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Social media strategy + tactics + tools
Presented by Demetrio P. Maguigad
Welcome
What we will be covering:
Strategies and overview of the Social Web
Tactics: Things for the day-to-day
Tools: Which ones? How do we best use them?
Why Social Media?
While it has taken Television 13 years to reach a market audience of 50 million
It took Facebook only 2 years
If Facebook were a country, it would be the third largest in the world!
Why Social VIdeo?
Less then 60 secs = average time spent on a site with text only. 6 mins = average time spent on a site with video.
Less then 10% of visitors to your site read everything you have to say. 65% of visitors to a site with video watch to its completion.
Video ranks 3x higher in search engines then text.
MYTH
Social Media is FREE!
Although most online social media tools are Free of cost, to be successful you need to invest your time to be successful.
Strategy
First, What is Social Media + the Social Web?
Well, it’s kind of like…
Strategy
First, What is Social Media + the Social Web?
Well, it’s kind of like… The High School Dance… or any other Social Gathering
PreparationPresentationInteractionListening & MonitoringParticipatingSharing
Have a plan
“Think Strategically, Act Tactically…”
Define your goals
FOUR BASIC GOALS OF ONLINE COMMUNICATION:
To Inform: addressed to people who are already looking for you.
To Educate: addressed to people who may not be looking for you but would like to build their knowledge base.
To Persuade: addressed to people who do not have an opinion about you or who may disagree with you.
To Appeal to the Emotions: addressed to a wide audience
GoalsYou should be able to quantify or qualify real measurable results
Your goals should always support your organization’s mission
Acquire the appropriate tools to measure your success
MYTHIf you build it (website, blog, facebook page), they will come…
People will not visit you online unless you first have a strategy to invite them there.
Tactics
MANAGEMENT
Develop a Social Media Policy
Monitoring
Push + Pull
TOOLS
Do I need to be on every social network? How do you choose which one’s to use?
How do you fix a broken sink?
Choosing your tools
Identify the problem or issue first
Establish a plan and define your goals
Identify the tools to help you reach your goals
Profiles
Pages
Causes
Facbook Ads
Other networks and social platforms
MySpace
FourSquare
Others
Follow
Listen in
Converse
Hashtags
URL shorteners
Anatomy of a Tweet
RT @mattkoltermann: #11ntc wireless internet #fail video from @ntenorg...love! http://bit.ly/edhy7r
Using a social media dashboard
Social Management
Hootsuite
Tweetdeck
Seesmic
Broadcasting
Creating and Sharing Content
Youtube + Vimeo
Blogging: Wordpress + Typepad + Blogspot
Live Broadcasting: Cover it Live + uStream + Qik
SEO + Metrics
Search Engine Optimization
Analytics Tools
SEO
Organizing your blog and website
Adding Tags and Categories
Meta Data
Adding Links
Keep Content Fresh
BRINGING IT ALL TOGETHER
Think Strategically—Have a plan
Understand tactics to manage your time and make the most from your online communicating
Define what needs to be done first, then choose your tools
Identify how you’ve made an impact by using metrics
Q + A
Social media strategy + tactics + tools
THANK YOU!
Demetrio P. Maguigad
demetrio@newstips.org
Follow @dmaguigad + @npcommunicator
www.communitymediaworkshop.org
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