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Presentation to UCISA conference in Edinburgh March 2011.
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“Mobile is Everyware”Current & Future Trends in Mobile
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Copyright Paul Golding, 2010http://wirelesswanders.com
UCISA Conference, Edinburgh (March 2011)
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@pgoldingNot an educationalist - A “mobilist”
21st year in mobile tech/biz16 patents in mobile chipset design
PhD research in Mobile VR
Founded one of the earliest mobile ISVs in EuropeChief Apps Architect Motorola
Advised companies: €10k - €10BEurope, Asia, Africa, Middle East, N. Am, Latam
“Intrapreneur” at O2’s The Lab
“Future” guy...
Paul G - he’s from the future :)
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Mobile is “everyware”
(thanks @m1ke_ellis)
The key theme of this presentation...
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Source:ITU
A device most of us have most of the time...
5
1.2 Billion mobiles sold annually!
Source:ITU
A device most of us have most of the time...
5
1.2 Billion mobiles sold annually!
Source:ITU
>90% world now has access90% MBB in 5 years (LTE era)
A device most of us have most of the time...
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1.2 Billion mobiles sold annually!
In 59 countries:
Source:ITU
>90% world now has access90% MBB in 5 years (LTE era)
A device most of us have most of the time...
5
1.2 Billion mobiles sold annually!
In 59 countries:
Source:ITU
>>90% world now has access90% MBB in 5 years (LTE era)
A device most of us have most of the time...
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1.2 Billion mobiles sold annually!
In 59 countries:
Source:ITU
>Global textmessages
200,000per second6 Trillion
>90% world now has access90% MBB in 5 years (LTE era)
A device most of us have most of the time...
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The average teensends or receives
text messagesevery month
It gets a lot of attention...
Source: Nielsen
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The average teensends or receives
text messagesevery month3,339
Let’s say 15s per text ~ 14 hours of attention(15-24 yrs spend average of 9 hours per month SN sites)
It gets a lot of attention...
Source: Nielsen
(Girls - 4050, Boys - 2039)
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1999
Copyright Paul Golding, 2010
Coalesced with the Internet...
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Mobile 1.0
First internet-capable mobilePoor user experience
2G
1999
Copyright Paul Golding, 2010
Coalesced with the Internet...
7
Mobile 1.0
First internet-capable mobilePoor user experience
2G
1999 2007
Copyright Paul Golding, 2010
Coalesced with the Internet...
7
Mobile 1.0
First internet-capable mobilePoor user experience
2G
1999 2007
“Mobile 2.0”
First internet-centric mobileUsable!
Copyright Paul Golding, 2010
3.5G
(~100x processing power)
Coalesced with the Internet...
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“Mobile 2.0”
Copyright Paul Golding, 2010
A mainstream experience...
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“Mobile 2.0”
Internet-centric devices
Copyright Paul Golding, 2010
2007 (Early Adopters)
A mainstream experience...
8
“Mobile 2.0”
Internet-centric devices
Copyright Paul Golding, 2010
2007 (Early Adopters)
Mobile 2.02011 (Mainstream)
Connected platforms
A mainstream experience...
8
“Mobile 2.0”
Internet-centric devices
Copyright Paul Golding, 2010
2007 (Early Adopters)
Mobile 2.02011 (Mainstream)
Connected platforms
Dec 2010 - 50.3% devices sold ~35% penetration (UK)
~70% growth
A mainstream experience...
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“Mobile 2.0”
Internet-centric devices
Copyright Paul Golding, 2010
2007 (Early Adopters)
Mobile 2.02011 (Mainstream)
Connected platforms
Dec 2010 - 50.3% devices sold ~35% penetration (UK)
~70% growth
“everyware”
A mainstream experience...
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+951% EU5
+115% EU5
Source:Asymco
(via VisionMobile, Tomi Ahonen)Source:
comScore
“everyware”And now mostly a 2-horse race...
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Copyright Paul Golding, 2010
Talking
Organise lunchDetect offersFind a popular placeShare video clipsHail a taxiSense “friend of a friend”Compare shopping pricesScan & Share the billPin feedback in mid-airSwap stuff
Do, Do, Do!300K apps
Texting
“everyware”
Moved beyond voice and text...
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Source: comScore
Apps are increasing in usage...
40% UK 35% UK
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Tablet 1.0Mobile 2.0
First people-friendly computersProductive!
