Quick Technical SEO Audit Checklist - Peter Handley Brighton SEO April 2014

IS ME PETE?

Client Strategy Director @theMediaFlow

Responsible for technical strategy and delivery

@ismepete #brightonseo

QuickChecklist

1. Crawl

Check site can be crawled & is indexed

Use a crawling tool

SEO Spider is by far my personal favourite

Other crawlers I’ve used include:

Robots.txt

Robots Meta

X-Robots-Tag

Robots

Checksite:

Search

2. Integrity

Source: http://www.flickr.com/photos/kruemi/4227492449/

Source: http://www.flickr.com/photos/margin/115393654/

Eliminate Internal Redirects & Broken Links

301s/302s/404s/403s/500s

…whatever, update to correct destinations!

Check

WWW versus non-WWW

Canonical tagging

Source: http://www.flickr.com/photos/anxiousnut/5389243033/

Source: http://www.flickr.com/photos/goofygouda/5196610171/

Use UA Switcher as Googlebot

Look for signs of hack (inserted spam links etc)

G’bot gets a better G interface?

Check Crawl Errors &Stats

Look for Spikes

Use spider to check for

analytics code

Source:

http://www.flickr.com/photos/7337467@N04/2863771853/

3. De-Dupe

Find dupe domains &

scraped content

/

Check site for duplicate Title, Description & h1 use

Source: http://www.flickr.com/photos/stewart/461099066/

4. Optimise

Source:

http://www.flickr.com/photos/9266894@N02/2641114425/

Source: http://www.flickr.com/photos/stuttermonkey/41579924/

Review Internal Linking and Information Architecture

Home CategoryAnchor Text

Source: http://www.flickr.com/photos/zigazou76/5809274263/

Source:

http://www.flickr.com/photos/46502565@N05/4735798052/

Describe image:<img alt="Scary shark is coming to eat me!" src="">

5. Refine

Source: http://www.flickr.com/photos/herselfsphotos/485890032/

Source: http://www.flickr.com/photos/ben_grey/4582294721/

Source: http://www.flickr.com/photos/borkurdotnet/691053039/

Go Back!

…and do it all again

…until everything is perfect!

6. Repeat

Source:

http://www.flickr.com/photos/20462444@N00/288232991/

THANKSFOR LISTENING

Download the checklistwww.themediaflow.com/2014/04/technical-checklist

Let me

know if

you have

questions!

@ismepete +44(0)1256 384890peter.handley@themediaflow.com www.themediaflow.com