Rackforce the cloud

The Cloud and the Software Developer

Why you need to partner with a Cloud Service

Provider (CSP) and how to choose the right one(s).

© 2011 RackForce Networks Inc. Hyb r i d C l o u d an d Host i n g

The Cloud and the Software Developer

Why you need to partner with a Cloud Service Provider (CSP) and how to choose the right one(s).

An Animated Whiteboard Session With: Brian Fry CMO bfry@rackforce.com 250-448-2226

© 2011 RackForce Networks Inc.

Full Disclosure

RackForce wants to convince you to partner & provide you with cloud services by demonstrating its value to you through this educational session.

© 2011 RackForce Networks Inc.

What We Will Be Talking About

5. Q & A

© 2011 RackForce Networks Inc.

What Does a Cloud Service Provider Do For Me?

© 2011 RackForce Networks Inc.

© 2011 RackForce Networks Inc.

“Cloud computing is the delivery

of computing as a service rather than

a product, whereby shared resources,

software, and information are provided to

computers and other devices as a utility

(like the electricity grid) over

a network (typically the Internet).”

Source: Wikipedia

Key Concept – Understand Cloud Computing

© 2011 RackForce Networks Inc.

Infrastructure

Compute Block Storage

Network

Applications

Monitoring Content

Collaboration Communication Finance

Desktop

Tablets Mobile Phones

Laptop

Servers

Platform

Object Storage

Runtime Queue Database Identity

Cloud Computing

© 2011 RackForce Networks Inc.

Small Scale to Economies of Scale

© 2011 RackForce Networks Inc.

Key Concept - Hardware Virtualization

“Hardware virtualization or platform virtualization refers to the creation of a

virtual machine that acts like a real computer with an operating system. Software executed on these virtual

machines is separated from the underlying hardware resources.”

Source: Wikipedia

© 2011 RackForce Networks Inc.

Key Concept – Datacenter Virtualization

“Datacenter virtualization is virtualization of all the resources that deliver cloud computing. This

includes (or will soon include) power, cooling, network, compute, storage and applications.

Virtualized datacenters designed with leading standards can seamlessly share (federation) virtual resources between strategically located cloud ready datacenters (physical) and this a

key part of a complete cloud service.” Source: RackForce

© 2011 RackForce Networks Inc.

RackForce vCloud (VMware vCloud Director)

RackForce Dynamic Datacenter Infrastructure

Customer 1 Customer 2

Organization

VDCs Catalogs Organization

VDCs Catalogs

RackForce Virtualization Layer (VMware vSphere)

RackForce Virtual Machine Layer ( VMware vCenter Server)

Resource Pools Datastores Port Groups

(Go

ld)

(Bro

nze

)

RackForce Virtual Datacenters

(Silv

er)

Users & Policies Users & Policies

© 2011 RackForce Networks Inc.

Key Concept – Cloud Federation

Vancouver

Kelowna

Winnipeg

Toronto

Chicago

Seattle

© 2011 RackForce Networks Inc.

Cloud Customer Expectations

Tim Dufour – RackForce CEO

“The majority of our customers, yours and ours, will move to the cloud. They expect the providers of the cloud ecosystem to understand their roles, work as a team and deliver excellent service. They also expect reliability, agility and security many times better then their old IT model and they expect all this for a very fair price. Let’s partner and make sure we are the winning team.”

© 2011 RackForce Networks Inc.

Key Concept - The Cloud Eco System

Cloud Service

Provider(s)

Software Provider(s)

Solution Provider(s)

Our Customer’s

Cloud Solution

© 2011 RackForce Networks Inc.

Key Concept – Cloud over Internet vs Cloud over Private Network

Internet Private

Connection Type Asymmetric Symmetric

Connection Speed Up to 20 Mbps Down Up to 10Gbps Up & Down

Security Layer 3 - OK Layer 2 - Excellent

QoS Best Effort Service Level Agreement

© 2011 RackForce Networks Inc.

Customer Case Example with Frank Conway

Payroll Service Bureau in the

Cloud

A User Experience

Blue Canvas

• SaaS Payroll Service Bureau

• Joint venture between Protegra and IBEX Payroll

• Everest Platform

- Employee management, scheduling and payroll

- Time and Attendance under development

• Platform operations and ongoing maintenance

Why Outsource?

• Lack of expertise

• Time

• Infrastructure cost is prohibitive

- Data center build costs

- Ongoing costs

• Disaster Planning

- Physical location

- Redundancy

Our evaluation criteria

• Location, location, location

- Canada

• SLA

• Ease of scalability

- We were starting small and needed something cost-effective but

that could grow to meet high demand

- Developed to scale both up and out and the infrastructure needs

to allow this

• Long-term Value

• Ease of dealing with the provider

• Maintenance options

• Secure

Options

• Shared Servers

- It’s payroll and we don’t like the risk

- SLA is hard to manage

• Dedicated Servers hosted in a Data Center

- Don’t want to manage the contracts and the maintenance of the

physical devices

- SLA is hard to manage

• Virtual Cloud based

- Virtual servers

- No concept of the hardware you’re running on

- Possibly shared at the iron level but still secure

- Operating System licenses included

- Somebody else worries about the SLA

RackForce met all the requirements

- Kelowna, Toronto

- Started with an option called DDS, moved to DDS-E as our

needs grew • DDS-E SLA is better – four 9s

• Convinced our DBA to go virtual on the database server with DDS-E

• Dedicated resources on our database server

- Easy to deal with • Great technical support

• Managing the environments is simple

• Support site, ticket management

• Maintenance is easy

- Secure

• Physically

- Reliable

• People

• Infrastructure

Benefits to Blue Canvas

• We can offer an SLA to our customers that matches the

SLA of our provider

• Cost is very low relative to everything else

- RackForce fees are less than 2% of our overall operations costs

• We get on-demand scalability

• Knowledgeable staff

• Future growth and capabilities

- Possible use of the data center in Toronto as a DR failover site

- Possible use of the data center in Toronto for additional capacity

• Sleep

© 2011 RackForce Networks Inc.

