Quick for Windows 8

Linguistic background

Founder of Pureplexity – digital agency

Responsible for User Experience Design

External consultancy for Windows 8

Projects for Thomas Cook, Quick, Mercedes

Benz, … .

Windows 8 app based on the website with:

All products

A game

A competition

Restaurant Locator

An ordering system (to populate the fast lanes in the

restaurants)

A first design was already made.

A lot going on

No immediate

access to the

content

Target groups

mashed together

A lot going on

No immediate

access to the

content

Target groups

mashed together

Too much

clicking to

discover all the

burgers

Not integrated in

the Quick menu

WEB vs APP

Website

• Information

• Crowded

• Company-owned

Windows 8 app

• Interaction

• Focused

• Belongs to the user

• Needs to solve a problem / be useful

• Mobile use

A good consistent Experience

Define the goal of the app

Strategise the content

Analyse the website

Identify the brand

Connection to Social Media

CONTENT FIRST DO MORE WITH

LESS AUTHENTICALLY

DIGITAL WIN AS ONE LEVERAGE THE

BRAND

PRIDE IN CRAFTSMANSHIP

Products

Burgers, Clubs, salads, desserts, finger foods, fries, … .

Locator

All restaurants in France / Belgium

Facebook integration

Share contract or in-app?

Why sketching?

Focus on architecture

Focus on content strategy

Focus on functionality

Irrelevant

Relevant for

leveraging to

Win8

We need to

make it even

better!

Relevant for

leveraging to

Win8

Create

continuous

browsing

Create Quick

world experience

Relevant for

leveraging to

Win8

Part of the Quick

World

Many functions

on screen

CONTENT FIRST DO MORE WITH

LESS AUTHENTICALLY

DIGITAL WIN AS ONE LEVERAGE THE

BRAND

PRIDE IN CRAFTSMANSHIP

Products

Burgers, Clubs, salads, desserts, finger foods, fries, … .

Locator

All restaurants in France / Belgium

Facebook integration

Share contract or in-app?

Leslie Cottenjé

Baron Ruzettelaan 5 1.2

8310 Brugge

leslie@pureplexity.com

0472/833477

@Girlgeek_be