Midterm presentation1

Silk Shirt By Commun

$215

“Diana” Side table

By

Konstantin Grcic

$720

The Digital Fashion Assistant

Mother Agency

Agency

Model

Photographer

Editorial

StylistBrandProduction

Casting

Photo Rep

Ad Agency

Creative DirectorAccount Art Director

Marketing Creative Director Design Director

Hair Makeup

Modeling Industry

Interactive Mechanisms

Groupware

Conversational Mechanisms

Coordination Mechanisms

Awareness Mechanisms

Communication

Synchronous Asynchronous

Remote & different times

Electronic messages, annotation, images, and comments

Notifications, history,Casting board

Real Time

Feedback

Coordination Mechanisms

•Shared external representations.•Schedules, rules, and conventions.•Verbal code.•“Coordination talk”.

Shared external representations

•For example, schedules and timeline•Models’ composite cards•Presented as part of shared spaces•Can be attached to “public boards”

Shared metaphors

Board Platform Table Panel

Necessary info from which other members of the group can at a glance update their mental model of the current progress of their project.

Annotations and comments

Awareness Mechanisms

•Direct observation•Peripheral monitoring (shared feedback)

Notification Mechanisms

•Provide info about the status of shared objects•Progress of collaborative tasks.•Collective “stream of consciousness” (group members can attend to when they want to, or need to).

So what does this all mean for creating an interactive system designed for fashion?

A magical way of seeing models.A complete system for collaboration.The most productive tool, yet for fashion.

Without further ado,

The Digital Fashion Assistant

Discover the look.