Putting the love back into links

TOM ANTHONY

Putting the Love back into Links

TOM ANTHONY

Tom AnthonySEO Consultant @ Distilled

Twitter:!! @TomAnthonySEO

Google+:! gplus.to/TomAnthony

Email:! ! tom.anthony@distilled.net

Blog:!! ! tomanthony.co.uk

TOM ANTHONY

TOM ANTHONY

1997: Google ‘discovers’ links.

TOM ANTHONY

Does Google still trust links?

TOM ANTHONY

LINKS

LINKS

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http://www.seomoz.org/article/search-ranking-factors

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What are Google waiting for?

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Link Profile Tool: dis.tl/link-profiler

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Link Profile Tool: dis.tl/link-profiler

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Link Profile Tool: dis.tl/link-profiler

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TOM ANTHONY

When is the Link Panda update coming?

(Koala?)

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http://edgyseo.com/seo/seo-tips-2012/

What SEO Techniques Should We Stop Using In 2012?

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http://insidesearch.blogspot.co.uk/2012/02/search-quality-highlights-40-changes.html

“We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years.”

- Google Search Blog

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“We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks... ...too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

- Matt Cutts

TOM ANTHONY

TOM ANTHONY

~100,000,000 links

20,000 - 30,000 domains

De-indexed:

=

TOM ANTHONY

Courtesy of SERPmetrics - http://api.serpmetrics.com/flux/

Panda 3.4Link Network De-Indexation

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TOM ANTHONY

dis.tl/link-cleanup

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Putting the love

back into links...

TOM ANTHONY

TOM ANTHONY

Google Webmaster Tool can give insight into future ranking factors.

Posts I’ve written across the web

TOM ANTHONY

TOM ANTHONY

TOM ANTHONY

Social Shares affect sites/pages rather than links.

TOM ANTHONY

TOM ANTHONY

AuthorRank will originate from the Social Graph but links will also help.

TOM ANTHONY

Author’s will enhance the power of their links according to their AuthorRank

AuthorRank

=AuthoredPageRankPageRank

X

TOM ANTHONY

Trusted authors will augment links more than lesser known authors.

2.5

= 197.6

X

1.4

= 9.16.5

X

www.seomoz.org

www.distilled.net

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Google+ isn’t a black box to Google, as Twitter was.

TOM ANTHONY

TOM ANTHONY

•Become a trusted author.

•Targeting trusted authors for links.

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whereto

who

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TOM ANTHONY

TOM ANTHONY

TOM ANTHONY

Author

Social Following

Hot or Not?

Where else they write

TOM ANTHONY

Author

Social Profiles

Where else they write

Social Following

Hot or Not?

Social Following

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Introducing...

Author Crawler

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TOM ANTHONY

TOM ANTHONY

TOM ANTHONY

Download the tool:dis.tl/author-crawler

Follow me:

@TomAnthonySEOgplus.to/TomAnthony