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MediaMind Corporate Overview
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© 2011 MediaMind | A Division of DG | All rights reserved
June 2012
Atif Hameed | Country Manager , Iran
MediaMind Overview
© 2011 MediaMind | A division of DG | All rights reserved
Why MediaMind is the right partner for agencies?
MediaMind….1. Committed to long-term success of agency
model
2. Easy to use; open to integrations & customization
3. Able to support and scale with local expertise
© 2011 MediaMind | A division of DG | All rights reserved
Marketing Suite
MediaMind Blocks
Eyeblaster Workshop
MediaMind Analytics
Channel Connect
Smart Trading Smart Planning Smart Versioning
DeveloperTools
Tracking& Analytics
DemandSide
Platform
AdServing
Planning& Buying
DynamicCreative
MediaMind Rich Media
MediaMind Standard
MediaMind In-stream Video
MediaMind Mobile
© 2011 MediaMind | A division of DG | All rights reserved
Build products created for advertisers to achieve the desired consumer response across ANY
digital media source
….and many many more
▸ Your friend, not your competitor, when it comes to data & media buying
▸ Platform and/or modular approach
▸ Focused on cross-channel data management
▸ One platform means greater media efficiency
▸ One workflow drives greater profitability
Committed to Agencies and Advertisers
Build products that serve across several media sources but are only streamlined and
optimized across Google owned media
© 2011 MediaMind | A division of DG | All rights reserved
DG & MediaMind Vision: Deploy & Measure
+ EyeWonder+ Unicast
Neutral Measurement and Technology Partner
Multi-Screen, Cross-Channel
Enhanced Service Scale and Skill Set
© 2011 MediaMind | A division of DG | All rights reserved
Why MediaMind is the right partner for agencies?
MediaMind….
1. Committed to long-term success of data driven agency model
2. Easy to use; open to integrations & customization
3. Able to support and scale with local expertise
© 2011 MediaMind | A division of DG | All rights reserved
Integrated Platform- Key Benefits
Multi-Channel Serving
All data in one place
Constant campaign wide, optimized
creative
Premium and Non Premium
Buying
Full integration between all systems allows for increased productivity and efficiency
Dramatically reduces data loss
Conversion de-duplication across all channels that share cookies
All distribution and data managed by the agency
© 2011 MediaMind | A division of DG | All rights reserved
Giving Agencies Choice At All Times Survey Tools
Billing Rich Media
Privacy Data Campaign Management
AnalyticsOtherSearch
Omnicom BI
ADDING MORE EVERYDAY
© 2011 MediaMind | A division of DG | All rights reserved
Why MediaMind is the right partner for agencies?
MediaMind….
1. Committed to long-term success of data driven agency model
2. Easy to use; open to integrations & customization
3. Able to support and scale with local expertise
© 2011 MediaMind | A division of DG | All rights reserved
Constant Innovation
2011
Cross Channel AnalyticsVisual Analytics
HTML 5Cross-Channel Tracking
World Class Rich Media
Provider
2004
Launched ACM
Campaign Management v1
2007
Launched MediaMind
PlatformBuilt for agencies
2009
MediaMind v2Smart VersioningSmart Planning Smart Trading
2010
2011
2012
Video & More DataDG Integrations
Adding Channel Dataand more…
© 2011 MediaMind | A division of DG | All rights reserved
Massive Scale
I’m still concerned about my account
I’m not convinced
Little better
Ok, that’s big
Ok Ok…I get it, scale isn’t
an issue
Global Offices: 62
Monthly Impressions Served: 60 Billion +
Network Bandwidth: 16 Gigs per second
Advertisers: 9000 +
Server Request per Second: 50 Thousand
Unique Users: 750 Million +
Countries Served: 63
© 2011 MediaMind | A division of DG | All rights reserved
Service
Agency Solutions
Serving
Measurement
Creation
Performance
© 2011 MediaMind | A division of DG | All rights reserved
Ad Serving SolutionsNext Generation Campaign Management
© 2011 MediaMind | A division of DG | All rights reserved
Making Mobile A Little Easier
Auto Device Detection
Tag SupportScript and Non-Script
<script type=“ ”> </script>
<noscript> </noscript>
Platform Controls
▸ Ad rotation
▸ Optimization
▸ Landing page swapping
Automatic SafetyDefault System
HTML 5 Rich Media Flash Standard
© 2011 MediaMind | A division of DG | All rights reserved
Comprehensive Video Ad Solution
Video Ad Formats
Linear Companion Non-Linear CustomIn-Banner
Launch Video Campaigns With Ease
Supported in Smart Planning
Actively Pushing VAST 2.0 Standards
Resize/ Fix Packages in Video
Studio
Easy Access to Video Assets
Pre-Campaign Creative Review
and QA
© 2011 MediaMind | A division of DG | All rights reserved
The Best Of The Best
Click Any To Demo
Largest publisher approved format list
Hundreds of combinations of formats and features
Most advanced rich media offering
available
© 2011 MediaMind | A division of DG | All rights reserved
Advanced PreviewQuickly QA all aspects of the ad or just take look how it will look
Create Ads In BulkUpload hundreds of banners with one step
Advanced SettingsSequencingAdvanced-Sequencing Frequency Capping Geo-Targeting Retargeting
Time Saving & Complete Control
Import Media Plan Load a whole detailed plan in one step
Compare Site SpecsGlobal list of publisher spec lists to research
Time Saving Features Cross Publisher Advanced Features
1 2 3
Example: Sequencing Across Publishers
D.C.
