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Adi Kleiman, tracx The traditional marketing and sales model that relies on cold calls, purchased lists and nurture campaigns is expensive and time-intensive. It’s time to flip this outdated model. In this session, head of product management for social intelligence leader tracx, will help you understand how you can harness the power of real-time social marketing and sales to find and engage qualified prospects on social networks and in discussion forums. Learn how you can optimize your marketing programs and drive real revenue through social –in a way that’s also completely integrated in to your CRM system -- in this informative session.
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SugarCon 2013 1
Adi Kleiman Head of Product adi@tracx.com @adika60
Sales at the Speed of Social Conversations: Real-time Social Marketing and Sales MARCH 2013
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• Social is a core part of our every day lives
• Consumers expect businesses to be social
• Companies must adopt social across organiza@on to keep pace with demand & seize opportuni@es
Marke@ng Sales
Customer Support
Informa@on & Technology
Public Rela@ons Product
Innova@on Business
Development Supply Chain Management
Marke@ng Brand Health Engagement Influencers Monitoring
Reviews Shopping
E-‐Commerce Social Networks
2008 2009 2010 2011 2012 2013
CONSUMER PLATFORMS SM MARKETING THE SOCIAL ENTERPRISE
EVOLUTION OF SOCIAL
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BIG DATA
MEGA TECHNOLOGY TRENDS
SOCIAL
MOBILE
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BREAKING SOCIAL OUT OF ITS SILO
MARKETING
Real &me, manageable and measurable cross organiza&on processes
BIG CHALLENGE
SALES CUSTOMER CARE PRODUCT
INNOVATION SUPPLY
CHAIN MNG.
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SERVING THE ENTIRE SOCIAL ENTERPRISE
PRODUCT INNOVATION
• Concept Tes@ng • Crea@ve Idea@on
SALES • Acquisi@on Points • Targe@ng • Lead Genera@on • Consump@on Funnel
DIGITAL MARKETING • Display Buying • Influencer Marke@ng • Content Publica@on
CUSTOMER SUPPORT • Social Outreach • Brand Monitoring • CRM Workflow
PUBLIC RELATIONS • Reputa@on Management • Influencer Measurement • Crisis Management
CUSTOMER & COMPETITOR INTELLIGENCE
• Campaign Measurement • Audience Management • Compe@@ve Analysis
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DISRUPTING THE TRADITIONAL MARKETING SALES MODEL
BEFORE
Companies cast a wide net to find a few ’quality’ fish
WITH TRACX
Companies cast a smaller net which is full of ’quality’ fish
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INTRODUCING TRACX SOCIAL LEADS ENABLING SALES AT THE SPEED OF THE SOCIAL CONVERSATIONS
First product in the industry to analyze social conversa&ons and automa&cally organize prospects by where they are in the sales process:
• Product awareness
• Ac@ve product research
• Opinions formed
• Intent to purchase
• Repeat and loyal
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KEY ENTERPRISE PAIN POINTS WE ARE SOLVING CREATE REAL-TIME LEAD PIPELINE By crea@ng a whole new revenue channel automa@cally filtering through all real @me conversa@ons on social networks to enable enterprises to rapidly find prospects in an ac@ve buying phase.
INCREASE MARKETING IMPACT By tailoring marke@ng and sales programs -‐-‐ in real-‐@me -‐-‐ to exactly where people are in the buying process (awareness, research, opinion, purchase or loyalty), enterprises can speed the conversion to a sale.
OPTIMIZE AD SPEND By be_er understanding audiences, places, their intent and those influencers who can actually impact prospect buying behaviour.
BOTTOM LINE Social Leads enables enterprises drive tangible revenue through social by finding, tracking and influencing sales through conversa@ons on social sites.
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AT-A-GLANCE VIEW OF TOTAL SOCIAL LEADS, TOP LEAD PRODUCING PRODUCT & LOCATION
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KNOW WHAT PRODUCTS & SITES DRIVE THE MOST SOCIAL LEADS
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UNDERSTAND LEAD ‘HOT SPOTS’ WITH GEO HEAT MAPS
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CONVERT LEADS FOUND IN SOCIAL IN REAL-TIME
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INTEGRATED WITH CRM
Send to CRM
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KEY TAKE-AWAYS SOCIAL LEADS ENABLES ENTERPPRISES DRIVE TANGIBLE REVENUE THROUGH SOCIAL BY FINDING, TRACKING AND INFLUENCING SALES THROUGH CONVERSATIONS ON SOCIAL SITES. Tracx Social Leads helps enterprises to:
CREATE REAL – TIME LEAD PIPELINE By crea@ng a whole new revenue channel automa@cally filtering through all real @me conversa@ons on social networks to enable enterprises to rapidly find prospects in an ac@ve buying phase.
INCREASE MARKETING IMPACT By tailoring marke@ng and sales programs -‐-‐ in real-‐@me -‐-‐ to exactly where people are in the buying process (awareness, research, opinion, purchase or loyalty), enterprises can speed the conversion to a sale.
OPTIMIZE AD SPEND By be_er understanding audiences, places, their intent and those influencers who can actually impact prospect buying behaviour.
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TO LEARN MORE…
VISIT TRACX IN BOOTH #212 See a demo of the tracxl social intelligence placorm & tracx Social Leads announced just last week.
TAKE ADVANTAGE OF OUR SUGARCON SHOW SPECIAL SugarCon a_endees can try tracx Social Leads at 20% off for the first 3 months. Reference promo code: sugar20.
CONNECT WITH ME email: adi@tracx.com Twi_er: @adika60
FOLLOW US Twi_er: @tracx Blog: h_p://blog.tracx.com Facebook: h_p://www.facebook.com/at.tra.cx
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TRACX SOCIAL INTELLIGENCE www.tracx.com @tracx 104 W. 27th St., 3rd Floor New York, NY 10001 +1 (646) 448-‐5310 info@tracx.com
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