Presentation social media for advocacy and policy influencing

Social media for Advocacy and Policy

InfluencingBy Joitske Hulsebosch (www.twitter.com/joitske)

Picture by WertheimMore in the wiki :http://socialmediafordadvocacy.wikispaces.com/

Social media Trends

Social media Landscape

-Online interaction- Online conversations – Easy of use –

Rapid sharing of information

Generational differences

And blurring private en

professional communication

boundaries

Many different tools- main categories

Social networksRSS/RSS lezersBlogsWikisSocial bookmarkingMicro-bloggingVideo/photo sharingMappingWidgets

But our target groups are offline!

Don’t under-Estimate and Don’t over-Estimate…

Video http://www.youtube.com/watch?v=KHqnMxltYoE

Some Examples

Anti-mining campaign Palawan

Youtube, Vimeo

Blank noise campaign against Eve-teasing

Blog and Facebook, Flickr

Agriculture: stories by producers #Agchat op Twitter

Twitter

Facebook ‘unfriend’ Coal Greenpeace

Facebook Unfriend Mark Zuckerberg, negotiating with Facebook for cleaner energy

PINK chaddi campaign

Facebook

Tips and tricks for

Using social media in the policy influencing

cycle

Policy Influencing CycleIdentify the policy issue

Primary beneficiary consultation

Impact on primarybeneficiaries

Visibility: lobby,media, campaign

Key audiences and targets

Assessing outcome

Deliveryof Final message

Define policy issue

Concerted action plan

Resourcingaction plan

Fact finding

Birth of earlymessage

Stakeholders and interests

Mapping ofpolicy process

Targeted networking

Managing networkdynamics

12710.232

Define policy issues: what’s being said about your themes?

Tools: Google alert, socialmention.com, twitter search, twitter hashtag etc.

Early message: Participate, react, engage and share your

stories online

Weblogs, videos, podcasts allow you to share and invite

comments

Campaigns: build online communities and call for action

Sharing tips on earth friendly - practices

Find the right mix between offline and online actions

(and don’t forget the cellphone)

Evidences of succes: benchmark

Set clear goals and metricsMonitor traffic and referralsInterview and poll Tip 1 Use analytics like bit.ly to measure clicks or google analyticsTip 2 Use www.facebook.com/nonprofits for benchmarking and best practices