MOONSHOTS for in-memory computing

"Moonshots" for SAP HANAA Real Time DATA Platform

Ugur CandanCOO

SAP Turkey

@ugurcandan

MANAGEMENT

EXECUTION#1 SPEED OF CHANGE

#2 HYPER COMPETITION

#3 HARD TO DIFFERENCIATE

WHAT ARE THE

MOST

IMPORTANT

INVENTONS OF

THE LAST 100

YEARS ?

WHAT ARE THE

MOST

IMPORTANT

INVENTONS OF

THE LAST 100

YEARS ?

COMBUSTION ENGINE

SEMICONDUCTORS

MODERN MEDICINE

THE INTERNET

ELECTRIC MOTOR

TELEPHONE

GPS

AUTOMOBILE

TELEVISION

GENE SEQUENCING

19001915

2014

MANAGEMENT STILL LOOKS AT

GENERAL LEDGER

P&L

CASH FLOW

BUDGETING

ORG CHART

DEVELOPED PART

OF THE WORLD

1890

AVARAGE

# EMPLOYEES

LESS THAN 4

1915

500,000 CARS / YEAR

US STEEL CORP 1B$

MARKET CAP

WHAT WE CALL

MANAGEMENT

1890 1915WHAT WE CALL

MANAGEMENT

PAY FOR PERFORMANCE

CAPITAL BUDGETING

TASK DESIGN

BRAND MANAGEMENT

DIVISIONALISATION

….

1

CO2 EMISSION

INTERNET CONNECTION

DATA SIZE

GENES SEQUENCED

CONNECTED DEVICES

….

#1 SPEED OF CHANGE

#2 HYPER COMPETITION

#3 HARD TO DIFFERENCIATE

#1 SPEED OF CHANGE

#2 HYPER COMPETITION

#3 HARD TO DIFFERENCIATE

REVENUE - COST

PROFIT IS

GROWTH SIMPLIFICATION

MANAGEMENT

EXECUTION#1 SPEED OF CHANGE

#2 HYPER COMPETITION

#3 HARD TO DIFFERENCIATE

Complexity – A CEO’s Challenge

Complexity costs the top

200 global companies

10.2%of annual profits.

80% global CEOs say executives say fighting complexity is a

personal priority.

– PwC, 9th Annual Global CEO Survey”“

An equivalent of

5.8 billion TL

For Fortune Turkey Top 200 Companies

#1 SPEED OF CHANGE

#2 HYPER COMPETITION

#3 HARD TO DIFFERENCIATE

REVENUE - COST

PROFIT IS

GROWTH SIMPLIFICATION

"Moonshots"

That’s one small step for man, one giant leap

for mankind

Neil Armstrong

1930 -2012

MOONSHOTS FOR TODAY

NEUROSCIENCE

SYNTHETIC BIOLOGY

‘OMICS’ REVOLUTION

NANO TECHNOLOGY

ARTIFICIAL INTELLIGENCE

NUCLEAR PHYSICS

….

1915 2015DETERMINISTIC

PROBABILISTIC

MICROPROCESSORS AND SOFTWARE

AN APPLYING TO EVERYTHING AROUND US

WORLD IS THE NEW GADGET

"POWER WALL + MEMORY WALL + ILP WALL = BRICK WALL"

