Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ

Coming up with a Billion Dollar Idea

Rajat Garg (CEO)

SocialAppsHQ – 1.5 million customers

• Enables companies to Engage and Grow their customer base• Only Social Media Marketing platform that encompasses all into

one

FundamentalsEssential ingredients of any good opportunity

Are you improving _______by 10x

Forest officials using drones to protect rhinos

Is there a tail wind?

What will make it hard for others to copy?

What are the Major Risks?

Major Technology Shifts

“The” Mobile

Amazon’s Drones

Google’s Glass

Tesla – First usable Electric Car

Jet Pack – Escape Traffic

The TrendsTechnology advancement causing major waves

Smartphone Users – 30% of 5.2 bn phones

Source: KPCB Internet Trends 2014

Tablets – Growing 52% YOY

Source: KPCB Internet Trends 2014

Video Consumption has moved from TV

Source: KPCB Internet Trends 2014

eCommerce in India (not include travel)

Education, Healthcare …

1) Education – 1) 550 Million people in India going through school/college2) $115 Bn by 2018 (Technopak)3) Additional 34 million seats in K12 required by 20184) Costs are high, students still not prepared for jobs that

exist!

2) Healthcare –1) Market set to grow to $160 Bn by 2017 (78Bn in 2012)2) Health care related IT spend set to explode

Which stage of trend are you at?

Too Early, high cost of educating customers. e.g. eCommerce 3-4 years back

Too Late, high competition, hard to differentiate.

Let’s Dissect

Mobile App Ecosystem

Ecosystem development stages (like in Web)

App Development•SDKs•IDEs•API kits •Multi OS deployment tools like PhoneGap, Parse and

Shephertz

Marketing•App Store Optimization•Referral Tracking•Ad Networks•App Engagement Tools•Analytics•Retargeting

Revenue•In App Payment Systems•Subscription Management•Ad Networks•In game virtual currency platforms

Optimization•A/B Testing Tools•Life Cycle Management

Too Busy High Activity Savvy PlayersInnovative CompaniesOnly

Evolution of Ecosystem in different stages

App Development

Marketing

Revenue

Optimization

Rajat Garg (CEO)rajat@socialappshq.com+91 995 808 3052