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Designing for online communities:
thinking about social and technical design
-- workshop notes --
Nancy WhiteDEANZ – 2008
Wellington, New Zealand
community perspectivepolaritiesorientationshands on
my perspectives for the workshop
your perspectives for the workshop?
OUR PROCESS OPTIONS TODAYspeed networking
human spectrogramconversation cafe1-2-4-whole group
peer assist15% solution
network mapping
Let’s build some “mud maps” (from Shawn Callahan – Anecdote.com)
social purpose, people and processes
technical tools and infrastructure
purpose
• gain > pain• who’s purpose?• orientations
Café round 1 OR 1-2-4“purpose”
• What is the purpose of your group?
Purpose strengths(from our conversations – first workshop group)
• Pedagogically valid • Help the learners• Very specific for group – specificity, focus• A place for experienced to help newer folks• Build relationships, strengthening like or bridges between• Identification of roles• Real problem to work on (goal)• Build purpose – by and with community• Emergence• ownership
Purpose strengths (from our conversations – 2nd workshop group)
• Short• Passionate• Concrete• Pitched at the intended _______• Clear expectations• Inclusive of audience (can I see myself in this)• Language – straightforward, understandable• Invitation
Purpose challenges (from our conversations – first workshop group)
• To get engagement from unwilling/anti folks• Too big• Sustainability• What’s in it for the participant• Design for maintenance/update/reg use• Why bother if you can do it F2F• Fear/trust issues• Work on the problems
Purpose challenges (from our conversations – 2nd workshop group)
• Hard to make it realistic• Clarity • Absence of stakeholders in process of
purpose creation• Brevity• Practicality (whose?)
revise?
• After hearing other people’s ideas, do you want to alter yours at all?
• Share any changes at your table - briefly
Community activities
oriented to …
… meetings
… context… community cultivation
… access to expertise
… projects… open-ended conversation
… content publishing
… individual participation
… relationships
© 2006 Wenger, White, and Smith
activities oriented to …
… meetings
… context… community cultivation
… access to expertise
… projects
… open-ended conversation
… content publishing
… individual participation
… relationships
© 2007 Wenger, White, and Smith
Purpose:
Community activities
oriented to …
… meetings
… context… community cultivation
… access to expertise
… projects… open-ended conversation
… content publishing
… individual participation
… relationships
© 2007 Wenger, White, and Smith
No image skills
Existing relationships
Basis for evaluation - motivated
Diverse skills/motivation
New to web meetings
… meetings
… access to expertise
… context… community cultivation
… projects… open-ended conversation
… content publishing
… individual participation
… relationships
© 2006 Wenger, White, and Smith
Community activities
oriented to …
course
… meetings
… access to expertise
… context… community cultivation
… projects… open-ended conversation
… content publishing
… individual participation
… relationships
© 2006 Wenger, White, and Smith
Community activities
oriented to …
support community
Togetherness Separateness
Interacting Publishing
Individual Group
people
attitude
learning style
motivation
Experience - technology
learning
network maps
• sticky notes• big paper• pens• see Eva Schiffer’s NetMap process
http://netmap.wordpress.com
technical stewardship
access
tool selectionImplementation/
configurationpractices
addressing inherentcommunity tensions Tools
Groupasynchronous
IndividualInteracting
Publishing
synchronousGroup
asynchronous
discussion boards
teleconference
chat
instant messaging
member directory
wikiblog
telephony/VoIP
individualprofile page
e-mail lists
scratch pad
RSS
“new” indicators
subscription
podcast
contentrepository
presenceindicator
buddy list
security
Q&A systems
RSS aggregator
newsletter
calendar
videoconference
application sharing
whiteboard
site index
participation statistics
search
subgroups
personalization
communitypublic page
versioncontrol
documentmanagement
UseNet
contentrating
scheduling
polling
commenting
networking tools
tagging
bookmarking
sharedfiltering
geomapping
www.TechnologyForCommunities.com
Etienne WengerNancy WhiteJohn Smith
which tools?
• minimum, elegant configuration• where you do/don’t have choice
processes
driven by purposeshaped by technologyeffected by people
scaffolds/pathstechnical experimentationfacilitation
mapping process
• Draw your sliders…
Togetherness Separateness
Interacting Publishing
Individual Group
15% solution
Noticing and using the influence, discretion and power individuals have right now.
– Keith McCandless
don’t worry – there will be bumps in the road…TALK about them
Resources
Purpose checklisthttp://www.fullcirc.com/wp/resources/online-community-toolkit/online-community-purpose-checklist/
Nancy’s Bloghttp://www.fullcirc.com
Nancy’s Wikihttp://onlinefacilitation.wikispaces.com/
Nancyw at fullcirc dot com
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