Mobile marketing final

Cum te poti promova si cum poti vinde intr-o piata de 5 miliarde de

persoane?

Aurelian POPAaurelian.ro

Sumar

• Istorie

• Definitions

• Statistici

• AppStore

• Mobile Web

• M-Advertising

• M-Commerce

MOTTO

• We understand that the new rule is mobile first. Mobile first in everything. “

???

MOTTO

• We understand that the new rule is mobile first. Mobile first in everything. Mobile first in terms of applications. Most first in terms of the way people use things. And it means … that we have a role now to inform, to educate through all these devices.“

Eric Schmidt, CEO GoogleFeb 2010

Istorie

• Americal Idol + AT&T == SMS Love (voting)(21 Jan – 21 May 2003)

• 7.5 Mil SMSes

• 38% of senders, their first SMS ever

• 5000% increase from first episode to last

Istorie

• June 2001 -- 30K SMS/Mo (whole US)

• June 2004 – 2.8 Bln./Mo

• (June 2004) – 180 Mil subs in US

• 15 SMS/subs/Mo avg.

Istorie

• The History Channel – early 2004

• “The Barbarians”

• SMS reminders trough Empocket

Istorie

• McDonalds – 2005

• Free McFlurry

• SMS “McFlurry” to 7326

Definitie

• Mobile Marketing -- “The use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program.”

Mobile Marketing Association

Definitie (cont)

• Mobile devices (not only phones)

• Direct response vehicles

– SMS, MMS, USSD

– Mobile Internet

– Mobile Apps

Statistici

Statistici

Statistici

• Experian Study – mid 2008

• 850 Mil PCs, 1.3 Bln fixed land lines phones and 1.5 Bln TV sets

• 2.7 Bln Mobile Phones (70% of entire world’s population)

• Compare with 2001 – 13%

Statistici

• Ideology Study – early 2011

• 2+ Bln Internet connected computers wordwide

• Almost 6 bln open mobile accounts

???

Mary Meeker

Statistici

Statistici

AppStore -- iPhone

AppStore -- iPhone

AppStore – iPhone

AppStore – iPhone

AppStore -- iPhone

• Jan 2011 / 350k users / 10 Bln. App dwnls

• Jun 2011 / 425k users / 14 Bln. App dwnls

• July 2011 / 500k users / 15 Bln. App dwnls

• 30 Mln app downloads / 24h

• Avg 60 daily downloads / app

• $40 Mln pie to eat from EACH DAY

Mobile Web

• The web experienced on a mobile device

• The Mobile browser is the Cinderella app of the mobile apps

• See my presentation tomorrow

Mobile Web

Mobile Web

Mobile Web

Mai tare ca Email Marketing-ul

• SMS/MMS

• Deliverability rate 99%+

• 24h Open rate – 98%

• 60 mins resp rate – aprox 25%

M-Commerce

• Mobile Device becomes a payment device

• When you leave your house: car keys, wallet, mobile (could be that the wallet == mobile?)

• Mobile kept within 1-2 meters distance range

• First/last thing you see in the morning/evening

• As private as tooth brush

M-Commerce

• Coupons/Reviews/Specials/Pay-by-SMS

• Geolocation (proximity)

• Easy Tracking

• QR/2D codes

• Google Local/Google Voice

M-Commerce

• Magento

• mPoria

• AspDotNetStorefront

• Digby

• Cart2Mobile

• iCongo

• DemandWare

• Quantum

• Infogain

• Zoovy

• Marketlive

M-Commerce

M-Advertising

• Adwords

• AdMob

• TapJoy

• SkyTap

M-Advertising

• Pay Per Click

• Pay Per Call

• Pay Per Download

• Pay Per View

Salesfunnel 101

• Frontend (lead capture, free-low $$$)

• Mid (mid $$$)

• Backend (high priced ticket)

• Continuity

• LCV

• CA

• ePC

De unde cifra de 5 Miliarde?

Reminder

• Maine

• How to build a mobile web site from scratch?

• (Visual Studio 2010 + Windows Phone Emulator)

Intrebari?

Resurse

• Landing Page Optimization – Tim Ash

• Long Tail – Chris Anderson

• Black Swan – Taleb

• Freakonomics/Super – Levitt & Budner

• Weird.com

• BusinessInsiders.com