New routes for your contents: Dynamic Semantic Publishing for News & Media Publishing

Minimum Viable PresentationNews & Media Publishing

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New Routes to Your Contents

AGENDA

12

3

What is a model-based Information Architecture

How to design your contents for Search, Social and Mobile

What it takes to be more relevant and make the Web your CMS

What is redlink and how we can help you

Are you ready to make sense of your data?

“How much grace links and

organization convey to

common life subjects”

Quintus Horatius Flaccus Latin Poet (65 BC - 8 BC)

from the frontispiece of the 18th-century Encyclopédie

MODEL-BASED INFORMATION ARCHITECTURE

A represention of a subject that focus on “things” and the relationships among those things.

(Inspired by Eric Evans “Domain Driven Design” book)

Your very first step in creating a new editorial product (and content model).

The best approach to combine domain expert with users and their undestanding of the subject.

Your team’s common lexicon for labeling the “things” you and your readers care the most.

A technique to deep link contents with (open) datasets - inside or outside the organisation.

Your stepping stone to a consistent user experience.

PRACTICAL USE CASEHOW TO MAKE SENSE

BRINGING ONLINE ANHISTORICAL ARCHIVE Shall it be a site? A playlist on YouTube? An interactive timeline? A Smart TV App?

Design for Search, Social and Mobile.

ontology enrichment

pages URIs

design your domain model. populate it with liked data enrichments.

label your “things” with web identifiers and link it.apply responsive design and share it.

test

& it

erat

e

enrichment

ENRICHING YOUR CONTENTS WITH THE KNOWLEDGE FROM THE WEB 1/3

“Short film produced for Enel by Michelangelo Antonioni for the Pavillon at the Seville Expo - the documentary has been filmed in Sicily.”

enrichment

ENRICHING YOUR CONTENTS WITH THE KNOWLEDGE FROM THE WEB 2/3

URL: /video/noto-mandorl

i-vulcano-stromboli-carn

evale/

Type: Thing > CreativeWor

k > MediaObject > VideoObj

ect

Title: “Noto, Mandorli,

Vulcano, Stromboli, Carn

evale”

URL: http://dbpedia.org/page/Enel Type: Thing > Organization > CorporationName: “Enel S.p.A.”

URL: http://dbpedia.org/page/Michelangelo_Antonioni Type: Thing > PersonName: “Michelangelo Antonioni”

URL: http://live.dbpedia.org/page/Seville_Expo_'92 Type: Thing > EventLabel: “Seville Expo ‘92”

“Short film produced for Enel by Michelangelo Antonioni for the Pavillon at the Seville Expo - the documentary has been filmed in Sicily.” URL: http://dbpedia.org/page/Sicily Type: Thing > PlaceName: “Sicily”

enrichment

ENRICHING YOUR CONTENTS WITH THE KNOWLEDGE FROM THE WEB 2/3

URL: /video/noto-mandorl

i-vulcano-stromboli-carn

evale/

Type: Thing > CreativeWor

k > MediaObject > VideoObj

ect

Title: “Noto, Mandorli,

Vulcano, Stromboli, Carn

evale”

URL: http://dbpedia.org/page/Enel Type: Thing > Organization > CorporationName: “Enel S.p.A.”

URL: http://dbpedia.org/page/Michelangelo_Antonioni Type: Thing > PersonName: “Michelangelo Antonioni”

URL: http://live.dbpedia.org/page/Seville_Expo_'92 Type: Thing > EventLabel: “Seville Expo ‘92”

“Short film produced for Enel by Michelangelo Antonioni for the Pavillon at the Sevillie Expo - the documentary has been filmed in Sicily.” URL: http://dbpedia.org/page/Sicily Type: Thing > PlaceName: “Sicily”

Provides meanigful ways to re-use your content.

ENRICHING YOUR CONTENTS WITH THE KNOWLEDGE FROM THE WEB 3/3

Why is it so important? enrichment

Increases content findability and enhances the user experience.

Creates content that works accross channels. t wf i

Adds metadata that machines can read - increasing CTR. g

Helps tagging your content with your advertising inventory.

Plugs your knowledge in the Web of data.

pages

UNLOCKING NEW ROUTES TO YOUR (ATOMISED) CONTENT

URL: /video/noto-mandorli-vulcano-stromboli-carnevale/Title: “Noto, Mandorli, Vulcano, Stromboli, Carnevale”

related geo time

mobile

social

search

+ TRAFFIC

+ ENAGEGEMENT

+ TIME SPENT

+ STICKINESS

increaseCTR on Google Search

decrease

Sourced: eduard blacquière // orange valley

%7-CTR/Costs on Google AdWords

Google Rich Snippets

%8+2URL: /video/noto-mandorli-vulcano-stromboli-carnevale/Type: Thing > CreativeWork > MediaObject > VideoObjectTitle: “Noto, Mandorli, Vulcano, Stromboli, Carnevale”Author: “Michelangelo Antonioni”

structured data for content description

Google rich snippet for VideoObject

increase Click Through Rate (CTR)

user query

The Web becomes your CMS.

