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Presentation about the use of social technology for scientific research institutions. Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).
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SankyNet Wednesday, October 5, 2011
Maximizing the Use of Social Media and Technology at
AIRI Institutes
Wednesday, October 5, 2011
SankyNet Wednesday, October 5, 2011
A FEW QUESTIONS…
SankyNet Wednesday, October 5, 2011
Which do you recognize?
SankyNet Wednesday, October 5, 2011
Does your organization…
• Encourage web visitors to share site content via social networks?
• Push consistent messaging out via social media channels?
• Monitor conversations in social media about your organization/mission?
• Encourage web visitors to “like” you on Facebook?• Maintain an organization campaign presence on
major social media sites?
SankyNet Wednesday, October 5, 2011
Does your organization…
-- Edge Research & Convio, 2011
SankyNet Wednesday, October 5, 2011
Do you know…
What percentage of adult internet users use social networking sites like Facebook & LinkedIn?
A: 25%
B: 45%
C: 65%
“Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%).”
-- Pew Internet, August 2011
Correct Answer
SankyNet Wednesday, October 5, 2011
Which is bigger…
The number of Facebook users…
Or the population of the U.S.?
U.S. Population: 312 Million
Facebook active users: 750 Million
SankyNet Wednesday, October 5, 2011
Does your organization…
Use hashtags?
Do you know what a
hashtag is?
SankyNet Wednesday, October 5, 2011
SankyNet Wednesday, October 5, 2011
How does Facebook work?
• Profiles, Groups, Pages, oh my!• Info• Wall, Posting• Photos & Video• Likes & Comments• Tagging• iFrames• Events• Subscribe• Custom URLs• Profile Picture• Apps & plug-ins
750 million active users
SankyNet Wednesday, October 5, 2011
For example:
SankyNet Wednesday, October 5, 2011
Five Key Tips:
1. Be a constant presence – 15 minutes every morning?
2. Be “real.” Set your goal to create community. Program expansion and/or fundraising may follow.
3. Allow community members to comment… and then respond to them!
4. Invite people to “like” you. Invite them to “share” content.
5. Use Facebook’s tools.
SankyNet Wednesday, October 5, 2011
SankyNet Wednesday, October 5, 2011
How does Twitter work?
• Microblogging – 140 characters• Tweets• Handles• Hashtags• Retweets, Favorites• Followers• Short URLs• Private messages• Lists• Klout score
1 billion tweets each week
SankyNet Wednesday, October 5, 2011
For example:
SankyNet Wednesday, October 5, 2011
For example:
SankyNet Wednesday, October 5, 2011
Five Key Tips:
1. Be a constant presence.
2. Use and track bit.ly’s.
3. Research hashtag trends, and use them.
4. Deliver content people will want to tweet & retweet.
5. Follow other users – especially users with high Klout scores (www.klout.com) – and retweet them. They may return the favor.
SankyNet Wednesday, October 5, 2011
SankyNet Wednesday, October 5, 2011
How does LinkedIn work?
• Professional network• Job posting, searching, networking• Connections• Groups• Discussions• Updates• Profile views• Account levels
100 million professionals
SankyNet Wednesday, October 5, 2011
For example:
SankyNet Wednesday, October 5, 2011
For example:
SankyNet Wednesday, October 5, 2011
For example:
SankyNet Wednesday, October 5, 2011
For example:
SankyNet Wednesday, October 5, 2011
Five Key Tips:
1. Encourage all current & past staff/alumni to use your official “Company” in their profile.
2. Openly invite people to “follow” the “Company.”
3. Create a “Group” for staff, students, alumni, etc. Enable open discussions.
4. Research qualified staff candidates… and find volunteers, speakers, donors, etc.
5. Be selective in what you share.
SankyNet Wednesday, October 5, 2011
OTHER TOOLS TO CONSIDER
SankyNet Wednesday, October 5, 2011
• YouTube – youtube.com• SlideShare – slideshare.net• Google+ – plus.google.com• Quora – quora.com
Other tools to consider:
SankyNet Wednesday, October 5, 2011
INTERNAL TOOLS
SankyNet Wednesday, October 5, 2011
IntranetProtected, staff-only internal website
Pro’s:• Single (or limited) publisher/s of information• Easily accessible (not tech-heavy)• Branded to organization• Fully customizable to your needs• Share confidential information
Con’s:• Requires time and money for tech & content development• Not interactive
SankyNet Wednesday, October 5, 2011
Intranet
SankyNet Wednesday, October 5, 2011
Intranet
SankyNet Wednesday, October 5, 2011
WikisCollaborative workspace that promotes sharing
Pro’s:• Quick, convenient exchange of ideas• Trackable changes• Transparency among users• Historic record of resources and protocol
Con’s:• Can be less intuitive for non-tech-savvy users• Navigation can become cumbersome• If not heavily used, may not be worthwhile
SankyNet Wednesday, October 5, 2011
Wikis
SankyNet Wednesday, October 5, 2011
Wikis
SankyNet Wednesday, October 5, 2011
ForumsCommunity allowing people to post and discuss
Pro’s:• Easily moderated• Allows you to trade opinions and expertise• Encourages interaction & discussion
Con’s:• Limited navigation ability• Relies on community for content• Requires large user base
SankyNet Wednesday, October 5, 2011
Forums
SankyNet Wednesday, October 5, 2011
• Document management/editing• Listservs• Groupware platforms• Instant Messengers
Other tools to consider:
SankyNet Wednesday, October 5, 2011
FEARS AND CONCERNS
SankyNet Wednesday, October 5, 2011
Science-specific Concerns
Scientists may fear talking publicly about proprietary data and “getting scooped.”
What to do?• “Open notebook science”• Social media before vs. after publishing data• This is not unlike scientific publication... Peer
review and citations are very similar to interactions on Twitter, Blogs, Digg’ed, etc.
-- Neurobiology postdoctoral student, Retrospectra Blog, 2011
SankyNet Wednesday, October 5, 2011
What could go wrong?
…but anything can be made positive!
“Upon owning up to their mistake, the Red Cross got several donations from people who thought the mixed-up tweet was understandable, and they even got some PR from the brewery mentioned in the offending tweet.
So, take a lesson from the Red Cross: if you make a mistake on Twitter, own up to it. It’s fine if you want to delete an inappropriate tweet, but if you acknowledge that you deleted it, you’ll show your community that you’re trustworthy, and, most importantly, that you’re just human.”
-- Media Bistro
SankyNet Wednesday, October 5, 2011
It’s a wild world out there…
But it’s not going away anytime soon… So you might as well get on board.
SankyNet Wednesday, October 5, 2011
FINAL THOUGHTS
SankyNet Wednesday, October 5, 2011
Simple rules can be the hardest
1. KISS Principle – “Keep it simple, stupid.”
2. Be open and honest… be “real”
3. Be a constant presence
4. Create community
5. Release control
SankyNet Wednesday, October 5, 2011
Thank you!Paul Habig
Executive Vice Presidentphabig@sankynet.com
@paulhabig
Julie Ziff SintSenior Account Executive
jzsint@sankynet.com@jzsint
www.sankynet.com
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