Example: Geo Targeting Across Publishers
N.Y. S.F.
© 2011 MediaMind | A division of DG | All rights reserved
Based Within a Single, Easy Interface
Stepped Process
Universal Search Tool
Data Filters
Bookmarking
© 2011 MediaMind | A division of DG | All rights reserved
Measurement SolutionsAnalyze Digital Success
© 2011 MediaMind | A division of DG | All rights reserved
Analytics For Any Campaign
Campaign MonitorUpdates key delivery data every 15 minutes
Predefined Reports35 predefined reports with vertical benchmarks
Custom Report BuilderTo get the precise answers you need
Data Feeds ServiceData Feeds and API to automate data integration from any source
Plug-In for ExcelProvides great flexibility for your reporting needs
One-Click ReportingMakes presentations a snap
Adjusted UniqueMediaMind’s statistical method for counting unique impressions
Conversion AttributionUse one or all of our 3 conversion attributions models
Visibility ReportingSo you can measure the number of impressions visible to the user
Custom Cookie Windows Track up to 100 events in the conversion path
© 2011 MediaMind | A division of DG | All rights reserved
Channel Connect for Search
Consolidate Your Search & Display Data
Tota
l Con
vers
ions
90
180
270
360
450
540
630
Oth
er C
hann
el Im
pact
Rat
e
0%
20%
40%
60%
80%
100%
Google Yahoo!
SEARCH
MSNMSNBC
FoxNews.com
TurnerCNN
MSNMX
AOL Yahoo!
DISPLAY
Out of the total Search conversions, this is the % of conversions that contained one or more Display ads
Out of the total Display conversions, this is the % of conversions that contained
one or more Search ads
■ Total Conversions ■ Other Channel Impact Rate
© 2011 MediaMind | A division of DG | All rights reserved
Creative Tools Creating and Developing Amazing Ads
© 2011 MediaMind | A division of DG | All rights reserved
MediaMind Workshop
Just download and get started right away
Create and control “smart items” for versioning
Build with templates, or for advanced users build to MM specs all within Flash
© 2011 MediaMind | A division of DG | All rights reserved
MediaMind Blocks
© 2011 MediaMind | A division of DG | All rights reserved
The Twitter Connect Feed Block displays the brand’s Twitter account in the banner. Users can click on tweet links from within the ad.
▸ Increased social relevancy
▸ Lets users interact in real-time
▸ Brand-related tweets are updated in real-time
View Demo
Example - Twitter Connect
© 2011 MediaMind | A division of DG | All rights reserved
Performance Tools Squeezing Efficiency Out Of Every Campaign
© 2011 MediaMind | A division of DG | All rights reserved
Smart Trading
► Advertiser site
visitors
► Previously dwelled
► Exposed to ad
Re-targeting
Optimized to:
► CPA
► CPC
Performance Buying
► Age, gender,
income
► Interests or
Category
Audience Buying
All offerings deployed against media exchanges in real-time
© 2011 MediaMind | A division of DG | All rights reserved
Smart Trading
Easiest DSP Setup
Synced with Creative Optimization
300 x 250
Brand Safety
AdultContent
Managed by Experts
© 2011 MediaMind | A division of DG | All rights reserved
Smart Planning- Research Module
Look up historical performance and price for considered sites
Display and interact with data in ultra visual interface
Customize filters to look at different verticals, formats,
costs, and more
Keep publishers in check- pull previous cost research into the
buying module
© 2011 MediaMind | A division of DG | All rights reserved
TraffickingDirect to MediaMind
Export to DART and Atlas
IO ManagementIO creation
Electronic SignatureDocument Storage
RFP ManagementRFP Submission
Building Media Buy
Smart Planning Buying Module
© 2011 MediaMind | A division of DG | All rights reserved
Three Tools In One Package
Set detailed targeting and retargeting
audience profilesCreates thousands of versions with a single
step
Customize the algorithm that optimizes
your campaign
Mass Creative Production
Targeting Interface Optimization Engine
© 2011 MediaMind | A division of DG | All rights reserved
Smarter Retargeting Yields Record CTR
0.08%
1.5% RECORD CTRINCREASE!
