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Outline of the various online advertising solutions available pt promote various products and services online to the Bangladeshi market. Solutions like: PPC, Social Media Ads, Facebook Ads, Rich Content Ads, Video Marketing, etc.
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Web Advertising for Bangladeshi
Market
Outline on Online Advertising Media Plans and Strategies
Introduction
Slide 2
Benefits of Web Advertising
Profit
Advertising
Marketing
• Suited for Internet Businesses• Comparatively low CPC• Full Control on Budget• Full Control on Time• PPC, CPM, and CPA Ads• Specific Targeting• Quality Traffic• Qualified Visitors• Visibility of Traffic & ROI• Better Media Strategy• Broader Reach• Track CPA, Calls, CPS.
Introduction
Slide 3
Web Advertising Media
Profit
Advertising
Marketing
Facebook Ads• Bids can start from $0.01 per click.
Google Ads• Bid can start from $0.01 per click. • Need keywords research and setup• Keyword based ads• Content network ads
Display Banner Ads• Image or Flash Ads• On popular Bangladeshi sites
Rich Content Ads• Video ads• Shareable Image Ads• Interactive Flash Ads
Facebook Ads
Slide 4
Facts About Facebook Ads
• Starts from 0.01 per click• Relatively less competition• Attracting most time on
site • Best media for young• 5,48,180 Bangladeshis• Demographic targeting• Keyword-based targeting• Facebook Page
advertising• Advertising on birthdays• Unicode Ad Support
Facebook Ads
Slide 5
Snapshot and Samples of Facebook Ads
Facebook Ads
Google Ads
Slide 6
Facts About Google Ads
• Starts from 0.01 per click• Relatively less competition• All internet users use it• Largest Content Network• Best media for all ages• 1% Bangladeshi users• Demographic targeting• Keyword search target• Content Networks target• Placement advertising• Unicode ad support
Google Ads
Slide 7
Snapshot and Samples of Google Text Ads
Google Text Ads
Google Ads
Slide 8
Snapshot and Samples of Google Image Ads
Google Image Ads
Google Ads
Slide 9
Snapshot and Samples of Google Search Ads
Google Search Ads
Display Banner Ads
Slide 10
Facts About Display Banner Ads
• Time-based Ads
• No Click-based Pricing
• No Impression Pricing
• More Flexibility in Ads
• Promoting in Popular Sites
• Often Cheaper than PPC
• More Communication OH
• Specific Group Targeting
Display Banner Ads
Slide 11
Snapshot and Samples of Display Banner Ads
Display Banner Ads
Rich Media Ads
Slide 12
Facts About Rich Media Ads
• Audio-Visual Ads
• More Entertaining
• Viral and Wide-spread
• Liberal from Regulations
• Dependant on Users’ Will
• Lower Cost than TV Ads
• Best TV Ad Alternative
• Best media to test TV ads
Get Started
Slide 13
What you need to Get Going with Web Advertisement
Profit
Advertising
Marketing
Good Marketing Plan• Freebies or Free Trials• Rebate or Coupons• Call for Contact (Fill form)• Call for Engagement (Sign Up)• Other Call for Actions
Landing Page• Well Optimized Landing Page• Embed Message for Call for Action• Web Analytics Setup for Monitoring• Contact Form and Other Conversion Page
Display Banner Design• Image Ads in Various Banner Sizes• Flash Ads with Actions in Various Sizes
Rich Content Ads• Video Ads with Viral Capability• Compatibility with Web Media
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