Presentatie carlo vd weijer, tom tom

Automotive innovatie nieuwe stijl bij TomTom

Presentatie Prodas, 12 april 2011

Carlo van de Weijer, VP Business Development

TomTom

• Founded 1991• Growing...

– 2001: 2M, – 2002: 8M– 2003: 40M– 2004: 192M– 2005: 720M– 2006: 1364M– 2007: 1737M– 2008: 1674M– 2009: 1480M– 2010: 1521M

• Core activities: – Customer support– R&D– Marketing

Portfolio

08/04/233

Tele Atlas Multinet®

Tele Atlas ConnectPlus®

Tele Atlas Connect™

Connector Roads for MultiNet®

Navigable Coverage via Partner Product

WORK

Consumer Automotive

Licensing

• TomTom’s Automotive Business Unit, and general Development Center for embedded software and hardware development

• >300 FTE

• Located Luchthavenweg 48

• History:– 1984 – 1998 Philips Car Systems– 1998 – 2001 Mannesmann VDO– 2001 – SiemensVDO Automotive– 2007> TomTom BV

Profile TomTom Eindhoven

The car has become an electronic device...

Two categories:• Safety critical (eg Curve speed warning, IACC)

• Non safety critical (eg Headlights, shifting algorythm, cooling strategy)

Navigation helping the vehicle: “E-horizon”

Electronics in cars;evolution of BMW 7-series

1

~8

~64

~512

E38 E65 current generation 7 series

Source: BMW 10/2002

Signals on CAN-bus = nSender / receiver interaction = n^2Effort for integration and calibration = n^3

[-]

(E38 = 1)

Installed Base 45 Million

TomTom Historical Speed Database:Anonymous location and speed information from the TomTom community

• TomTom database contains over 2.000 billion observations (currently growing with 3,5 billion measurements per day)

• On top of that we receive real-time floating car data (FCD) from a fast growing fleet of connected customers (currently ±2M) and from “floating phone data” from our cooperation with Telco´s

TomTom Historical Speed Database:Anonymous location and speed information from the TomTom community

Using Community Feedback for Better Routing

4 min

6 min

5 min

Standard navigation system:

7 min

6 min

9 min

TomTom IQ Routes navigation system:

Using Community Feedback for Better Routing

Better Routing, time dependent

4 min

6 min

5 min

TomTom IQ Routes navigation system during night:

Detailed information on all important roads

Using real-time community feedback: HD Traffic

Regular evening peak traffic in Rotterdam-Utrecht area (Monday October 11th)

www.routes.tomtom.com

… and in Berlin

www.routes.tomtom.com

... and in Brussels

16:45

www.routes.tomtom.com

…and in London

www.routes.tomtom.com

Future outlook

• We will receive even more historical and real-time data: Floating Car Data will be available for Europe. FCD will be enriched with new sensor information

• Increased quality of navigation through predictive navigation and crowd planning

• Link to Vehicle-to-Vehicle and Vehicle-to-Infrastructure technology will further enhance traffic management value

• New developments: TomTom Incident Management System

Smart Mobility

Carlo van de Weijer, Director Strategic Area Smart Mobility

Dutch Automotive Industry

300 companies45k employees17B€ revenue

Focus area’s: • Vehicle efficiency• Cooperative

Mobility

Freedom, prosperity, fun…

The car as ultimate freedom machine

Negative sidesNegative aspects

Air pollution

Negative aspects

Car accidents

Negative aspects

Traffic jams

From more roads to more effectively use roads…

Trend

Smart Mobility: Cars solving their own problems

Research themes Smart Mobility

Cars in the future:

• No polution

• Being in a traffic jam is predictable and voluntary happening

• Sustainable energy source

• Near-zero accidents

• Technology will significantly raise efficiency in transport and logistics

• Cars will solve their own problems; They need a limited infra investment: maximize usage of current infrastructure

• Everybody will still be able to enjoy the freedom of driving

TU/e Smart Mobility

Thanks for your Attention

carlo.vandeweijer@tomtom.com