New Entrepreneurs Foundation talk, Sept 2012

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1. From SoLoMo to Real-Time 2. Publishing: from Pages > Streams 3. Twitter: listening tool 4. Startup social media examples 5. Exercises

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“THE GAME HAS CHANGED.”

BUT WHAT DOES THAT MEAN?

30 MIN

STATE OF THE WEB //FUTURE OF PUBLISHING //HOW TO USE TWITTER //STARTUP SOCIAL MEDIA //FEVERBEE

STATE OF THE WEB //FUTURE OF PUBLISHING //HOW TO USE TWITTER //STARTUP SOCIAL MEDIA //FEVERBEE

2011: SOLOMO2012: REAL-TIME

SMART BUSINESSES CELEBRATE CUSTOMERS AS TRIBE MEMBERS.

www.web-strategist.com

http://www.netmagazine.com/features/15-top-web-design-and-development-trends-2012

2011: SOLOMO2012: REAL-TIME

STATE OF THE WEB //FUTURE OF PUBLISHING //HOW TO USE TWITTER //STARTUP SOCIAL MEDIA //FEVERBEE

RICHARD MACMANUSREADWRITEWEB

pinterest.com/escapeco

BRANCH

https://vimeo.com/47334795

MEDIUM

STATE OF THE WEB //FUTURE OF PUBLISHING //HOW TO USE TWITTER //STARTUP SOCIAL MEDIA //FEVERBEE

STATE OF THE WEB //FUTURE OF PUBLISHING //HOW TO USE TWITTER //STARTUP SOCIAL MEDIA //FEVERBEE

$4,500 VS.$3 MIL AD SPEND

STATE OF THE WEB //FUTURE OF PUBLISHING //HOW TO USE TWITTER //STARTUP SOCIAL MEDIA //FEVERBEE

CHALLENGE: CREATING A COMMUNITY, NOT A FORUM. CONNECTING THEM WITH EACH OTHER. FINDING COMMON GROUND.

Source: http://www.forentrepreneurs.com/lessons-learnt-viral-marketing/

http://www.telegraph.co.uk/news/worldnews/joseph-kony/9134431/Kony-2012-Stats-breakdown-of-the-viral-video.html

Socialfresh.comRadian6.com

ADELE@ESCAPETHECITY.ORG

EXERCISES

twitter

tumblr.com

tweetdeck

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