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A presentation given at the 2010 Minnesota Council of Nonprofits Technology and Communication Conference.
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www.treacyinfo.com
New Tools for Getting Found
Ann Treacy
atreacy@treacyinfo.com
www.byteoftheweek.com
www.treacyinfo.com
The Intro
• About me• About search engines
– Keywords– Links– Updates
• Assess your standing
www.treacyinfo.com
Search Engines Like:
1. Lots of repeated keywords on web page
2. Lots of good links to your web site
3. Regular updates
www.treacyinfo.com
Focus on Keywords
• Come up with 10 keyword phrases– Your name– Program names– Terms people use to
find someone like you– Location if appropriate
• Check popularity of terms
http://www.keywordspy.com/
www.treacyinfo.com
Use the Keywords
• TITLES!• Graphics don’t count• Use text on pages• Have good 10-20
word description of yourself to share
• Use the footer!
http://www.webconfs.com/search-engine-spider-simulator.php
www.treacyinfo.com
Look at the Links
• See who links to you www.linkpopularity.com
• See who links to the competition
• Make sure your partners link to you (And you link to donors!)
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Location, location, location
• Get listed in Google, Yahoo, Bing…
• Complete profiles• Get reviews is
applicable• Consider free
directories• See if you’re listed:
http://getlisted.org
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Not all links are good
Avoid…• Link farms• Link exchanges• Unrelated sites
Don’t waste time…• Link Exchanges
www.treacyinfo.com
Social Media Blitz
• Start to blog, tweet, FB, video and link to your site– Be sure to consider and track social media
• No time? Post comments on other blogs, videos, FB pages– Links from social media are gold!
• Exchange content for a link.
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Fresh Content
• Making even small changes will help• Making small changes that build your
content are even better• Real Time Search?!
– Same rules apply (keywords, links/followers, freshness)
– Getting hotter!
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Check your Rankinghttp://www.mikes-marketing-tools.com/ranking-reports
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Recap…
1. Lots of repeated keywords on web page– Research popular terms– Add terms
2. Lots of links to your web site– Link campaign
3. Regular updates– Make small changes
www.treacyinfo.com
Get the presentation here:http://byteoftheweek.com/
Thank you!
Ann Treacyatreacy@treacyinfo.com
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