ReInvent Law NYC 2014 Talk: How to build a product in the legal industry that lawyers will actually...

ReInvent Law NYC 2014How to Build a Product in the Legal Industry that Lawyers Will Actually Buy

Co-founder of Logikcull.com

Andy Wilson

J %=

Disruption = Opportunity

A better way to manage your law firm.

A better way to search for case-law without using simple keywords.

An easier way for lawyers to market themselves and get more business.

CLIO

JUDICATA

UPCOUNSEL

$7.8M

$6M

$1.6M

Funding totals from Crunchbase.com

BETTER

FASTER

CHEAPER

“Convenience on the internet is basically achieved by two things:

speed, and cognitive ease.”

Co-founder of Twitter

Ev Williams

?Where can you find ideas for products?

BUT HOW

U* Tip: don’t think, yet

Klient KittensUber for lawyers who want to give their loveable clients, loveable kittens.

®

Alley Tabby Siamese

@ DROPOFF LOCATION

333 Wonder View Avenue

Klient Kittens

Litter1 1015

SET DROPOFF LOCATIONRIGHT MEOW!

2SEC

“The next billion dollar idea? Perhaps. Who doesn’t love a kitten?”- LawCrunch

If you think first, you’ll end up with this.

3IDEAS

1IMMERSE & OBSERVE

2REMOVE FRICTION

2vs

You want to be this

You DO NOT want to be this

3PLOT IT

ALL OF THE LAWYERS

MOST OF THE LAWYERS

SOME OF THE LAWYERS

FEW OF THE LAWYERS

ALL OF THE TIME

MOST OF THE TIME

SOME OF THE TIME

VERY LITTLE OF THE TIME

3!

!

Klient Kittens

ClioUpCounsel

truDepo? Judicata

truDepoAutomated lie detection for depositions

®

truDepo

“I’d be lying if this wasn’t the must-have app for every lawyer in the country. And it would know.”- LawCrunch

FactAl Cappone was at the Brooklyn Bank on April 1, 1931 at 2:34 AM EST along with the Brooklyn Rippers...

Watch surveillance video 9 Map location @

99.78% Lying

“I swear ya honor. I was taking care of my sick grandma. I’d never rob a bank. Neva

eva. Swear.”

Recording. . .5 min 23 sec R

?

If you observe first, think second, you may end up with this.

FEWER STEPSTO DO WHAT YOU ALREADY

DO TODAY

Finding a good idea for a legal product is as simple as identifying...

START MEOW

There’s never been a better time to start a tech company, so...