Radar Summit Presentation

#SAP #FutureofBiz

What’s New InBusiness Innovation?

timo.elliott@sap.com @timoelliott timoelliott.com

Timo Elliott, November 2013

Our customersproduce more than65% of the coffee andtea we drink each day

Our customersproduce more than70% of the world’schocolate.

Our customersproduce 64% of theworld’s ice cream.

Our customersproduce more than72% of the world’sbeer.

timo.elliott@sap.com @timoelliott timoelliott.com

Innovation Starts With New Technology Possibilities

Social

Mobile

Analytics

It’s Time for a Business Renaissance

Of business leaders believe that customerexperience is the next corporatebattleground

higher operating margin than the ones withpoor employee engagements

Increase in operating margin in retailleveraging Big Data as the new resource

in productivity gain when using socialcollaboration tools in workplaces

71%CustomerEngagement

EmployeeEmpowerment

ResourceOptimization

Business Networks

Four Sources of Business Innovation

But It’s Not About Technology

“The stone age wasmarked by man's cleveruse of crude tools; theinformation age, todate, has been markedby man's crude use ofclever tools.”

People Are The Most Important “Technology”

It takes expertise and creativity to turn technology into business innovation

Over 40% of the companies that were at the top of theFortune 500 in 2000 were no longer there in 2010.

Change Will Happen With or Without You

Source: Brian Solis’ Future of Business

Customer Engagement

73% of people surveyed wouldn’t care if the brandsthey use disappeared from their life.

Source: Co.Exist

Millennials trust strangers over family and friends. They leanon User-Generated Experiences for purchase decisions.

Source: Brian Solis’ Future of Business, 2013

70% of buying experiences are based on how the customerfeels he or she is being treated.

Source: McKinsey

More than 70% of customers surveyed believe small businessesunderstand their customer better than large companies, knowtheir business/product better than large companies, provide amore personal customer service experience than largecompanies and are more concerned about my needs thanlarger companies.”

Source: : American Express Global Customer Service Barometer, 2012

$83 billion is estimated to be lost by U.S. businesses everyyear due to poor customer service.

Source: Genesys

80% of CEOs think they deliver a superior customerexperience

Source: The New Yorker

-- but only 8% of customers agree.

Reinvent Luxury Service Does This Apply To You?

Be A Trusted Advisor Does This Apply To You?

Engage Your Fans Does This Apply To You?

Add Customer Value in Real-Time

Optimize The Customer Experience With “Playnomics”

Perfect Your Pricing and Packaging

Make Yourself Invaluable

Give Your Executives Deep Visibility

“Data-driven decision makingplayed a huge role in creating asecond term for the 44thPresident. In politics, the era of bigdata has arrived.”

- Time Magazine

Engage Your Fans

Track Who Likes Your Products (And Why, And When…)

Engage Your Citizens

Engage Your Students

“In the past five years, taxpayers havespent $9Bn on college students whodrop out before year two”

Learn Then Communicate And Act“Saving 1% in Student Retentioncan save my University’s bottomline $1M a year”

Resource Optimization

The amount of data stored is doubling every 18 months.

Networks

Source: IDC, Aberdeen

By 2017, there will be close to $11 Billion in revenue from35-million homes using home automation platformsacross the globe.

Source: GIGAom, 2013

Wearable devices have grown by 2x month over monthsince October 2012.

Source: Mary Meeker’s Internet Trends, 2013

Photo: Intel Free Press

On average, companies only use 12% of their data.Source: Forrester

The “Datification” of Daily Life

Track Your Health

Discover Hidden Trends

Optimize Maintenance

Aggregate Insights

Real-Time Insider Security

What, When, and Where

Do Everything Faster

~$645kin annual labor costsavings

2 daystime saved inmonthly financialclosing

25x fasterin data extraction,processing andloading times

"CFOs can press a button at any timeand see what the month end is goingto look like“

Ignacio Garcia

Employee Empowerment

Only 34% of workers say, “Employees [in their company] have ahigh level of trust in management and the organization.

Customers

Source: Interaction Associates

Globally, more people trust regular employees to tell thetruth than CEOs (50% vs. 43%).

Customers

Source: Edelman Trust Barometer, 2013

TWEET THIS!TWEET THIS!

