Next design manzini

Lens Lecture - Milano 20.05. 2010

design in the age of networks and sustainability

Ezio Manzini, INDACO, Politecnico di Milano

NEXT

Savannah 6.2.2010

design in the age of networks and sustainability

Ezio Manzini, INDACO, Politecnico di Milano

NEXT

good news for designers

Savannah 6.2.2010

design in the age of networks and sustainability

Ezio Manzini, INDACO, Politecnico di Milano

NEXT

good news for (new) designers

危机 crisis

80% 机 chance 危 danger

exit strategies

exit strategy 1 to fix the old economy

exit strategy 1 to fix the old economy

exit strategy 2 to move to a new economy

exit strategy 1 to fix the old economy

exit strategy 2 to move to a new economy

next economy

a green, social,

networked economy next economy

green economy

highly eco-efficient services for a sustainable use of water, energy,

food, materials, waste and land

next economy

social economy

new generations of services to face to emerging demands

and to improve social cohesion

next economy

networked economy

unprecedented forms of organisation, new business models and services ideas,

de-intermediated interactions.

next economy

networked economy

unprecedented forms of organisation, new business models and services ideas,

de-intermediated interactions.

next economy

good news for (new) designers

The next economy is not an utopia.

It is here today, growing in the framework of the old economy.

What we have to do is to recognize it and to chose what we want to do.

next

signals of a possible sustainable future

next

individuals and communities are inventing new ways of living

signal n°1

food and agriculture

farmer markets

food coops

urban farms and gardens

urban farms gardens

community-supported agriculture

community-supported agriculture

food and agriculture

local, de-intermediated food networks

cities and public spaces

neighbourhoods festivals

?

neighbourhood care

neighbourhoods gardens

neighbourhood restaurants

cities and public spaces

local and open initiatives for public space renewal

welfare and social services

elderly self-helping communities

elderly self-helping communities

student residence at home

nurseries at home

cluster 2 o 3

welfare and social services

collaborative services for an active welfare

digital platforms become catalysers of social resources

signal n°2

aggregate for social action

smart mob

mutual help circles

time/competence exchange

products/places sharing

digital services/platforms

connecting communities,

bridging virtual and physical spaces

people inventing new ways of living

people inventing new ways of living

creative communities

people inventing new ways of living

creative communities

promising cases of social innovation

“Social innovation. New ideas that work in meeting social goals” The Young Foundation, Social Silicon Valleys. A Manifesto for Social Innovation, 2006

social innovation

social innovation “… another wave of social innovations is underway in the 2000s as the power of the Internet and the global media is harnessed to causes such as world poverty and environment”

(The Young Foundation, Social Silicon Valleys. A Manifesto for Social Innovation, 2006 )

social innovation

social innovation “the financial and economic crisis makes creativity and innovation in general, and social innovation in particular, even more important to foster sustainable growth…”

( Barroso, UE President, 2.1.2009 )

social innovation

social innovation is starting to be recognized as a major driver of sustainable changes. this topic is mainly treated adopting managerial and policy makers languages.

social innovation

social innovation is starting to be recognized as a major driver of sustainable changes. this topic is mainly treated adopting managerial and policy makers languages.

social innovation

a design approach is needed too

design for social innovation

social innovation “The idea is simple: to find the most effective programs out there and then (provide the capital needed to) replicate their success in communities around the country that are facing similar challenges”

(Michelle Obama – White House Office of Social Innovation and Civic Participation 05.05.2009)

what to design?

to design enabling systems

community-supported agriculture example

example

every week...

…we order organic food…

…and the local farm delivers it…

sometimes on the weekend…

…we visit the farm...

…to see the vegetables growing…

we give a hand to the farmers…

…we eat with them…

… and bring back our harvest.

sustainable qualities

food freshness

healthy week-ends

learning experiences

friendly relationships

enabling platform

digital interfaces

accessibility

logistic services

effectiveness

face to face interactions

trust

physical services

beauty

new designers?

design for social innovation

think in a systemic/strategic way: consider products, services and communication as a whole; conceive and develop systemic solutions.

pre-condition 1

urban bikes

example

moving

innovative bike use

bike sharing systems

moving

BikeMi Bike sharing in Milano

special bikes

special parking blocks

special paying system

design for social innovation

act as co-design facilitator: use design tools to feed the “strategic conversation” in the co-design process.

pre-condition 2

visualize viable solutions

create solution prototypes

support co-design processes

design for social innovation activities

framework projects

context improvement

local projects

co-design tools

design for social innovation

framework projects

context improvement

local projects

co-design tools tools specifically conceived

to trigger and support co-design processes

activity 1

EMUDE- Emerging user demands for sustainable lifestyles Design Research for 6th Framework program of the European Community

ref.

scenarios

co-design tools

6 ways of doing…

30 evolved solutions

5 persona

CCSL- Creative communities for sustainable lifestyle Design Research for the Taskforce on Sustainable Lifestyles UNEP- United Nations Environmental Program

photo story

ref.

co-design tools

co-design cards

co-design tools

CCSL- Creative communities for sustainable lifestyle Design Research for the Taskforce on Sustainable Lifestyles UNEP- United Nations Environmental Program

ref.

