Mobile Matters: What Association Leaders Need to Know (complete slides)

Mobile Matters:Mobile Matters:What Association LeadersWhat Association Leaders

Need to KnowNeed to KnowChris Chris BonneyBonney, Vice President, Client Experience, Vice President, Client Experience

Vanguard TechnologyVanguard Technology

Jeff De Cagna, Chief Strategist and FounderJeff De Cagna, Chief Strategist and FounderPrincipled Innovation LLCPrincipled Innovation LLC

@chrisbonney@chrisbonney@pinnovation@pinnovation

#untech10#untech10

““The mobile phone is forThe mobile phone is forthe next decade what thethe next decade what the

computer has been for thecomputer has been for thelast two or three.last two or three.””

Michael Jones, Google Chief Technology AdvocateMichael Jones, Google Chief Technology Advocate(5-25-09 interview with www.theglobeandmail.com)(5-25-09 interview with www.theglobeandmail.com)

82% of Americans never leave82% of Americans never leavehome without their mobile phoneshome without their mobile phones

42% say they 42% say they ““cannot livecannot livewithoutwithout”” their mobile phones their mobile phones

Nearly 50% sleep withNearly 50% sleep withtheir mobile phones nearbytheir mobile phones nearby

Source: Synovate (Source: Synovate (http://bit.ly/synovateonmobile)http://bit.ly/synovateonmobile)

Global mobile data trafficGlobal mobile data trafficwill double every yearwill double every year

through 2014, increasingthrough 2014, increasing39 times between 200939 times between 2009

and 2014and 2014Source: Cisco Visual Networking Index (VNI) Global Mobile DataSource: Cisco Visual Networking Index (VNI) Global Mobile Data

Traffic Forecast (http://bit.Traffic Forecast (http://bit.ly/nqdfly/nqdf))

Smartphones willSmartphones willconstitute 66% constitute 66% ofof

mobile mobile handsethandsetmarket sales by 2016market sales by 2016Source: Telecom Trends InternationalSource: Telecom Trends International

the future of associating is mobile

mobile ismobile is an inherentlyan inherentlysocial platform that offerssocial platform that offers

associations a way toassociations a way todesign new relationshipsdesign new relationshipswith their stakeholderswith their stakeholders

Social actionsSocial actionsSocial behaviorsSocial behaviors

Social contributionsSocial contributions

mobile devices havemobile devices havebecome criticalbecome critical accessaccesspoints for connectingpoints for connecting

with our networks andwith our networks andcommunitiescommunities

100 million of Facebook100 million of Facebook’’ss400 million400 million active usersactive users

worldwide use Facebookworldwide use FacebookMobile every monthMobile every month

Source: Facebook Blog (Source: Facebook Blog (http://bit.http://bit.ly/cXNNzRly/cXNNzR))

mobile offers associationsmobile offers associationsa unique opportunity toa unique opportunity tocreatecreate a vibrant learninga vibrant learningand knowledge cultureand knowledge culture

rich contentrich contentnear real-timenear real-timeready for useready for use

mobile is alreadymobile is alreadyreshaping professionalreshaping professionalculture and practice inculture and practice in

important waysimportant ways

Source: Information Week (Source: Information Week (http://bit.ly/7to6Pn)http://bit.ly/7to6Pn)

The Future of Associating isThe Future of Associating isMobile: Powerful Strategies forMobile: Powerful Strategies for

Third Screen SuccessThird Screen SuccessPresented by Jeff De CagnaPresented by Jeff De Cagna

Chief Strategist and Founder, Chief Strategist and Founder, Principled Innovation LLCPrincipled Innovation LLC

An intensive three-part learning seriesAn intensive three-part learning seriesthis March 5, 12 and 19 from 2 pm-3:30 pm ETthis March 5, 12 and 19 from 2 pm-3:30 pm ET

http://bit.ly/thirdscreensuccesshttp://bit.ly/thirdscreensuccess

jeffpi1@gmail.comjeffpi1@gmail.comwww.principledinnovationblog.comwww.principledinnovationblog.com

www.facebook.com/jeff329www.facebook.com/jeff329Twitter: @pinnovationTwitter: @pinnovation

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First step is to create a good firstimpression on mobile. (via @chrisbonney)#untech10

Context Is

Key

Context is key.

http://www.flickr.com/people/stopbits/

info@vtcus.com

Context

The secret to success with mobile iscontext: user/content/environment.(via @chrisbonney) #untech10

Your Members On Mobile

- Social networking- Texting- Pictures- Email- Search- Apps- Maps- Weather- Stocks- Blogs- News- Videos- TV shows- Gaming- Music- “I’m hungry for Chinese” tweetpost-marathon

http://www.flickr.com/people/faceme/

What’s Possible?

- Donations- Renewal notifications- Event reminders- Session details- RSVPs- Advocacy status- Micro-volunteering- Social networking- Attendee networking- Job search- Blog- Games

http://www.flickr.com/people/arincrumley/

Imperative we embrace mobile soonerrather than later. Apps, texting ormobile-ready are all options(via @chrisbonney) #tech10

info@vtcus.com

Contact Information

Chris Bonney@chrisbonneycbonney@vtcus.comVP of Client ExperienceVanguard Technology

www.vtcus.com/ASAEMobile.aspx

letlet’’s take somes take somequestions!questions!

thank youthank you forforjoining us!joining us!

cbonney@vtcuscbonney@vtcus.com.com

jeffpi1@gmail.comjeffpi1@gmail.com