Presentation on search engine optimization
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- 1. Search engine
- 2. INTRODUCTION
- 3. WHAT IS SEO?Definition1:Improving the visibility of
website.Definition2:To bring the targeted audience to our website
on specific keywords.Definition 3:Improving ranking in search
engine results.
- 4. PAY PER CLICK PAY PER CLICK ORGANIC
- 5. TYPES OF SEO On-page optimization Off-page optimization
- 6. On-Page Optimization
- 7. KEYWORDS TITLE TAGMeta description tag (or first para oftext
if no meta des has been added)
- 8. Off-Page
- 9. How search engine works Search engine bots/spiders are
continuously crawling the web, making note of new pages and
content. Specialized search spiders later return to web pages to
gather this new information and it is eventually added to the
search engines index. When you conduct a search, the results are
displayed almost magically, but a lot is happening behind the
scenes. Results are pulled from the current Index
- 10. How do SEOs Improve Site Rankings? Making dynamic pages
spiderable. Linking to all pages on a site via text links (or image
links) which search engine spiders can follow. g dynamic pages
spiderable. Using specific keyword rich page titles, headers, sub
headers, internal linking, and page copy.
- 11. VIDEO
- 12. What is the most effective SEO Techniques your pages are
indexed. your pages are well structured (with headers and sub
headers etc.) you use descriptive page titles and other page text.
and that you build many keyword rich inbound links.
- 13. Importance of SEO SEO is a method to bring your site closer
to your prospects. SEO can make the content of your web pages more
relevant, more attractive, and more easily read by search engines
and their crawling and indexing software. It helps to increase the
page rank of the website.
- 14. SEO TOOLBAR Highly useful utilities. Lots of info at a
glance. Quick access to more SEO tools and resource It also helps
to show page rank ,alexa rank.
- 15. SEO Toolbar
- 16. Google Webmasters Tools Submit own website. Google
Webmaster Tools is a no-charge web service by Google for
webmasters. Allows webmasters to check indexing status and optimize
visibility of their websites. Discover your link and query
traffic.
- 17. ADWORDS Ad Words is Googles flagship advertising product.
Ad Words offers pay-per-click (PPC) advertising, and site-targeted
advertising for both text, banner, and rich-media ads. includes
local, national, and international distribution. Googles text
advertisements are short, consisting of one headline and two
additional text lines. Image ads can be one of several different
Interactive Advertising Bureau (IAB) standard sizes.
- 18. Ad words keywords tools The Ad Words Keyword Tool is an
external keyword suggestion tool offered through Google Ad Words.
Good way to establish a baseline list of keyword ideas for your
website. Matched to specific pages of your website with your ad and
search share.
- 19. Useful resources Google Keyword Sandbox Google provides a
free keyword research tool in support of their Ad words
pay-per-click program. Not necessarily the most information- rich
resource. Overture Search Term Suggestion Tool comes in handy for
brainstorming keywords, with functionality similar to Word trackers
comprehensive search. Word tracker The original kings of keyword
research, because they were the first to put together a
comprehensive database of actual searches. Subscription-based
service, with a free trial available. Dont be fooled by how limited
the free trial is, read the Wordtracker manual to see what a paid
subscription will get you.
- 20. Cont Keyword Discovery The new kings of keyword research,
with a giant database. KD offers seasonal data (so you can find out
what people searched for last year.
- 21. Social media tools Social media is the next major shift in
SEO thats happening right now. Web 2.0 is all about the social
nature of the Internet. Research and track keywords and
competitors.
- 22. THANK YOU