Copyright Paul Golding, 2010
First internet-centric mobileUsable!
Info snacking! (Meal consumed elsewhere)
Feasting! (DO STUFF FOR REAL)
Evolutionary offshoots = the tablet
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Professional music Health
Education Broadcast
Powerful vertical uses(+ Games etc.)
Not just a big iPhone after all...
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Post PC?
interesting side-note: 42% tablets shared by their owners
Where to next? Escaping the PC...
Utility Experience
Local Cloud
Source: Asymco
“design freedom”
“data freedom”
“IT freedom”
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And now forsomeware different...
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AlphaPunk office
W
S
N
E
“everyware”
Surfing the real world - Augmented Web
Real Virtual
http://www.augmentreality.co.uk/
Wikitude
Junaio
17Surfing the real world - Augmented Reality
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Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
Sensing the real world - Augmented Web
Money
Access
BodyEngines
Metering
Control
Security
“Sensorware”
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http://paulg.stuff/car/245534462342
/vitals/heart...
/watch/temperature/..
/home/windows/..
/trainers/wear/..
The Internet of Things
Everything that can benefit frombeing connected will be
connected by 2020
Connecting the real world...
Moore’s Law+4G LTE Networks+Web
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realtime
storage
realtime
processing
realtime
output
Distributed sensor grids
BigData
SensorAnalytics
CloudComputing
“Sensor Net”
Streaming sensor data to the cloud...
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Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
e.g. people, via voice, messaging, social networks etc.
e.g. news, emails, RSS, etc.
e.g. games, media content etc.
e.g. appointments, notications, things I need to do etc.
e.g. health, home, car, roads monitoring etc.
“everyware”
Right-time Web(streams)
Real-time Web
Right eventsin real-time
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BUT...Is the platform open?
to developers/publishers/creators/ideators etc.
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Internal!
Applications
Partners
Developers
Operator!
Platform
Licensors!
(Content)
Tools &!
Software
Copyright Paul Golding, 2010
Old world - Closed!
but...
CLOSED
Mobile began in a telco universe...
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Internet!
Services/!
Content
"Mash-Up"!
Services
(e.g. Flickr,!
Google,!
Yahoo,!
Facebook,!
Blogs,!
Etc.)
(e.g. geo-blogging!
= Location + blog + photos/videos)
Web 2.0!
Platform
Partners
Developers
Operator!
Platform
Internal!
Services
Operator Ecosystem
Tools &!
SoftwareOpen source
Ideation +!
Programming
Producers!
Advertisers
Copyright Paul Golding, 2010
New world - Open!OPEN
OPEN
OPEN
OPEN
OPEN
OPEN
OPENING
And shifted to the Inter-Web...
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Internet!
Services/!
Content
"Mash-Up"!
Services
(e.g. Flickr,!
Google,!
Yahoo,!
Facebook,!
Blogs,!
Etc.)
(e.g. geo-blogging!
= Location + blog + photos/videos)
Web 2.0!
Platform
Partners
Developers
Operator!
Platform
Internal!
Services
Operator Ecosystem
Tools &!
SoftwareOpen source
Ideation +!
Programming
Producers!
Advertisers
Copyright Paul Golding, 2010
New world - Open!OPEN
OPEN
OPEN
OPEN
OPEN
OPEN
OPENING
And shifted to the Inter-Web...
25An irreversible shift towards Internet...
comms
OS
Web
Telco Guys Handset OEMs Internet Guys
apps
2007
25An irreversible shift towards Internet...
comms
OS
Web
Telco Guys Handset OEMs Internet Guys
apps
2007
Web
OS
comms
apps
2011
25An irreversible shift towards Internet...
comms
OS
Web
Telco Guys Handset OEMs Internet Guys
apps
2007
Web
OS
comms
apps
2011
Web
OS
comms
apps
2014
Experience Platforms
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
e.g. people, via voice, messaging, social networks etc.
e.g. news, emails, RSS, etc.
e.g. games, media content etc.
e.g. appointments, notications, things I need to do etc.
e.g. health, home, car, roads monitoring etc.
26The modern mobile ecosystem...
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
e.g. people, via voice, messaging, social networks etc.
e.g. news, emails, RSS, etc.
e.g. games, media content etc.
e.g. appointments, notications, things I need to do etc.
e.g. health, home, car, roads monitoring etc.
