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FA102a, Research, Product Proposal and Multimedia Explorations
Photography through Glasses
“If you really want to remember a moment, try not to take a picture” http://ideas.ted.com/if-you-really-want-to-remember-a-moment-try-not-to-take-a-photo/
Photography through Glasses Alexandra Licata
Assignment One, Research
“every time we snap a quick pic of something, we could in fact be harming our memory of it.”
Photography through Glasses Alexandra Licata
Assignment One, Research
http://ideas.ted.com/if-you-really-want-to-remember-a-moment-try-not-to-take-a-photo/
While Looking at a photo can help us recall memories, it may can also replace them.
Photography through Glasses Alexandra Licata
Assignment One, Research
https://www.psychologytoday.com/blog/mental-mishaps/201312/photographs-and-memories
Viewing real objects and images of objects both activate similar neural networks, such as the Lateral Occipital Complex, but because real objects afford action, they have a unique effect on neural responses.
Photography through Glasses Alexandra Licata
Assignment One, Research
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4202719/
Photography Through Glasses
Photography through Glasses Alexandra Licata
Assignment One, Future Product or Service
•Automatically takes photos •Uploads directly to device •Aids in remembering visuals •Takes a photo of your outfit and remodels its frames to match
Alexandra LicataPhotography through GlassesPhotography through Glasses Alexandra Licata
Naming Process
Perspective Memory Camera
Spectora+ +
http://ideas.ted.com/if-you-really-want-to-remember-a-moment-try-not-to-take-a-photo/
Alexandra LicataPhotography through Glasses
Source for Brand Character Words
Photography through Glasses Alexandra Licata
“Audition (The Fools Who Dream)” performed by Emma Stone in La La Land
Lyrics
Alexandra LicataPhotography through Glasses
Spectora
PersonaS t o r i e s
C o l o r f u l F e e l i n g
ToneF l i c k e r S m i l i n g
L O O K
D r e a m F r a m e
A b r o a d
LanguageT r a c e
R e m e m b e r C a p t u r e
PurposeOriginal Words
Alexandra LicataPhotography through Glasses
Alexandra LicataPhotography through Glasses
Spectora
PersonaS t o r y t e l l e r
C o l o r f u l E v o c a t i v e
ToneF l i c k e r
S a t i s f y i n g P e r s p e c t i v e
Dreamy ‘Frame Your Perspective’ Adventurous
LanguageD o c u m e n t R e m e m b e r
C a p t u r e
Purpose
Alexandra Licata
Brand Character
Diagram
Photography through Glasses
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Know Your Audience
•According to Webseo Analytics, the number one rule is to know your target audience and what your competitors are doing in order to capitalize in your industry. An easy way to do this is by using Twitter’s search bar.
http://www.webseoanalytics.com/blog/12-tips-for-developing-a-successful-twitter-campaign/
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Utilize Imagery & Twitter’s Features
•Twitter provides the ability to use gifs and polls in tweets, as well as importing your own images and videos. These can be used to “show (and not just tell) your audience” about your campaign.
https://www.hostgator.com/blog/how-to-run-a-successful-twitter-campaign/
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Utilize Hashtags
•By using hashtags, people who are not following you are more likely to see your tweets. It is important to not overuse them, but by using a brand-specific hashtag, you can track what people are saying about the company.
https://www.hashtags.org/featured/hashtag-power-what-a-hashtag-can-do-for-a-brand/
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Podcast IntroListen
Alexandra LicataPhotography through Glasses Alexandra LicataPhotography through Glasses
Lettering Experimentation
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