co-design tools

co-design tools

co-design tools

co-design tools

design for social innovation

framework projects

context improvement

local projects

co-design tools

initiatives based social inventions, capable to make them more effective, accessible and replicable

activity 2

shared rooms New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects Housing

shared rooms New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects Housing

cases of innovative residential sharing, worldwide

shared rooms New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects Housing

cases of innovative residential sharing, worldwide

co-housing.it cohousing in Milano

enabling solution development

Step 1: research of similar cases

Step 2: enabling solution definition

Step 3: co-design process

Step 4: project realization and management

............................................................................ Step 5: new product development

enabling solution development

Step 1: research of similar cases

Step 2: enabling solution definition

Step 3: co-design process

Step 4: project realization and management

............................................................................ Step 5: new product development

people and motivations

housing / sharing

shared services

housing / sharing

green management

housing / sharing

enabling solution development

Step 1: research of similar cases

Step 2: enabling solution definition

Step 3: co-design process

Step 4: project realization and management

............................................................................ Step 5: new product development

shared

visions

Activation

Planning

Realization

Solutions

definition

Co-design Meeting

steps in the co-housing building process

processes and difficulties are analyzed

1. digital platform

to support a large

community of

interest

conceiving the solution components

enabling solutions are defined

1. digital platform

to support a large

community of

interest

2. real estate team

to find suitable areas

and solve related

problems

conceiving the solution components

enabling solutions are defined

1. digital platform

to support a large

community of

interest

2. real estate team

to find suitable areas

and solve related

problems

3. community building

to help the group to

arrive to a shared idea

on what to do

conceiving the solution components

enabling solutions are defined

1. digital platform

to support a large

community of

interest

2. real estate team

to find suitable areas

and solve related

problems

3. community building

to help the group to

arrive to a shared idea

on what to do

4. co-design team

to support the group in

co-designing the shared

services

conceiving the solution components

enabling solutions are defined

a large “community of interest” is built

potential co-housers express their interest

enabling solution development

Step 1: research of similar cases

Step 2: enabling solution definition

Step 3: co-design process

Step 4: project realization and management

............................................................................ Step 5: new product development

concept co-development

co-housers community building

enabling solution development

Step 1: research of similar cases

Step 2: enabling solution definition

Step 3: co-design process

Step 4: project realization and management

............................................................................ Step 5: new product development

an agreement is signed …

… the building phase can start!

enabling solution development

Step 1: research of similar cases

Step 2: enabling solution definition

Step 3: co-design process

Step 4: project realization and management

............................................................................ Step 5: new product development

multi-user domestic appliances

design for social innovation

framework projects

context improvement

local projects

co-design tools

projects and programs that coordinate and direct a variety of self-standing local projects

activity 3

Parco Sud Milano

problem: rural areas near the cites are under the pressure of the urban sprawl

Parco Sud Milano

problem: rural areas near the cites are under the pressure of the urban sprawl

Parco Sud Milano

EXPO 2015 Milano “Food and sustainability”

planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes

Tra

diti

onal

|in

dust

rial

ised

agr

icul

ture

Parco Sud Milano

His

tori

cal w

ater

-cha

nnel

s

Parco Sud Milano

Tra

diti

onal

and

old

far

mho

uses

Parco Sud Milano

planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes

observation: social innovation in food systems is showing a variety of promising solutions.

observation: social innovation in food systems is showing a variety of promising solutions.

farmer markets

community-supported agriculture

purchasing groups

community vegetable gardens

planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes

strategy: the proximity between farms and the city can be turned in an advantage considering its potentiality in terms of “zero-miles” food and tourism

Parco Sud Milano

the pre-condition for developing this strategy is to develop a multifunctional farming

Parco Sud Milano / Cascina Forestina

design proposal: co-creation of a new vision (a new idea of agricultural park) and 7 initiatives to support multifunctional farming and local tourism.

Parco Sud Milano / Cascina Forestina

design proposal: co-creation of a new vision (a new idea of agricultural park) and 7 initiatives to support multifunctional farming and local tourism.

designer role: to facilitate the new vision co-creation and define the concepts of the 7 supporting projects.

planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes

Parco Sud Milano

urban agriculture horticulture rural centre visitor centre

farmer market purchasing group food boxes

7 self-standing projects to connect farmers and citizens

common brand

digital platform

Farmers’ Market

Parco Sud Milano

Green Purchasing

Parco Sud Milano

Food Subscription

Parco Sud Milano

Horticulture

Parco Sud Milano

Visitors’ Centre | Park Point

Parco Sud Milano

planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes

work in progress...!

a new vision of city/farm relationship

new food communities

design for social innovation

framework projects

context improvement

local projects

co-design tools

communication and network building to promote and sustain the diffuse social innovation and the related design activities

activity 4

conclusions…

to build a sustainable future means to use at best

the Planet resources

80%

to build a sustainable future means to use at best

the Planet resources

80% in a small, densely populated,

highly connected planet, social resources are

the most abundant ones

to build a sustainable future means to use at best

the Planet resources

80% in a small, densely populated,

highly connected planet, social resources are

the most abundant ones

design can help

DESIS. an international network on design for social innovation and sustainability.

desis-network.org

DESIS Network / international

DESIS-China

DESIS-Europe

DESIS-Brazil

DESIS-South Africa

DESIS-Local Networks DESIS-Local Projects

DESIS-USA

DESIS-Colombia

DESIS-Australia

DESIS-Local start-up

DESIS-India

DESIS-Middle East

Thanks!

sustainable-everyday.net desis-network.org