Saladworks - Yelp & Franchisees

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Yelp and FranchiseesMay 17, 2012

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With You Today

Mitch DonabergerSocial Influence Strategist

(You probably met me at the convention)

Mullen - Pittsburgh

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Importance of Yelp

• Yelp is a purchase-minded social network.

• Mostly mobile

• Important in outer markets

• Word of Mouth / Viral Reach

• Herding cats

• 41 million monthly visitors.3

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Consumers Use Yelp To:

• Discover food in an unfamiliar area

• Find a certain kind of food

• Learn about store hours and locations without fiddling with websites

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Yelp Reviews

• Yelp reviews:– Tell a story– Weigh heavy on decision making– Are detailed– Reflect an immediate attitude– Are reactionary– Can be reversed

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A store’s Yelp presence can

make or break a sale.

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What Can Be Done

• Yelp has tools for reputation management– Ability to respond to reviews– Photos / Video– Discover traffic sources– Detail store location– Issue updates– Connect with local bloggers / heavy yelpers

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Franchise Solution

• Yelp is more influential in outer markets

• Saladworks has entered a partnership with Yelp.

• 10 outlying market stores

• Beta test