© 2011 MediaMind | A division of DG | All rights reserved
Before Smart Versioning w/ Smart Versioning
© 2011 MediaMind | A division of DG | All rights reserved
Kiel - InnsbruckAachen - MarseilleFrankfurt - Marseille
▸ Using Smart Versioning, copy/images were dynamically updated, via an IP lookup, to include user’s current location.
▸ Geo-targeted banners promoted driving to their "sister metropolitan" area without having tore-fuel
▸ Dwell time went through the roof jumping 27.4% over benchmarks at a lower production cost
Avg. Dwell Time (sec.)
© 2011 MediaMind | A division of DG | All rights reserved
Geo-Targeting Increased KPIs By Up To 69%
Avg. Dwell Rate
27.4% 69%
Benchmark* S.V. Benchmark* S.V.
*Global European Auto Benchmarks Smart Versioning
© 2011 MediaMind | A division of DG | All rights reserved
Optimization Yields Amazing Results
Weeks 1 – 2All Creative Running Week 3 Week 4 Week 5
▸ Tourism Australia utilized six unique banners highlighting different vacation activities:
Week 690% Rotation
10% Rotation
90% Rotation
10% Rotation
90% Rotation
10% Rotation
90% Rotation
10% Rotation
Regular Campaign Campaign w/ Smart Versioning
0.15%
0.82%
447%IMPROVEMENT IN CTR
© 2011 MediaMind | A division of DG | All rights reserved
© 2011 MediaMind | A division of DG | All rights reserved
Service and SupportThere For Whatever, Whenever
© 2011 MediaMind | A division of DG | All rights reserved
Activity
Key milestones
1. Campaign Kickoff
2. Creative Spec and Design Analysis
3. Designer Refresh Training
6. Master Ads built in MDMD System
8. Full Ad QA
9. Ads copied to Flights/Placements
Design & Production Ad Management & QA
3-5 working days3 -5 working daysTBD
Service Workflow Template
Publisher QA Process
12. Ads submitted to Publishers
14. Creative amendment
10. 3rd party tags & Brand survey tags
13. Publisher approval process
11. Custom interaction defined
4. Tracking and Reporting req. def.
5. Creative Asset produced
Collaborative TaskMediaMind TasksCreative Agency Tasks Media Agency Tasks
Legend
7. Media Plan inserted in MDMD system
© 2011 MediaMind | A division of DG | All rights reserved
Dedicated Team + 24/7 / 365 Support
Team Leader – Client Services
Campaign Manager
Creative Account Manager
Media Account Manager
Software Engineer (2nd Tier)
24/7 Global Support Center
One email address makes communication simpleAgencyName@mediamind.com
© 2011 MediaMind | A division of DG | All rights reserved
Campaign Management
▸ Full campaign management supportCampaign set up, ad trafficking, cookie, QA, tagging, creative optimization, reporting
© 2011 MediaMind | A division of DG | All rights reserved
▸ Pre built, ready-made, downloadable rich media
Augmented Reality, Facebook & Twitter integrations, Papervision 3D, maps, news and more!
▸ Full service creative and production capabilities
Custom build standard or rich media ads
Including mobile / HTML 5
Production + Creative Services
© 2011 MediaMind | A division of DG | All rights reserved
Advanced Support Packages
▸ Develop attribution strategy and work with implementation and reporting
Attribution Modeling Creative Optimization Data Analysis
▸ Develop Smart Versioning strategy
▸ Creative optimization strategy
▸ Performance based reporting
▸ Brand metrics matched with engagement data
© 2011 MediaMind | A division of DG | All rights reserved
Service
Comprehensive Suite
Serving
Measurement
Creation
Performance
© 2011 MediaMind | A division of DG | All rights reserved© 2011 MediaMind | A Division of DG | All rights reserved
Thank you!
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