Combining your background knowledge with the LOD.Classifying your content and bridging information gaps. Linking to other sources of Data.Publishing your contents as Linked Data.

Relevancy on commercial Search Engine is low. The wealth of content offering is only partially accessible and perceived.

Internal Search is also frequently affected by a limited content structure and poor metadata (limited drill-down facilities).

Brand, Advertisers and Partners are looking for innovative content marketing experiences: editorial products and apps (CPM value is decreasing).

Multi-channel delivery (Social and Mobile) is key to ensure every bit reaches the audience in the right place and at the right time.

Main Issues

Engaging the readership requires a lot more than just adding galleries and videos.

How we help publishers

1 2 3Break down your contentinto discrete concepts,add real-world relationships, plug-in publicly available data and add a structure accessible by humans and robots.

Publish your own data and make your content truly “platform agnostic” enabling you and your partners to continuosly build new products over Social, Local and Mobile.

Scale revenues by creating meanigful navigation, smart content re-use, increased findability, social sharing, semantic seo and native advertising.

metadata apis & linked data discovery

a Platform-as-a-Service running Apache Stanbol, Apache Marmotta and Apache Solr combined with

premium datasets and designed to:

Enrich your contents

(structured and

unstructured).

Index them using custom vocabularies and Open

Data.

Drive revenues and traffic with

content discovery.

Publish them to the

Linked (Open) Data Cloud.

Seamless Technology

Platform Overview

‣Linked Data Publishing‣Metadata Storage‣SPARQL End-Point

‣Content Enhancement‣Data refactoring ‣Entity interlinking

‣Full Text Indexing‣Semantic Search‣Content Discovery

‣Configuration‣Workflows‣APIs

‣Data Management (SKOSjs)‣Search User Interface‣Admin Consolle

Linked Media Framework

Semantic Workflow

‣Public Datasets (Geonames, DBpedia, Freebase, ...)‣Premium Dataset‣Domain thesaurus‣Legacy systems (CRM, ERP, ...)

Provide Background Knowledge

Extract and Link Facts

Data Publishing

Publish Data

Make Sense of Data

‣RSS Feeds (News, Blogs, Social, ...)‣Office documents‣HTML/Web Pages (Website, Intranet,...)

‣Linked Data‣SPARQL Query‣Reasoning

‣Semantic Search‣Meaningful navigation / Discovery‣Data management‣Data analytics

‣Developer APIs‣APIs sandbox‣SDKs ‣Billing infrastructure

‣Plugins for your CMS/DMS(no integration required)‣Premium Datasets‣Marketplace for Content Analysis and Data refactoring

HOW OUR CLIENTS FIND US DIFFERENT.

‣Ready-to-use configuration packages‣Professional support 24x7 ‣Ready-to-use indexed data‣Plugins for leading CMS/DMS ‣Multi-language support

ACTIONABLE KNOWLEDGE

CLOUD DELIVERY

OPEN SOURCE ECOSYSTEM

HOW OUR CLIENTS FIND US DIFFERENT.

‣No need to change your existing CMS or to run your own infrastructure‣Pay-as-you-go subscriptions ‣Free access for testing and R&D projects‣Integrated with Wordpress, Drupal and Alfresco

‣No vendor lock-in‣Based on open standards‣Large and expanding developer community‣Future proof and always up-to-date with latest technology ‣Commitment to Apache Stanbol and Apache Marmotta

‣Plugin Architecture for Content Analysis and Data refactoring‣Provides enterprise-grade OSGi enviroment for existing NLP technologies ‣Revenue generation opportunities for developers

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CREDITSThis presentation is the result of many inspiring ideas, books, articles and more

here follow the list:

“How we make websites” article by Michael Smethurst, from BBC“Content Strategy for the Web” by Kristina Halvorson and Melissa Rach, ContentStrategy.com“Content Strategy for Mobile” by Karen McGrane, published by A book apart“Domain-Driven Design” by Eric Evans, available on Amazon“Model(l)ing Structured Content” by Mike Atherton, from Reduxd“Beyond the Polar Bear” by Mike Atherton, from Reduxd“Dynamic Semantic Publishing” article series by Kristen Milhollin, published on SemanticWeb.com“Dynamic Semantic Publishing using Crafter and Alfresco” by Aingaran Pillai, from Zaizi“Key Search Marketing Takeaways from SemTechBiz 2013” by Aaron Bradley, from SEO Skeptic“Enel.tv” the Video Archive Website developed for Enel S.p.A. by Insideout10“Measuring Google Rich Snippets” by Eduard Blacquière from Orange Valley