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Right-time Augmented Web
The modern mobile ecosystem...
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
e.g. people, via voice, messaging, social networks etc.
e.g. news, emails, RSS, etc.
e.g. games, media content etc.
e.g. appointments, notications, things I need to do etc.
e.g. health, home, car, roads monitoring etc.
26
Right-time Augmented Web
The modern mobile ecosystem...
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
e.g. people, via voice, messaging, social networks etc.
e.g. news, emails, RSS, etc.
e.g. games, media content etc.
e.g. appointments, notications, things I need to do etc.
e.g. health, home, car, roads monitoring etc.
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Right-time Augmented Web
Right-timeComputer
SeamlessComputing
The modern mobile ecosystem...
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
e.g. people, via voice, messaging, social networks etc.
e.g. news, emails, RSS, etc.
e.g. games, media content etc.
e.g. appointments, notications, things I need to do etc.
e.g. health, home, car, roads monitoring etc.
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Right-time Augmented Web
Right-timeComputer
SeamlessComputing
Cloud Platforms
IaaS CaaS
TelcoBIG DATA
NaaS
The modern mobile ecosystem...
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
e.g. people, via voice, messaging, social networks etc.
e.g. news, emails, RSS, etc.
e.g. games, media content etc.
e.g. appointments, notications, things I need to do etc.
e.g. health, home, car, roads monitoring etc.
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Right-time Augmented Web
Right-timeComputer
SeamlessComputing
Cloud Platforms
IaaS CaaS
TelcoBIG DATA
NaaS
The modern mobile ecosystem...
Real-time bus
“The Web Operating System”PaaSSaaS
“Social Stack” Identity/oAuth Linked Data Payments
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
e.g. people, via voice, messaging, social networks etc.
e.g. news, emails, RSS, etc.
e.g. games, media content etc.
e.g. appointments, notications, things I need to do etc.
e.g. health, home, car, roads monitoring etc.
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“Experience Platforms”
iOS AndroidHTML5 ?
Right-time Augmented Web
Right-timeComputer
SeamlessComputing
Cloud Platforms
IaaS CaaS
TelcoBIG DATA
NaaS
The modern mobile ecosystem...
Real-time bus
“The Web Operating System”PaaSSaaS
“Social Stack” Identity/oAuth Linked Data Payments
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
e.g. people, via voice, messaging, social networks etc.
e.g. news, emails, RSS, etc.
e.g. games, media content etc.
e.g. appointments, notications, things I need to do etc.
e.g. health, home, car, roads monitoring etc.
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“Experience Platforms”
iOS AndroidHTML5 ?
Right-time Augmented Web
Right-timeComputer
SeamlessComputing
Cloud Platforms
IaaS CaaS
TelcoBIG DATA
NaaS
The modern mobile ecosystem...
Real-time bus
“The Web Operating System”PaaSSaaS
“Social Stack” Identity/oAuth Linked Data Payments
ContextWallet Multi-UXStatus InterestsSocial Apps
27Voice still has a BIG future....
Closed voice Open voice
plus “Voice as content” (2014)
2010 2012
http:// - the new dial tone
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ExperiencePlatforms
“Right-time”web
SensorProliferation
CloudComputing
Post PCDevices
Possible “Everyware” tipping points (TP)...
when mobile really is first
SeamlessComputing
Network,LTE (100 Mbps)
Hardware,OS
Apps
Hardware,AR,
Health
PaaS
AbundantAccess
Identity,Privacy
Real-time& meta-data
abundance of opportunities throughout the ecosystem
SaaS
“everyware”
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Meaning?
Europe + printing press ≠ Europe + books
= New Europe
Media theorist - Neil Postman:
Tech is transformative:
What does this all mean?
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”Everyware” is transformative:
Person + right-time computer ≠ personalized computing
= new “person!”
“Augmented Cognition?” (real-time)cognition |ˌkägˈni sh ən|nounthe mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.• a result of this; a perception, sensation, notion, or intuition.
The augmented human...
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Augmented education?“Right-ware” education?
UCISA innovation challenge:What is “right-ware” education?How can UK institutions lead?
“everyware?”How can we embrace it for educational good?
Paul Goldingpaul@wirelesswanders.comwirelesswanders.com
@pgolding
(C) Copyright Paul Golding, 2010
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Thank You
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