, Tweory (see my links).
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Oh, well hello.
Marshall McLuhan & the Internet
A match made in (electronic) media theory heaven?
The sign is a clue
A Little About McLuhan
Born July 21, 1911, Died December 31, 1980
Canadian professor, theorist, critic
Popular in the 1960s Mcluhanisme (French word) His main concepts…
“the medium is the message” the “global village”
His major works: The Gutenberg Galaxy (1962) Understanding Media (1964)
And we can’t forget his Playboy interview…
A Little About the Internet
Born in the late 1960s-1970s
Not dead, (still a young adult, commercially)!
Open to commercial use starting in the late 1980s
Popular, growing use from 1990s-present
Used for email, any/all information dispersal, music/video recordings, social networks, etc.
“the medium is the message”
How does the internet completely change our environment & culture?
Collapse of time & space boundaries Online communities in real-time; instant communication An extension of ourselves Access to instant/up-to-date information “total field awareness”/“instant sensory awareness” Creates new patterns of human perception &
consciousness Ability to understand & use the internet as a means of
control/influence
Twitter-wha?
Exhibit A: Obama + the internet = BFF
McCain + internet = Frenemies
The Electronic Revolution & the “global village”
“The overhauling of our traditional political system is only one manifestation of the retribalizing process wrought by the electric media, which is turning the planet into a global village.” -from Playboy interview; emphasis mine
McLuhan foresaw this return to a small village kind of connectedness internet = electronic nervous system Everyone online is involved as a community, “react[ing]
and interact[ing] simultaneously to every stimulus.”
Sources
http://www.livinginternet.com/i/ii_mcluhan.htm
http://en.wikipedia.org/wiki/Global_village_(Internet)
http://en.wikipedia.org/wiki/Mcluhan http://www.guardian.co.uk/
technology/2007/nov/01/comment.internet
http://www.columbia.edu/~log2/mediablogs/McLuhanPBinterview.htm
Nina Yiamsamatha
Prof. Keith Miller
Thinking About Seeing
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