ROI of Mobile Learning

The ROI of Mobile Learning a conversation

Gary Woodill Senior Analyst

Float Mobile Learning

@gwoodill

A little about us

Chad Udell Float Mobile Learning

Managing Director

@visualrinse

Jeff Tillett mLearning Strategist and Evangelist

Float Mobile Learning

@mojotillett

Float guides industry-leading companies to understand and leverage the power of mobile learning. We help companies meet their business strategies by making useful information accessible, anytime, anywhere. We are mobile learning strategy specialists.!

@floatlearning!www.floatlearning.com!

Free White Paper

At the end of this session we will let you know how to get our free white paper on the ROI of Mobile Learning!

The Importance of Calculating ROI

American businesses spent over $125 billion in 2009 on employee learning and development.!

Source: http://www.astd.org/content/research/stateOfIndustry.htm!

!

Executives frequently need to calculate their costs, !

benefits, and likely return on purchasing new !

learning technologies before they can make their !

buying decision. !

The Formula

The Example

The Model

The Quote

“Think like a lawyer. You won’t be able to prove a !hard ROI number for your training investment. What !you want to demonstrate is a “preponderance of !evidence” that shows that your intervention works. !Many other business decisions, such as mergers and !acquisitions, are bets based on a preponderance of !evidence. Ask your business leaders to make a bet !on a learning intervention and then present a !preponderance of evidence that it works.” !!(Elliot Masie, quoted by Bjorn Billhardt, 2011) !

The Benefits of Mobile Learning to a Business

•  Increased speed of training !•  Increased sales and commissions !•  Better safety on the job!•  The ability to train hard-to-reach employees!•  Reduced instructor costs!•  Improved performance support!•  Finding answers to questions when they are needed!•  Improved customer relations!

The Benefits of Mobile Learning to a Business

Now it’s your turn.!!Add to the list, by typing other benefits to a business in the chat box. !

Intangible Benefits of Mobile Learning to a Business

•  Increased job satisfaction!•  Increased organizational commitment!•  Improved teamwork!•  Improved customer service!•  Reduced complaints!•  Reduced conflicts!

Intangible Benefits of Mobile Learning to a Business

Now it’s your turn.!!Add to the list, by typing other intangible benefits to a business in the chat box. !

The Costs of Mobile Learning to a Business

•  Pre-implementation costs!•  Purchase of mobile devices!•  Purchase of associated infrastructure (TCO)!•  Payment for connectivity!•  Costs of developing or buying content!•  Installation and implementation costs !•  Ongoing support costs!•  Lost opportunity/productivity costs !

The Costs of Mobile Learning to a Business

Now it’s your turn.!!Add to the list, by typing other costs to a business in the chat box. !

The Costs of Instructor-led Training

The Costs of ILT and eLearning

Source: Chapman Alliance (2010) - http://www.chapmanalliance.com/howlong !

Free White Paper

Please send your email address to

whitepapers@floatlearning.com

in order to get a keycode to be used at checkout for a free copy of our new whitepaper.

Keep in touch!

Gwoodill@floatlearning.com

jtillett@floatlearning.com

www.floatlearning.com/blog

Chadu@floatlearning.com

877.90.float!

Keep in touch!

Thank you!