Sampling size matters

SAMPLINGDOES SIZE REALLY MATTER?© iD Experiential 2013

Sampling…it makes sense

A brand gives you a freebie

You try it

You like it

You buy it

There are many factors to creating an effective sampling campaign

Defining your target audience

Locating the right environment

But…

What about the sample itself?

Often brands default to sampling full sized products rather than tasters

It’s assumed that a full product sample will provide better ROI…

Because the consumer can take away the full taste experience

After years of pioneering research into our client campaigns

We understand this doesn’t always deliver the right results…

However…

(Of course your approach depends on your brands individual objectives)

Our recent infographic highlights that taster sampling is

Cheaper

There is an average difference of 55p between tasters and full product samples

Meaning you can reach many more people with a taster

Better at driving purchase…

for a lower investment

And attracts new customers

As branding is less visible with sip samples new customers can fall in love with the taste meaning the product speaks for itself

Branding associated with full bottle samples is more likely to attract existing customers

But…

Our research from a recent FMCG campaign shows

14% of consumers who sampled a full product went on to purchase at a cost of £1.14 per

interaction

However…

22% of consumers who sampled a taster for

the same product went on to purchase

By giving them a preview the consumer is more likely to purchase the product to get the full taste experience

Delivering a far more palatable £0.68 per interaction

So..It would appear that in some cases

To find out more Contact iD

www.iDagency.com020 7428 1479