STATIC vs DYNAMIC ENERGY

CPU vs MEMORY SPEED

A DEEPER INSTRUCTION PIPELINE

REALLY MEANS DIGGING A DEEPER

POWER HOLE

HARDWARE IS CHANGING AND SOFTWARE IS CHANGING

SUBTRACT

ASSEMBLE

ADD

COMPUTERS -> MACHINES

MACHINES -> MACHINES

YESTERDAYS SOFTWARE TOOLS

ARE FAILING ENGINEERS

COMPUTER IS NOT A

SCARCE RESOURCE

1000 X 1 = 1 x1000

NANO BIO

CODE -> MATERIALS AND STRUCTURES

PROGRAM -> MATERIALS

TEXT

14 DAYS

1,000 USD

GSP ALGORITHM

APRIORI ALGORITHM

FREESPAN

PREFIXSPAN

MAPRES

SPADE

CSPADE

GREEDY MOTIF SEARCH

HAMILTONIAN PATH PROBLEM

EULERIAN PATH PROBLEM

DEVIDE AND CONQUER

CASTLE WALL

THE WASTE POOL

DEPTH PING

BOSTON SHUFFLE

BOT VS BOT

LIFE AND DEATH

SEA OF BATS

BUCKAROO BANZAI

ROCK STAR

THE TICKLER

PACIFIC RIM

ALMOST HUMAN

THE KNIFE

…

FASTER

SMARTERCONNECTED

Big Table

Storm

Real Time

Data ChallangesBig Data

Challanges

Dremel /Drill

Stinger

Scuba

Twemcache

BIG BANGKING NETWORKED

INSURANCE

FUTURE RETAIL POLITES SMART UTILITY

INDUSTRY THEMES

CROSS-INDUSTRY

PENTRAGRAM

IOT

T-COMMERCE MAKERS

MOVEMENTDooH

SAP Cloud: A Solid

Foundation to Build Upon

Industry’s

most

complete

Cloud

portfolio

The leading

social

business

platform

Largest

business

Cloud

deployments

Annualized

run rate in

Cloud

business

Industry’s

largest base

of Cloud users

44M 25 15M 2M+ $1.7B

© 2011 SAP AG. All rights reserved. 31

INNOVATION PREVIOUSLY INFEASIBLEPREDICT AND ANALYZES GAME PLAYER BEHAVIOR IN REAL-TIME

Real-time insights, analysis,

and consumer engagement for

increased revenue and

decreased churn

ADOBE GETS PERSONAL WITH CUSTOMERS

In the past, it was necessary to wait 24

hours to ascertain a promotion’s

impact. Within-memory computing,

that data is available within minutes,

enabling Adobe to tweak the

promotion immediately to improve

results

ALLIANDER ENERGIZES ITS BUSINESS WITH REAL-TIME

ANALYTICS

Collecting and analyzing the enormous amounts of

data required 10 weeks of effort. As a result,

Alliander would only perform forecasting and grid

optimization once a year. With in-memory computing,

that process can be ccomplished in a mere three

days.

GLOBUS IS ALWAYS IN STYLE WITH IN-MEMORY

TECHNOLOGYDETECTION OF SLOW SELLING PRODUCTS

22 minutes to 17 seconds

800,000 products through

a network of some 3,500

suppliers

SIMPLICITY PREVIOUSLY UNACHIEVABLEEBAY EARLY SIGNAL DETECTION SYSTEM POWERED BY PREDICTIVE ANALYTICS

Automated signal detection

system to proactively

respond to real-time market

dynamics

Product: Agile Datamart

Business Challenges

Lack of real-time insights into POS data make it difficult to create effective, tailored sales

promotions and marketing campaigns

Need shorter response time for customer segmentation to plan sales campaigns

Technical Challenges

Inability to process big data (billions) POS records quickly because of high latency and

static reporting

Shop floor staff not able to access relevant information on-the-fly, with iPad

Benefits

Real-time insights into POS data improve customer satisfaction and merchandising

Dynamic personalized offerings while customer is at store or on web site

250 million POS

sales order line items

10-12 minute sales

campaign planning (not

possible before)

100,000x faster

sales analysis – from 3

days to 2-3 seconds

Yodobashi - POS Data Analizi

12,000 Staff with 3,200

pure scientist, 650,000

patients/year, 1,4 B€

revenue

500,000 data points

from each cancer patient.

Instant patient data

analysis during treatment

MITSUI KNOWLEDGE INDUSTRYHEALTHCARE INDUSTRY – CANCER CELL GENOMIC ANALYSIS

408,000x faster than

traditional disk-based

systems in technical PoC

216x faster DNA

analysis results - from

2,5 days to 20 minutes

REINVENT LUXURY SERVICE

40© 2014 SAP AG or an SAP affiliate company. All rights reserved.

BURBERRY

The benefits of the

SAP HANA platform

are significant with a

hugely simplified

footprint.

We’re putting the

whole business on

the SAP HANA

Enterprise cloud

”

“

© 2014 SAP AG. All rights reserved. 41

LISTENING TO CUSTOMERS

NEW PRODUCTS & SERVICES

ENGAGE YOUR FANS

44

EMPOWERING INDIVIDUAL PERFORMANCE

Empowering Employees

© 2014 SAP AG or an SAP affiliate company. All rights reserved.

Unilever

“if we knew then what we know now, we would have started deploying in-memory much earlier, because it’s so important for business... We think it’s even more disruptive than we initially thought — we’ve only just started”

Marc Béchet, VP Global IT ERP, Unilever

Sensors Enable New Processes and Applications

Weissbeerger Beverage Analytics