How Do I Choose the Right Cloud Service Provider?

© 2011 RackForce Networks Inc.

Key Concept Understand Cloud Service Provider Motivation

CSP Type Cloud Service Providers

Motivation Strengths for Software Provider

Weaknesses for Software Provider

Major Software Vendor

Microsoft IBM

Ensure software line continues to be the leading choice

Cash in Bank, Advanced DCs & Technology

Limited solution based on maximizing their software sales.

Major Hardware Vendor

IBM Dell

Replace lost hardware revenue Cash in Bank, Advanced DCs & Technology

Limited solution based on maximizing revenue from their technology.

Telco Bell, Verizon, AT&T

Replace lost voice and network revenue

Cash in Bank & Excellent network.

Limited solution based on maximizing revenue from their network.

Side Line Amazon Google

Leverage massive cloud infrastructure to make even more money

Cash in Bank & Thought Leaders

Poor partnership model and limited solution mostly based on their technology.

Best of Breed RackForce Terremark RackSpace Soft Layer Op Source

Become the dominant cloud service provider by creating the most efficient, reliable and cost effective cloud services and supporting eco-system.

Unlimited technology and service choices. The most flexible and reliable.

Growth is typically financed

© 2011 RackForce Networks Inc.

Key Concept – Geographic Location Matters .Risk – Certain Locations .Green – Green Power .Data Privacy – What Regulations Affect You or Your Cusotmer

© 2011 RackForce Networks Inc.

Key Concept – Cloud Service Provider Must Understand Role

Cross-Platform Portal

Mobility, Online and Offline

Enterprise App Store

End User Workspace

SaaS Applications

Virtual Desktops

Data Storage

Server Management

Network Management

Directory Federation AD

License Tracking

Access Management

Systems Management

Cloud Service Provider

© 2011 RackForce Networks Inc.

Q: How Do I Sell the Benefits of a Cloud Service Provider to

My Organization?

© 2011 RackForce Networks Inc.

A: Ask good questions that lead to a logical conclusion.

© 2011 RackForce Networks Inc.

Questions to Convince Your Executive Team to Move to the Cloud

. Do we believe the Cloud is going to become the new normal for IT? . Are we interested in subscription based recurring revenue licensing? . Are we in the cloud infrastructure business? Do we have the money to keep up? . Can we keep up to our competitors who are working with cloud service providers? . What efficiencies will be gained if the IT team does not have physical IT infrastructure to worry about? . What are the new possibilities for our company in the cloud?

© 2011 RackForce Networks Inc.

Questions to Convince Your IT Team to Move to the Cloud .Do we have the expertise to build and

manage cloud infrastructure? .Do we have the budget to build and maintain cloud infrastructure? .Can we build our own cloud ecosystem? .Imagine if we had access to our own virtual data centers in the cloud. How could we use them to deliver better software?

© 2011 RackForce Networks Inc.

Key Concept – Hybrid Cloud

“A hybrid cloud is a cloud computing environment in which

an organization provides and manages some resources

in-house and has others provided externally.. Ideally,

the hybrid approach allows a business to take

advantage of the scalability and cost-effectiveness

that a public cloud computing environment offers without

exposing mission-critical applications and data to third-

party vulnerabilities. This type of hybrid cloud is also

referred to as hybrid IT..”

Source: SearchCloudComputing.com

© 2011 RackForce Networks Inc.

Key Concept - Hybrid Cloud

© 2011 RackForce Networks Inc.

Key Concept – Cloud Capabilities

.Pretty Well Everything Can Be Delivered in the Cloud .Security Can Be Far Superior .Costs Can Be Much Lower .Agility Can Be Much Higher

© 2011 RackForce Networks Inc.

Moving Your Software to the Cloud

.Research Cloud Service Providers .Choose Your Cloud Service Provider(s) .Set Up an Account .Set Up Your Sand Box .Test and Optimize for the Cloud .Build Configuration Templates .Figure out Your Cloud Licensing Model .Load Into CSP Catalog .Educate Your Sales Channel

© 2011 RackForce Networks Inc.

Summary

© 2011 RackForce Networks Inc.

Summary

. You Understand What a Cloud Service Provider Does . You Understand How the Cloud Ecosystem Works and the

Provider Roles . You Understand the Value of Working with a Cloud Service

Provider . You Know How to Convince Your Team to Move to the Cloud . You Know How to Move to the Cloud

© 2011 RackForce Networks Inc.

Q & A

Hyb r i d C l o u d an d Host i n g

The Cloud and the Software Developer

Why you need to partner with a Cloud Service Provider (CSP) and how to choose the right one(s).

An Animated Whiteboard Session With: Brian Fry CMO bfry@rackforce.com 250-448-2226