View
414
Download
0
Category
Preview:
DESCRIPTION
During this event, I was host and moderator. This was my presentation used by introduction of the day.
Citation preview
WELCOME
NANCY VERBRUGGHE
WHO?
Freelance consultant & trainer Search Engine Optimization Content Marketing Social Media
@nanske
#searchuniversity
ONLINE SINCE 1987
INTERNET?
EMAILFTPGOPHERTELNET
BBS - FIDONET
2:292/8014
SEARCH?
THE 1ST WEBSITE
Although the first website was launched in 1991, it was on April 30, 1993 when CERN made the WWW technology available on a royalty-free basis.
1993 – PUBLIC BROWSER
1994 - NETSCAPE
THE GROWTH OF WWW SITES
Date Web Sites6/93 130
12/93 623
6/94 2.738
12/94 10.022
6/95 23.500
1/96 90.000
Source: http://mm.iit.uni-miskolc.hu/data/texts/BOOKS/Using_HTML/ch1.htm
1995 – YAHOO PORTAL
1995 - COMPUSERVE
my first internet email address:
100071,232@compuserve.com
IN THE MEANTIMEsearch engines 1990: Archie 1991: Veronica and Jughead 1992: Vlib 1993: Excite 1994: infoseek 1994: altavista 1994: Lycos ...
1998 – LAUNCH GOOGLE
"To organize the world's information and make it universally accessible and useful"
THE BEGINNING OF
REMEMBER THEM?
SEARCH TODAY
From portals to search engines....
But nowadays..
MOBILE & MORE NETWORKS
TODAY IT'S ABOUT... multi screen
accesibility readability optimized ads (sea)
contextual & qualitative content quality vs quantity content strategy
social connection shareable content optimize social findability
understand your analytics goals & conversion
Recommended