Personalized content delivery with plone

Interaktiv GmbH | Creative Information Solutions

PERSONALIZED CONTENT DELIVERY WITH PLONE

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WHO WE ARE

Johanna Marcel Thomas

Full service agency since 1998, Cologne/Germany

Open source development, content management, online marketing

Websites, portals, intranets

Spezialisation in health care and non-profit organizations

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WHY CONTENT PERSONALIZATION?

© Interaktiv GmbH | Creative Information Solutions

Traditional one-size-fits-all approach: the same website content is delivered to all website users

vs.

Modern marketing approaches:at least segmented if not personalized content delivery

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User interaction Data / Profile Personalized content

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REAL LIFE EXAMPLEData source: day of the week and time

Send Mail

During working hours

Outside working hours

0800 123 4567

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PERSONALIZATION IN PLONE?BUILT-IN … SORT OF

Language

Login status

Group portlets

Time-based publication (publishing date and expiration date)

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OUR PROPOSAL

PLONE AS A PERSONALIZEDCONTENT DELIVERY

PLATFORM

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PLONE AS A PERSONALIZED CONTENT DELIVERY PLATFORM

  Data connector

Rules editor Personas administration

Tiles editor Content pools

Alter ego views

Collect dataaggregate and display data

Transform datato personas anduse cases

Create personalizedcontent

Check resultsLearn and enhanceAnalytics

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DATA CONNECTOR

PloneData Connector

APIs

Web analyticsGoogle, etracker

CRMSalesforce, SugarCRM,

Odoo.com

In session data:Browser, device, referrer, resolution, IP, search term

on site...

Plone user profile

when logged in

Social media profile

when logged in via Social Login

E-commerce solutionMagento, …

Mailing toolsMailchimp, …

Weather forecast / current weather

Date and time

Recommendation engine

Cookies

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PERSONAS

ALL NEW

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Characteristics

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TILES VS. PORTLETS

Fixed portlet

Flexible tiles

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• Performance

• Data storage

• Privacy

• User interface

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CHALLENGES

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YOUR QUESTIONS?

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Interested in this project?

Talk to us at the conference

Or Contact us…

https://github.com/interaktivgmbh

https://github.com/interaktivgmbh/Personalized-content-delivery-with-Plone

www.interaktiv.de plone@interaktiv.de  

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