Mobile tourism presentation 2014

*

*Global

of the planet

owns a mobile devices

77%

*Global

of new handsets now

included a web browser

85%

*Global

already use the

‘mobile internet’

1.3 billion

*Global

connected to the internet

35 billion

*Global

but mobile devices

aren’t just small

*

*Bigger is Better

*Dual – Quad Care processor is everything

*Global

use mobile while watching TV

62%

*Global

use mobile at work

64%

use a mobile device for travel

search

72%

*Global

expect to use their mobile

device for their travel needs

at their destination

47%

*Global

mobile access to all accounts

for travel sites

47%

*Global

17 mins

Dining

19 mins

Food &

beverage

31 mins

Travel

the average length of mobile

research sessions is

surprisingly long

*Global

of laptop users book a hotel

for the same day

before the journey…

*Global

14%

of tablet phone users book

a hotel for the same day

during the journey

*Global

30%

*

0%

10%

20%

30%

40%

50%

60%

70%

2553 2554 2555 2558

65%

Smart Phone Units

18%

*

of web traffic

willcome through mobile devices by 2014

*

*Understanding the 6 Stages

of Travel

Tempt the visitor by igniting

interest, fueling desire and

raising awareness for a place

or an offer.

Social media makes it easier to

encourage dreaming as users

share their life with all of

their friends (and strangers)

on these networks.

Travellers need information

during the planning stage.

Content should be detailed and

comparison tools are key.

Flights are usually booked first,

while accommodations fall into place

later as other good deals arise.

Booking Button provides a mobile

optimised version

The anticipation stage is characterized

by excitement, preparation and anxiety.

It generates a need for detailed

information and a wealth of

opportunities to upsell.

Sending an automated email newsletter

upselling additional features a week

before the visitor is due to arrive can

help to grow your sales per customers.

Mobile is a fantastic platform for

streamlining routine travel

chores and keeping the traveller

on track with updates and alerts.

SMS would be more beneficial

here as the user may not be

checking their email address,

whereas the SMS is more likely to

be read upon delivery.

The destination stage is the heart of the journey cycle. The

final step in the destination stage is closing the circle to the

next trip.

Make it easier for users to engage with your brand by ensuring

your business is accessible for location-based services

Run a competition where users can win some prize for

uploading photos from their trip and the best photo wins a

prize.