Gen Y will form 75% of the workforce by 2025 and areactively shaping corporate culture and expectations. Only11% define having a lot of money as a definition ofsuccess.

Source: Brian Solis’ Future of Business, 2013

Employment

TWEET THIS!TWEET THIS!

Analyzing and Optimizing Human Capital

“For the first time we can show topexecutives our human capital in astructured way, with numbers, videos,names, talent and potential”

Riccardo Sebastiano Piaggi,Group Head of Organisation and Development

Connecting “pioneers”

A Place For “Big Ideas” (And Little Ones)

A place to find “the next big idea”

Shift the role of corporate learning froma compliance to co-creation.

"When you take good care of yourpeople, they'll take pride in their work;and when they take pride in their work,they'll take good care of the customers“

J. Willard Marriott

Collaboration In Business Workflows

Business Networks

Mapping stores on STM linesand stations

• STM Partners’ stores.

Create a Commerce Eco-System

• Interact with consumer in the field• Run mobile marketing campaigns based

on consumer profile and location

• Interact with consumer in real-timeanywhere, anytime.

• Design & run mobile marketing campaignsbased on consumer profile and location

• Analyze consumer behavior in the field

Create a Commerce Eco-SystemA platform for real-time interactivity between consumers, STM and partners

SAP Precision Retailing(On-Demand, Multitenant, High Performance, Scalable)

• Receive information, discounts &Special offers

Merchants

Outings

Transports

Partners

A Personalized, Multi-Vendor Customer Experience

Valid at this time

For my profile(segments)

In the store(s)nearby

Eligible offers

What time is it ?Where am I?

What is my personal profile?What is my CRM profile?

Select Rate & Order Deliver & Learn

What are my preferences ?Where am I?

What is my personal profile?What is my CRM profile?

The rating is based on thelearning engine and on thecharacteristics of the shoppingcontext, the consumerpreferences, and the frequencyof presentation.

Business Networks

SuppliersBuyers

ProcurementSales

FinanceLogistics

Supply ChainSustainabilityCompliance

Partners

Ariba Network

More than 1M suppliers inmore than 190 countriesaround the world

Transact with suppliers – theNetwork handles over $460billion per year in commerce

Reduce supply costs –customers save a combinedtotal of $82M daily

Disaster Logistics

“We can’t predict what,where, or when disasters willhappen. We have to manageit regardless.”

Jill BossiAmerican Red Cross

Unwire your business to deliver secure, real-time, business-critical information – anytime,anywhere, to anyone, on any mobile device.

Run your business smarter, faster,and simpler, with an integrated suiteof applications powered by SAPHANA – delivering long-termpredictability and nondisruptiveinnovation.

ApplicationsExplore and exploit data, findanswers in real time, and makeconfident decisions. Harnessvisually compelling, easy-to-usetools on the devices of yourchoice.

Analytics

Mobile

Simplify your IT infrastructure dramatically and drive high-value innovation by exploitingacross structured and unstructured data sources.

Database & Technology

A real-time business platform, powered by SAP HANA

Our portfolio combines the best of next-generationtechnology to help you innovate, transform and grow

Capture the power of the cloud – while fully integrating with on-premise investments. Empoweryour employees, engage customers, and collaborate with partners across business networks.

Our industry-leading applications and analytics enable youto close the loop from insight to execution

Analytics

Mobile

Analytics

Faster: 10,000x helps you process massive amounts of data, and deliver informationat unprecedented speeds

Smarter: Entirely New Possibilities enables you to create previouslyunimaginable applications, and to rethink and envision new ways to run your business

Simpler: Dramatically Simplified IT Deployable as an on-premise applianceor in the cloud, SAP HANA dramatically simplifies complex and expensive IT architectures

At the heart of our innovation is SAP HANA, your platformfor real-time business

Analytics

Mobile

Combine it with the simplicity, speed and economics ofcloud

public cloud people customer money supplier

private cloudOwn & 3rd party

SAP HANAapplications

BWSAP Business Suite

powered bySAP HANA

SAP HANAapplications

Analytics

Mobile

Win the new frontier of business innovation with mobile

Innovation And Design Thinking

To learn more about The Future of Businessvisit Business Innovation from SAP

#SAP #FutureofBiz

RUN BETTER

Thank you

Timo Elliott, SAP

Email: timo.elliott@sap.comTwitter: @timoelliottBlog: timoelliott.com

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