Mobile Web vs Mobile Apps

Mobile

What is a Mobile Website ?

A mobile website can be reached directly through a mobile device’s web browser and is therefore

accessible by all smartphones and tablets equipped with browsing capability and an internet

connection.

• Can work on any mobile platform

• Comparatively less expense to develop than an app

• Can be found and accessed via search engines, websites, and blogs

• Never bothers user with manually update

• Requires mobile-first design strategy

to completely maximize

• You cannot access all of the

smartphone’s features (camera, etc.)

• Hard to charge for access or usage

Advantages & Disadvantages

What is an App ?

An app is a software application that must be written in the native language of a particular platform; predominant platforms are Apple (iPhone), Google (Android), and Microsoft

(Windows).

• Easy Of Use

• Usable Offline

• Speed

• Integration With smartphone Features

• Native code only works on one platform

• More expensive to develop maintain

• Requires user to download from platform

specific app store before accessing

• Requires user to update manually

• Must be developed separately for each

platform

• App stores charge large fees for publishing,

certifying, and updating

Advantages & Disadvantages

Which is better: an App or a mobile website?

• Depends on your end goalso Interactive game an app is probably going to be your best

optiono Offer mobile-friendly content to the widest possible

audience than it must be a mobile website

• But app without website makes no sense

• For Mobile Web presence Website is the first step

Digital marketers can no longer ignore mobile if they haven’t already made it a part of their

strategy

Mobile Usage Stats:

• Estimated Number of smartphones to be shipped in 2013 – 937 Million

• Estimated Number of tablets to be shipped in 2013 – 215 Million• Number of times a day people look at their smartphone – 150• Average time it takes to load a mobile web page – 7 seconds• Percentage of global web traffic that comes from mobile – 17.4 %

Some statistics to KNOW !!

Mobile App Stats:

• Percentage of mobile users that use an app only once after download – 22%

• Number of apps installed by the average smartphone user (Global) – 26

• Total projected Mobile app downloads in 2013 – 102 billion• Total projected mobile app revenue in 2013 - $26 billion

Some statistics to KNOW !!

If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice.

On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.

Conclusion

Created By

Vaibhav KubadiaTwitter Handle: @vaibhavkubadia

E-mail: vaibhav@digitalmarketing.ac.in

• http://www.hswsolutions.com/services/mobile-web-development/mobile-website-vs-apps/

• http://www.adotas.com/2013/06/mobile-websites-vs-mobile-apps-which-is-better-for-your-business/

• http://www.visionmobile.com/blog/2013/07/web-sites-vs-web-apps-what-the-experts-think/

• http://www.olson.com/when-to-create-a-mobile-website-vs-a-mobile-app/

• http://www.newmediacampaigns.com/blog/the-difference-between-apps-and-mobile-websites

• http://www.adaptistration.com/blog/2013/04/30/understanding-the-difference-between-apps-and-mobile-websites-2013/

• http://expandedramblings.com/index.php/mobile-marketing-stats-infographic/

Sources