Maximizing Magento: Getting the Most out of Promotions

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Maximizing Magento:Getting the Most out of Promotions Tuesday, October 14th 9:30 AM PST (16:30 GMT)

Speaker: Udi ShamayAccount DirectorUdi@Varien.com

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Webinar Topics:

1. Types of promotion tools in MagentoA. Product-level promotion toolsB. Rule-based promotion tools

Catalog price rulesShopping Cart price rules

2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)

Webinar Topics:

1. Types of promotion tools in MagentoA. Product-level promotion toolsB. Rule-based promotion tools

Catalog price rulesShopping Cart price rules

2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)

Webinar Topics:

1. Types of promotion tools in Magento A. Product-level promotion toolsB. Rule-based promotion tools

Catalog price rulesShopping Cart price rules

2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)

Webinar Topics:

1. Types of promotion tools in Magento A. Product-level promotion toolsB. Rule-based promotion tools

Catalog price rulesShopping Cart price rules

2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)

Webinar Topics:

1. Types of promotion tools in Magento A. Product-level promotion toolsB. Rule-based promotion tools

Catalog price rulesShopping Cart price rules

2. Promotions example use cases3. Tips and Tricks4. Questions and Answers (with Yoav Kutner)

There are two types of promotion tools in Magento:

1. Product-level promotion tools

2. Rule-based promotion tools

Product-level promotion toolsPricing is directly applied to the product

1. Tier Pricing

2. Special Pricing

Conditions (If this...) Actions (...then apply discount/free shipping)

Rule-based promotion toolsPrice Rules determine which products qualify for the promotion

Rule-based promotion tools1. Catalog Price Rules

2. Shopping Cart Price Rules

Catalog Price RuleSet special pricing based on rules

Shopping Cart Price RulesAction is enacted once qualifying items

are added to the cart

Setting upProduct-Level Promotions

Setting upRule-based Promotions

Shopping-Cart Price Rules

Catalog Price Rules

Setting upCatalog Price Rule

Setting upShopping Cart Price Rule 1

Setting upShopping Cart Price Rule 2

Setting upShopping Cart Price Rule 3

Top 5 Tips to Maximize MagentoUsing Promotion Tools

Tip #1: Automatic updates of catalog price rules.

If you have catalog price rules saved in Magento they still need to be applied daily. Rather than do it manually each day, you should set up your cron.php file located in the Magento root folder to run periodically. This will enable Magento to update the special prices automatically.

A step-by-step tutorial on setting up cron.php is posted in the wiki: www.magentocommerce.com/wiki/how_to/how_to_setup_a_cron_job

Tip #2: Magento automatically removes and restores tier prices that are higher than the special price for that product.

Tip #3: When creating a rule-based promotion which contains nested conditions use the Conditions Combination option to specify the relationship between each nested condition.

Tip #3: Conditions Combination

or

If ANY of these conditions are TRUE:

Tip #4: Limit special prices and tier pricing by customer group

Using a catalog price rule in Magento allows you to show different special prices to different customer groups.

Also, each tier-price level can be limited by customer group as well.

Tip #5: Save time by setting up special prices with one price for multiple products. For example, all tee-shirts at a special price of $10.

Questions and Answers