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With AdvocateHub, marketers invite their best customers to join an advocate community where they participate in “challenges” or marketing & sales campaigns around social media, demand gen, events and sales references. As they complete challenges, advocates gain points, badges and levels that can be used for a variety of perks and privileges. AdvocateHub cleverly uses recognition, competition and social capital to mobilize advocates while giving administrators easy tools for creating simple to sophisticated challenges.
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Advocate Marketing with Influitive AdvocateHub™
What’s Advocate Marketing?
Advocate Marke-ng is a discipline that puts your best customers at the center of your marke-ng and sales efforts – where they can sell on your behalf. Advocate
Marke-ng uses tools and best prac-ces that are proven to accelerate sales cycles and offer a
be+er buyer experience.
Why Advocate Marketing? “Customers trust each other, more than they trust brands and marketers.” – Edelman Trust Barometer “Buyers are oEen two-‐thirds of the way through their decision-‐making process before they even contact you.”
– Lori Wizdo, Forrester Research “Senior leaders consider informa-on from peers an important resource at every stage of buying.” – SiriusDecisions
Unfortun
ately, your
buyers don’t want
to talk
to sales reps. They
want
to talk to your cus
tomers.
So it seems kinda
crazy
to leave those
conversations to c
hance,
huh?
Here’s how you do
Advocate Marketing with
Find advocates & Invite them to AdvocateHub
beta tester
sales reference
NPS promoter
new customer
partner
blogger
avid tweeter
advisory board
media hound
Build ‘challenges’ to get advocates supporting your marketing & sales campaigns
Create lots of challenges! J
Use emails and alerts for high priority challenges
Fuel activity & competition with badges & leaderboards
AppExchange Review!
Great Feedback!
Public Speaker!
Quora Power User! Celebrity!
Challenge Completed!
Reference Expert!
Watch your customers outsell your own sales team
Recognize advocates with perks and privileges
Simplify & turbo charge your sales reference program
Build simple, automatic challenges
or sophisticated, multi-stage challenges
Segment advocates by level, activity or campaign
Track engagement, advocacy and adoption
Pretty cool, huh? J
Try it for Free at Influitive.com
Follow @influitive.com
Email sales@influitive.com
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