My Technology Choices in My Ag Law Practice

My Technology Choices For My Ag Law Practice

American Agriculture Law Association Agriculture Law Symposium

October 20, 2012By Cari B. Rincker, Esq.

Why Is Technology Critical For My Ag Law Practice?

• I set up shop in NYC.• I’m a true solo. • I travel. • I market online.• It’s my brand.

My Technology

• My Devices• My Software• Social Media

My Devices

• iMac computer at office– HP LaserJet P3015

• Macbook pro at home (travel)

• iPad 1• iPhone 4• Fujitsu ScanSnap

S1500M

My Software Choices• Microsoft Office for Mac

(2011)– Word, Powerpoint, Excel,

Outlook• Home & Business Version • Microsoft Exchange

(Email)

– Prefer over iMail, Keynote, Numbers & Pages

• Adobe Acrobat Pro

My Software Choices

• Things– Synchs via iCloud– Synchs via Bluetook to iPhone

and iPad– To do list for “Areas” (e.g.,

Clients, Speaking Engagements, Marketing, Personal) and “Projects” (e.g., client name, conference)

– Reminder dates– Recurring reminders

My Software Choices Within Windows Parallels

• PC Law– Front office billing – Back office accounting

• WordPerfect• MatMaster• Stamps.com• Internet Explorer• Windows 7• Considering downloading Outlook for Windows

My Software Choices

• Bento– Synchs via Bluetooth to

iPad and iPhone– Usernames/passwords– Bar licenses/federal court

admissions/ notary– Software license numbers– Travel rewards numbers– Membership numbers– Pithy Quotes

My iPad• iPad 1 (no camera)– Statutes in iBooks– Quickoffice– FastCase– SignMyPad– Square.com– GoToMeeting– DropBox/ DocsToGo– NetNewsWire/Reader– Evernote– News

Social Media

• Facebook– www.facebook.com/ri

nckerlaw– NetworkedBlogs

automatically pulls in posts

– Linked with JD Supra, LinkedIn & Twitter

Social Media• Blog– Wordpress– SEO– Branding– Linked with

Twitter, Facebook & LinkedIn

Social Media

• LinkedIn– Linked with JD Supra,

Slideshare, & Blog– Online resume– Professional

relationships

Social Media• Twitter– I use 2 accounts -

@CariRincker & @RinckerLaw

– 3rd Party Applications• HootSuite• Tweetdeck• Timed Tweets

– Hashtags• #aglaw #foodlaw #agchat

#foodchat #haytalk #ranchlife #agproud #AALA12

Social Media

• Skype

Website• Online

Brochure– Branding– Services

available– SEO

Additional Technology Resources (From Other Lawyers)

• Macs in the Law Office Google Group

• Solosez Listserve– http://www.americanbar.or

g/groups/gpsolo/resources/solosez.html

What’s Next For Me?

• Want to tackle video blogging – iMovie

• Email marketing– FileMarker– Email Campaign– Constant Contact

Final Thoughts

• Importance of Backing Up– Time Machine/ External Hard drive– Should you use the Cloud?

• Ability to Swipe Smartphone/Tablet if Lost/Stolen – FindMyiPhone

• Security Numbers/Passwords

Please Stay in Touch• Send Me Snail Mail: 535 Fifth Avenue, 4th Floor, New

York, NY 10017• Call Me: (212) 427-2049 (office)• Email Me: cari@rinckerlaw.com• Visit My Website: www.rinckerlaw.com • Read My Food & Ag Law Blog: www.rinckerlaw.com/blog• Tweet Me: @CariRincker @RinckerLaw• Facebook Me: www.facebook.com/rinckerlaw • Link to Me: http://www.linkedin.com/in/caririncker • Skype Me: Cari.Rincker