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ScaleFocus sharing insights for Smarter Analytics with Netezza at IBM Smarter Future Forum
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Copyright © 2012, Scale Focus AD, www.scalefocus.com
WelcomeLyubomira MihaylovaBusiness Development Manager
17 October 2012
2 www.scalefocus.com
About ScaleFocus
• Fastest growing software company in Bulgaria
• Professional services for:
› IT consultancy, software design, implementation and maintenance
› Professional staffing and outsourcing
• Outstanding technical and business team, 50+ FTE
• Customer Base:
› US, Canada, EU, Bulgaria
• Industry Focus on Telecom, Insurance, Financial Services
3 www.scalefocus.com
Key Customer Accounts
• Atos, BG
• Trader BG
• KPMG, BG
• DZI, BG
• Taxeo, FR
• Velcom, BS
• Concord, US
• Groundswell, CA
• IBM Global Procurement
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Technical Areas Of Expertise
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IBM Partnership
Focus on niche technologies:
•IM Netezza and Big Data
•IM Cognos BI
•IM SPSS Enterprise
•IM SPSS Statistics
•IM Data Management (DB2, Informix)
•IM InfoSphere (DataStage)
•WebSphere BPM
•WebSphere Core
•Rational
Since 2012,
authorized for software resell and local support on key IBM products
Copyright © 2012, Scale Focus AD, www.scalefocus.com
Smarter Analytics with Netezza Krum Daskalov BI & Data Warehouse Practice Lead IBM Netezza and InfoSphere DataStage Expert Oracle Administrator Certified Professional Teradata Certified Specialist Microsoft SQL Server Administrator
17 October 2012
7 www.scalefocus.com
Faster Time to Value - Netezza
Netezza:
•AFFORDABLE
•SIMPLE
•RELIABLE
•SUPER FAST
8 www.scalefocus.com
Evolution of Analytics: from Reporting to Action
ComputationalComplexity
Data Volume Latency
MISStandard Reports
EISDrill Down
DW & OLAPAd Hoc Queries
AnalyticsBI / Forecasting
Advanced AnalyticsPredictive Modeling/
Optimization
19701970 19801980 20002000 2010201019901990
Whathappened?
How many?How often?
How many?Where?
How much?Where?
What will happen?What is the best
choice?
9 www.scalefocus.com
Types of Data Warehouse
Pseudo Data Warehouse- Inefficient
- Unreliable
Old School Data Warehouse- Heterogeneous
- Expensive and time consuming
10 www.scalefocus.com
Evolution of Analytics: from Reporting to Action
ComputationalComplexity
Data Volume Latency
MISStandard Reports
EISDrill Down
DW & OLAPAd Hoc Queries
AnalyticsBI / Forecasting
Advanced AnalyticsPredictive Modeling/
Optimization
19701970 19801980 20002000 2010201019901990
Whathappened?
How many?How often?
How many?Where?
How much?Where?
What will happen?What is the best
choice?
11 www.scalefocus.com
Before Smarter Analytics…
- Manual data manipulation vs. focusing on strategic analysis
- IT-centric instead of Business-centric
- Time lag in delivery
- Way too long ROI
Before…
12 www.scalefocus.com
- Minimal technical skills required and fast utilization
- Empowers business owners to focus on reports
- Faster time to value
- Immediate results
After…
Smarter Analytics with IBM Netezza
13 www.scalefocus.com
Relational
Cognos
Netezza
SPSS Modeler Server
SQL Pushback
Dynamic QueryROLAP optimized for Netezza
Optimized SQL for Netezza
Invoke in-database Mining
OLAP on Relational
SQL Optimized For Netezza
FPGAMemory
CPU
FPGAMemory
CPU
FPGAMemory
CPU
Host
Smart Integration
14 www.scalefocus.com
IBM Netezza Compatibility
Analytics without constraints
Visualization & BI Analytics & Tools
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Development
Admin
Requirements met
=Benefit
Development
Admin
Requirements met
=Benefit
Resources Resources
- More development resources
- More productive development
- Many administration resources
- Development held back by technical implementation details
15
Benefits
Benefits
Traditional SolutionConstrained by Technology
IBM Netezza SolutionProvides More Benefits, Faster
Impact and ROI
16 www.scalefocus.com
Case Studies
ITALYTelecom Italia
FRANCEAlcatel-Lucent
GERMANYCount+Care
Reduced Churn
Greater Customer Satisfaction
100% boosted network performance
Increased profitability
Acquire near-real-time insights and visibility
Reduced analysis time by 97 percent
Predicting energy consumption model
17 www.scalefocus.com
Questions?
Krum Daskalov
phone: +359 2 424 64 84
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