Running lean at myhammer.de (leanstartupmeetup berlin july 2011, #LSMupBLN auf Twitter)

Running Lean at MyHammer

#LSMupBLN

One: What does it mean to run lean?

Two: Where are we at MyHammer today?

One: What does it mean to run lean?

Running Lean is a systematic process foriterating your web application

from Plan A to a plan that works

Running Lean = Applying tiny and fast iterationsthrough the Deming Circle to business models

Always iterate, but understand in which stage you are

Always iterate, but understand in which stage you are

Why should I want to iterate?

Most Plan A‘s don‘t work

Most Plan A‘s don‘t work

9 out 10 startups fail

Most Plan A‘s don‘t work

9 out 10 startups fail

Of those that succeed, more than two-thirds reportchanging their plans drastically along the way

Why?

Most Plan A‘s don‘t work

Untested hypotheses

Test your hypotheses, then refine them.

Refining = Learning

Refining = Learning

Make sure you are in the optimal learning loop

Where to start?

Where to start?

Lean Canvas = Micro Business Case

Where to start?

First, don‘t find a solution – find a problem!

„Customers don’t care about your solution.They care about their problems.“

„Having more passion for the solutionthan the problem is a problem.“

Excursus: Pretotyping

Two: Where are we at MyHammer today?

Bonus: Where did we come from?

Bonus: Where did we come from?

First iteration took 5 years

Very waterfally

Little focus, little learning

Where are we now?

First canvasses

First problem interviews

Switched to Scrum

First canvasses, first problem interviews

Means we really only started,but it already rocks

Most heard quote from people doing the problem interviews:

„...I have never before learned that much about...“

What we could already take away:

Not only do you learn about the assumed problem,you also learn about other problems and solutions

What we could already take away:

Expect to have your oh-so-awesomevisions and ideas completely crashed

Manuel KiesslingCTO, MyHammer AG

@manuelkiessling