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Web 2.0 Web 2.0 and Public Healthand Public Health
Gillian MaymanWhitney Townsend
Health Sciences Libraries, University of Michigan
Alison GrodzinskiPrevention Research Center of Michigan
What is web 2.0Top 4 technologies
– Blogs– Social networking– Media sharing– Wikis and collaborative writing
Grab bag Where to go from here
what is web 2.0
web 2.0 =social mediathe social webthe participatory websocial softwarecollaborative softwaresocial networkingonline communities
web 2.0 is…participatorysocialuser generatedmicrocontentsharableweb as platform
80% of internet users have looked online for health information
Pew Internet and American Life Project
75% of adults 18-24 use a social networking site
Pew Internet and American Life Project
77% of active Internet users read blogs
Pew Internet and American Life Project
39% of online teens share creative work online, such as artwork, photos, stories, or videos
Pew Internet and American Life Project
11% of online adults use Twitter or update their status online
Pew Internet and American Life Project
top 4 technologiesBlogsSocial networkingMedia sharingWikis and collaborative writing
blogs
a personal or organizational website in the form of an online journal, with new entries appearing in sequence as they are written,
especially as dealing with reflections or opinion, and typically incorporating links to other articles.
http://en.wiktionary.org/
Post #1Blah, blah, blah. Important information that is also compelling and interesting.
Post #2Blah, blah, blah. More important information that is also compelling and interesting.
Post #3Blah, blah, blah. More important information that is also compelling and interesting.
Post #4Blah, blah, blah. More important information that is also compelling and interesting.
Post #5Blah, blah, blah. More important information that is also compelling and interesting.
MY BLOG
Post #1Blah, blah, blah. Important information that is also compelling and interesting.
Post #2Blah, blah, blah. More important information that is also compelling and interesting.
Post #3Blah, blah, blah. More important information that is also compelling and interesting.
MY BLOG
Standard welcome paragraph with useless information that no one reads.
MY WEB SITE
LINKS
HoursDirectionsStaff DirectoryDepartments
MY BLOG
Post #1
Post #2
RSS
Post #1Blah, blah, blah. Important information that is also compelling and interesting.
Post #2Blah, blah, blah. More important information that is also compelling and interesting.
Post #3Blah, blah, blah. More important information that is also compelling and interesting.
MY BLOG
Standard welcome paragraph with useless information that no one reads.
MY WEB SITE
LINKS
HoursDirectionsStaff DirectoryDepartments
MY BLOG
Post #1
Post #2
Benefits
• Free, easy to use, and easier to write a couple paragraphs than an entire document
• Allows readers to talk back to you (and each other)
• RSS allows readers to subscribe to the blog and receive posts in their email, feed reader, or iGoogle page
• RSS also allows you to feed the blog posts to your web site, another organization’s web site, a Twitter account, or other online presence
Disadvantages
• There is a cost if you do not want your blog branded by the provider
• Maintaining the blog consistently is critical yet difficult to sustain
• Keeping the comments open leads to a freer exchange of ideas but moderation of comments is generally necessary to prevent spam and unpleasantries
social networking
any of several websites that provide a virtual community in which people with a shared interest may communicate.
http://en.wiktionary.org/
Benefits
• Allows you to be where your users are already spending their time online
• Information can be spread virally through your members/friends/fans
• Inclusive: discussion boards, video, photos, profiles, links, calendar…
Disadvantages
• Privacy concerns for both you and your members/friends/fans
• More difficult to get a conversation started than you might imagine
• Just because you build it, doesn’t mean they will come.
media sharing
social media is information content created by people using highly accessible and scalable publishing technologies that is sharable via
the internet and mobile communications networks.
http://wikipedia.com/
Benefits
• Easy to upload and share pictures, videos, and slides over the web
• Can control who has access to your media files
• Most sites make it easy to embed your media in any website, social networking profile, or blog
Disadvantages
• Privacy concerns if your media is completely public
• Users may need to create an account to view media if it isn't public
• Most sites allow only minimal editing (may need to purchase extra software for sophisticated editing)
wikis and collaborative editing
a collaborative website which can be directly edited by anyone with access to it.
http://en.wiktionary.org/
Benefits
• An easy way to create an editable website without extensive programming knowledge
• Can be made as "editable" or locked down as needed
• Much more flexible than a blog
Disadvantages
• Need Limited functionality in web-based platforms
• May need to download software
• More complex to build and maintain
Benefits
• No more e-mailing attachments back and forth
• Easy to publish documents to the web
• Upload from or download to MS Office applications when needed
Disadvantages
• Need to have internet access to edit documents (in most cases)
• Documents are hosted on a third-party site
• Limited functionality of web-based tools
grab bag
visualizing data on maps
visualizing data on maps
visualizing data on maps
visualizing data on maps
creating quick online polls and surveys
creating easy animations
aggregating multiple feeds from social networking sites
online virtual world
creating and sharing custom search engines
more Google products
where to go from hereCommon Craft
Web 2.0 Awards
Mashable.com
Lifehacker
Official Google Blog
Gillian Mayman, MLISPublic Health Librarian
Health Sciences Libraries, University of Michigangmayman@umich.edu
Whitney Townsend, MLISLiaison Librarian
Health Sciences Libraries, University of Michiganwhitneyt@umich.edu
Alison Grodzinski, MLISCommunications Coordinator
Prevention Research Center of Michiganalisonrg@umich.edu
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