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Social Follower Report
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
Key Metrics: @TheSocialPitt | Jun - 26 - 2012
Total FollowersTotal Followers
542@TheSocialPitt had 542 Twitter followers and we've classified the ones we could intoConsumer, Business, and Private (i.e. locked) accounts. The rest, which we labelUnidentified, are an assortment of anonymous and spam accounts, which we do notfactor into our audience metrics.
Social Pull
Social Pull
Pull is a good measure of how influential @TheSocialPitt's audience is, compared tothe average Twitter account - 1x is average, 2x is twice as much as average, and soon. Influence, for the purposes of this calculation, is gauged by how well connected @TheSocialPitt' followers are across sixty social sites, compared to the averageconsumer. A higher Pull suggests you have important people in your audience, andare thus better able to spread your message far and wide.
16x
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
Social Audience Composition
AUDIENCEBREAKDOWN
Audience Crossover
Audience Crossover
Insights:
@TheSocialPitt and @TheSocialPitt-friendsshare 251 followers.
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
AverageNetwork Size
Insights:
» On average, each of @TheSocialPitt's followershas 9,173 connectionsacross all social mediaplatforms. Therefore, @TheSocialPitt canpotentially indirectly reach2,788,506 (304 x 9,173)people.
Network SizeBreakdown
Insights:
» 40% of @TheSocialPitt's consumer audience have1- 500 connections.
Audience Reach Insights
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
Social Media Use
Insights:
» @TheSocialPitt'sconsumer audience isactive on at least 725social profiles and/or blogs.
SocialMemberships
Insights:
» 39% of @TheSocialPitt'sfollowers have Facebookprofiles.» @TheSocialPitt's hasmore followers who useQuora than does the typicalTwitter user.
OnlineActivities
Insights:
» 33% of @TheSocialPitt's consumer audience havebeen identified as a *GeoLocation.
Audience Social Insights
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
GENDER
Insights:
» *Statistics based on 86%of @TheSocialPitt'sfollowers, whose sex wewere able to determine
AGE RANGE
Insights:
» 37% @TheSocialPitt'saudience is between 36 -45.» *Statistics based on 25% of @TheSocialPitt'sfollowers, whose age wewere able to determine byidentifying through socialprofile or public recordsdata
Audience Demographics Insights
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
Audience Demographics Insights
AGE BY GENDERFEMALE
Insights:
» Compared to theaverage @TheSocialPitt'sfemale followers tend to bemore in the 36 - 45 agerange.
AGE BY GENDERMALE
Insights:
» Compared to theaverage @TheSocialPitt'smale followers tend to bemore in the 46 - 55 agerange.
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
Audience Geographic Insights
TOP 10 CITIES
Insights:
» @TheSocialPitt has ahigher percentage offollowers from Chicago,Illinois, USA than the typicalTwitter user.
STATES
» @TheSocialPitt has ahigher percentage offollowers from Illinois, USAthan the typical Twitteruser.
Insights:
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
Audience Geographic Insights
COUNTRY
Insights:
» @TheSocialPitt has ahigher percentage offollowers from USA thanthe typical Twitter user.
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
INTERESTAFFINITY
Insights:
» Compared to theaverage audience, @TheSocialPitt'saudience's top threeinterests are Technology,Business, and Politics.
Audience Interests Insights
» @TheSocialPitt'sfollowers attendCollege/University school'smore than the averageTwitter audience.
EDUCATIONTYPE
Insights:
Audience Education Insights
David Pittman
@TheSocialPitt | Jan 27 2011
Happily cynical suburban dad. Runner, cancer
fighter. BMA Chicago volunteer. IBMer, voice of
IBM ChampionSpeak and @IBMbigdata, but this
is my content.
Tweets 1,166
Followers 542
Following 478
INCOME LEVEL
Insights:
Audience Career Insights
» @TheSocialPitt'sconsumer audience has ahigh level of incomecompared to the average.
INDUSTRY
Insights:
» Compared to theaverage audience @TheSocialPitt's top threeindustries are Software,Media, and Hardware.
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